The 2015 State of Inbound study (illustrated in the graph below) shows that leads sourced through inbound marketing are consistently less expensive than outbound leads, regardless of company size.
Average Cost Per Lead by Company Size
How do you lower the cost of your Inbound leads by 67%?
The Hubspot study shows that the most successful companies use a combination of blogging (content marketing), search engine optimization (SEO), and social media marketing to get their content in front of target audiences.
Top Inbound Marketing Projects
Inbound marketing and lead generation are not campaigns with a stop date. They are continuous marketing efforts that are built on the foundation of quality content, with great SEO insuring that the content is discoverable by users and the message then amplified through the social channels.