LinkedIn: the Number One Network for B2B Marketers

LinkedIn: the Number One Network for B2B Marketers

In the last couple of years, LinkedIn has transformed from merely a professional networking and job-seeking site to the number one channel for content distribution and amplification in the B2B market according to data recently released by Microsoft.

Some key metrics that Microsoft released about LinkedIn:

LinkedIn Helps You Grow Your Business.

Using LinkedIn to share and amplify content is part of every B2B marketers playbook.

It’s really difficult to be successful on LinkedIn without putting dollars behind your content. That is why 80% of B2B businesses sponsor or boost their content and 96% of marketers using the platform to distribute content.

Importance Of Keeping Your Page Updated

Most companies focus on putting out thought leadership content on LinkedIn. While that is really important, it is really interesting to see this data from LinkedIn.

Brands that post weekly to their LinkedIn page grow 7x faster than companies that post infrequently.

Advertising On LinkedIn Increases Perception

If you have ever thought that adverting on LinkedIn was expensive or not worth it, this should change your mind. Brands that advertised on LinkedIn saw a 10 to 15 percent rise in short-term sales performance. That is a huge bump!

Brands were perceived to be “more professional” (92%), "more intelligent" (74%), “higher quality” (59%), and “more respectable” (59%) when their ad was seen on the LinkedIn platform. (Nielsen study)
LinkedIn Ads were more effective at driving Brand Lift than other top platforms for both B2B and B2C brands. (Nielsen study)
In technology, LinkedIn generated 2-5x higher Return On Ad Spend than other social media platforms (Analytic Partners Study)
In financial services, LinkedIn generated 7x more incremental customer sign-ups than display media (Analytic Partners Study)
In education, LinkedIn was 2-4x as effective as other display media (Analytic Partners Study)

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

Improving Your Paid Ad Campaign Performance Part 1

Improving Your Paid Ad Campaign Performance

There are at least 23 things you can do to improve the performance of your paid ad campaign. We have broken them down into six categories: Ad Format, Audience, Design, Copy and Placement and in upcoming posts we will break down the tactics within each category that we use to improve performance for our clients.

As a paid media company, we understand the power of advertisement and its ability to reach people on different platforms. Paid ads give you an opportunity to get your product or service in front of a target audience quickly. While there is no guaranteed formula for success when it comes to paid advertising, there are several techniques that can be used to improve the performance of your paid ad campaign. In this blog post, we will discuss the various techniques and tactics that can be used to improve your PPC advertising performance.

We’ll start with Ad Format and look at five methods that you can use to optimize your ads for better results.

Let’s get started!

Ad Format

Choosing the right ad format for your paid ad campaign is an important decision that can make or break a successful ad strategy. It’s essential to understand the unique advantages and disadvantages of each type of ad format, such as search ads, display ads, performance max ads, video stories, and carousels.

For instance, Search Ads may provide more impressions than other ad formats but it requires more keyword research and optimization expertise; Display Ads are great for reaching a larger audience and can be used to build brand awareness through creative visuals; Performance Max Ads offer more advanced targeting options and will help you hone in on the most valuable users; Video Stories are fantastic for engaging viewers with a multi-dimensional experience involving sight, sound and motion; lastly Carousels increase engagement by giving people multiple opportunities to click. When creating a digital ad campaign it’s important to consider which ad format best suits your business goals before making any decisions.

Search Ads

What is a search ad?

A search ad is an online advertisement that appears in the form of a text-based link next to organic search engine results. These ads allow businesses to target keywords related to their product or service and appear as sponsored content, giving them higher visibility in the search results. Search ads are used by companies to increase website traffic, brand awareness, and ultimately, sales.

Why are search ads important in advertising?

Search ads can be a powerful tool when used strategically, allowing businesses to reach target audiences more quickly. With search ads, advertisers select the most relevant keywords that people use when they search online and include them in the ad copy – this helps search engine algorithms identify and surface your search ad in front of people who are searching for a product or service.

To optimize search ad performance, you should use data-driven insights to make smart decisions about which keywords will be most effective, in addition to continually testing and experimenting with different types of search ads to see what resonates best with different kinds of target users. Ultimately, having an informed approach when selecting keywords for search ads will maximize the number of clicks and visits from potential customers.

What is an example of a search ad?

