The Content Marketing Institute estimates that 83% of all marketers are utilizing some sort of content marketing strategy. With so many brands producing blogs, videos, and whitepapers every day, companies can no longer rely on just developing compelling content to get their message out, which is why so many marketers are turning to content amplification—a [...]
According to a recent report, 71% of executives said that once they publish content on their web site that they use social channels to promote it.
Social media should be an important page of your inbound marketing tactics. You can learn move about our Social Media Services by clicking on the link.
I was reading the 2016 Survey on Content Marketing Trends and it reinforced my belief that social media is an increasingly important distribution channel for B2B marketers. When asked what social media platform they use to distribute content on, 96% say that LinkedIn is their primary distribution channel followed by Twitter, Facebook, and YouTube. Interestingly, [...]
Twitter is out of favor with investors and Wall Street but I continue to find it is the best social media channel for the sports websites we manage. Unlike Facebook, Twitter allows us to have a continuous interaction with fans and followers throughout the day, especially on days when a game is being played. Tweeting [...]
Some interesting data from L2 Think Tank about how often brands are publishing content across social networks. While brands publish the most often on Snapchat, Instagram is the social network of choice for brands with more than three-quarters of them posting at least once a day on Instagram. Twitter was not too far behind; 74.6% of brands [...]
A strong LinkedIn presence is essential for every company—not just those involved in B2B marketing. To build an effective brand presence on LinkedIn, consider the following LinkedIn assets: Company Profile Page Your company profile page (like the Evernote sample below) is where a user lands when he or she searches for your company or clicks [...]
For many businesses, Twitter is an underutilized asset. Companies lacking strategic, lead-generating plans for Twitter miss the opportunity to access a huge user base and to showcase themselves in a socially savvy and relevant way. Users who elect to follow your company on Twitter demonstrate an active interest in your brand, what your company does, [...]
Facebook dominates social media, and that’s why both B2B and B2C companies must have a strong Facebook presence to overcome competition. An effective Facebook presence strengthens your brand by providing value and/or entertainment to your audience through posts, tabs, and other shared content. To get the most out of your company’s Facebook account, pay attention [...]
In the last couple of years, LinkedIn has transformed from merely a professional networking and job-seeking site to the number one channel for content distribution and amplification in the B2B market according to an to an August 2014 study by Content Marketing Institute (CMI) and MarketingProfs. An amazing 94% of business-to-business (B2B) marketers surveyed in [...]
When it comes to social media and business, 2015 Social Media Benchmarks Report is an incredible source of information. Showing social data from over 7,000 businesses across 9 industries, the report grants insight into how other similarly sized companies, within your market, are succeeding with social media. While there is much to learn from the [...]
A recent article by Neil Patel on quicksprout.com titled How to Steal Your Competitor’s Facebook Fans highlighted one of my favorite Facebook analytics tools, Fan Page Karma . Fan Page Karma allows you to analyze any business Facebook page as well as compare any two Facebook pages head-to-head. The software offers tremendous insight into what [...]