Our Content Marketing focus is on results and ROI and some of our success stories include:
Drove content marketing strategy that increased website traffic by 183% for Auto Site. Generated content topic ideas for target audiences based on buyer personnas and demographic research.
Coordinated content marketing strategy that increased online revenue by 494% ($67K) for Ecommerce store. Developed content to match customer journey.
Pioneered content marketing strategy and program that published 9,000 posts and generated more than 1.47 million page views over 12-month period.
According to The 2015 State of Inbound report, companies that produce new content on a regular basis are 13 times more likely to drive positive ROI than those who don't.
With our seven-step content marketing process, we help clients strategize, develop, and execute effective their content marketing campaign.
1. Define program objectives
2. Define content needs
3. Define writer strategies
4. Prepare website for content
5. Define content promotion strategy
6. Define measurement strategy
7. Execute, measure, and improve
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI
Content marketing is not a campaign with an expiration date. It is a continuous marketing effort, and by completing the steps in the process, you can significantly improve the success of your company's content marketing and lead generation program.