Content Amplification: How to get more people to read your content
Recently, I was listening to an Ask Gary Vee Podcast(AskGaryVee), and Vaynerchuck made an interesting argument that most people/companies/brands are one piece of content away from hitting it big, from having something go viral.
What I found really fascinating was that Vaynerchuck (I am paraphrasing here) said that most people are not good enough to do that. Further, he added, that most of us are not willing to push the envelope on our content and that we settle for the same and true instead of making it personal and insightful.
In other words, we don’t allow narratives into our content. Stories get lost in the name of numbers and product information. I was recently talking to a prospective client about content marketing, and he remarked that his website was already producing content with hundreds of articles.
The problem was that the content was all product information. It was what everyone else in that industry was doing. It wasn’t personable or personal. There was no story. Nobody could relate to it.
Don’t Hesitate. Tell Your Stories.
How Can You Add Storytelling into Your Blog Posts and Content Development?
I focus on the fact that my readers are real people with online marketing questions and/or problems. I try not to focus on selling a product or service but on helping them by solving a problem for them.
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