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Content Marketing

Content marketing is one of the hottest areas of inbound marketing. The 2014 State of Marketing report shows that 57% of marketers will increase their content marketing budget this year.

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Why Do Jewelry Stores Fail at Storytelling?

There are few purchases in our life that emote more emotion than jewelry. We buy jewelry to mark significant dates in their lives – engagements, weddings, birthdays, anniversary’s, promotions, etc. Each jewelry purchase has a backstory, which is why I am astonished to find online jewelry stores focus just on the product and not the [...]

How To Storytell In A Boring Industry

I met with a client last week and outlined a content marketing strategy for his company over the summer. He was concerned that there would not be enough content for a series of blog posts considering the boring nature of his industry. My answer? Storytelling! Regardless of the industry, there are always stories to tell [...]

I was reading the 2016 Survey on Content Marketing Trends and it reinforced my belief that social media is an increasingly important distribution channel for B2B marketers. When asked what social media platform they use to distribute content on, 96% say that LinkedIn is their primary distribution channel followed by Twitter, Facebook, and YouTube. Interestingly, [...]

Have We Seen the End of SEO Copywriting?

It’s an interesting question. Is SEO copywriting dead? It’s something my wife and I discussed over the weekend. Type in “SEO copywriting” in Google, and Google’s Featured Snippet will state that “SEO copywriting refers to the art of writing copy that ranks well in search. SEO copywriting is relatively easy to do (if you have [...]

Earlier this week I came across this great infographic from Andrea Stenberg at the Baby Boomer Entrepreneur on how to repurpose your content. Her tag line is “Create it once, use many times”. What struck me about the infographic was the number of different ways that content can be delivered to your target audience. Andrea identified [...]

CMO’s Unhappy With Content Marketing Efforts

With seventy percent of B2B marketers creating more content than they did in 2014, you would think that their bosses would be happy with their content marketing results. But more is not always better and that appears to be the case according to a recent survey by the Chief Marketing Officer (CMO) Council and NetLine [...]

Recently, I was listening to an Ask Gary Vee Podcast (#AskGaryVee), and Vaynerchuck made an interesting argument that most people/companies/brands are one piece of content away from hitting it big, from having something go viral. What I found really fascinating was that Vaynerchuck (I am paraphrasing here) said that most people are not good enough [...]

I wrote last week about Google mobile algorithm update, which is scheduled to be rolled out on April 21. Well it appears that the update is being deployed early, and that the impact is already being felt. Google has been telling website owners via it Webmaster Tools portal that their site was not mobile friendly [...]

I was surprised by an article on eMarketer recently titled “Do Marketers Rely on Instinct Over ROI?” (http://www.emarketer.com/Article/Do-Marketers-Rely-on-Instinct-Over-ROI/1012098). According to a November 2014 study by Webmarketing123, marketers are still struggling to measure return on investment (ROI). The report found that 33% of US business-to-business (B2B) and business-to-consumer (B2C) marketing professionals still don’t know which channels make [...]

Measuring Success in Content Development

Prospective clients often tell us that their previous or existing SEO agency is producing X pieces of content for them on a monthly basis. My follow-up question is always “How is that working out for you?” Many clients respond with “What do you mean?” Content and Goals In many cases, content developed for “SEO” reasons [...]