Headline: Get Professional Online Marketing Services

Description: Need help with your online marketing strategy? We can help. Get professional online marketing services today!

URL/Display URL: www.example.com/online-marketing-services

These types of search ads are great for businesses looking to drive website visits from potential customers or clients who are actively searching for related products or services.

Display Ads

What is a display ad?

A display ad is an ad that appears on websites, apps, and social media channels, usually in the form of banners or videos. It is targeted to a specific audience based on factors such as demographics and past behavior. Display ads are used to build brand awareness and can be used for remarketing campaigns to increase customer engagement and sales.

Why are display ads important in advertising?

Display ads are often used to increase brand awareness, promote products or services, and build an online presence. To get the most out of display ads it is important to make sure they are targeted towards the right audience and platform, as well as implemented strategically.

The key to optimizing display ads is to ensure that they have high quality visuals, are relevant to the target audience, and use a clear and concise call-to-action. Taking steps such as split testing different display ads against each other can also be effective in determining which display ad attracts more attention and provides better results for your business.

What is an example of a display ad?

Headline: Get Healthy & Glowing Skin Now

Description: Our vegan-friendly skincare products are designed to keep your skin looking and feeling its best. Shop now!

Image/Video: A picture or video showcasing the product range

URL/Display URL: www.example.com/skincare-products

These types of display ads are great for businesses looking to drive awareness and sales from potential customers who may be interested in their offering.

Performance Max Ads

What is Performance Max?

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.

How does Performance Max help increase campaign performance?

Performance Max Ads are designed for maximum impact with limited investment. These ads use advanced optimization techniques such as dynamic creative optimization (DCO) and sequential targeting in order to deliver maximum results from a minimal budget.

Performance Max helps increase campaign performance by providing users with an extendable platform that enables optimization of digital marketing campaigns. It allows users to customize and manage campaigns in one unified interface, and it provides helpful analytics for measuring the results of those campaigns. It also provides personalized recommendations that enable businesses to reach their desired goals quickly and efficiently.

What is an example of a performance max ad?

Headline: Get Behind the Wheel of Your Dream Car

Description: Find your perfect car with our vast range of new and used vehicles. Shop now!

Image/Video: A picture or video showcasing different types of cars from their selection

URL/Display URL: www.example.com/cars

These types of ads are great for businesses looking to increase sales from potential customers who may be interested in their offering. They allow you to target more people, faster, and with greater precision – helping you maximize the results from your campaigns quickly and efficiently.

Video Stories

What are video stories?

Video stories are short videos that tell an engaging story about a brand or product. These types of ads have become increasingly popular on social media platforms such as Instagram, TikTok and YouTube due to their ability to captivate an audience with compelling visuals and sound effects.

How do video stories help increase campaign performance?

Video stories are a powerful tool for creating impactful campaigns. Stories have the power to inspire, connect, and motivate people in a unique way that plain facts or figures cannot. Structured video stories are particularly effective for communicating the message and objectives of campaigns; the combination of audio-visual elements, combined with an emotionally engaging narrative, create an emotionally resonant connection with viewers that can be difficult to achieve using other forms of content. This can translate into improved campaign performance as more people become engaged and start sharing the video story across their networks.

To optimize video stories, you should focus on creating a high-quality video with a clear narrative that speaks to the target audience. Additionally, you should use data-driven insights and testing methods to identify which videos are performing best in order to create better campaigns in the future.

What is an example of a video story ad?

Headline: Exploring the World with XYZ Travel

Description: Follow us as we explore some of the world’s most breathtaking places.

Video: A montage of clips featuring stunning natural landscapes, vibrant cityscapes and other memorable locations – all accompanied by uplifting music

URL/Display URL: www.XYZTravel.com

This type of video helps to create an emotional connection with potential customers, allowing them to imagine themselves in these exotic locations. It also offers potential customers a glimpse into what traveling with XYZ Travel would be like, which could lead to more conversions and sales.

Carousels

What are carousel ads?

Similar to flipping through the pages of a carousel book and being able to preview all the content from one page, carousel video stories allow viewers to click through multiple video panels in one video message. They’re often used on social media platforms such as Instagram and Facebook as an effective way to showcase products or services.

How do you optimize carousel ads?

To optimize carousel ads for maximum results, it’s important to choose visuals that reflect your brand identity and convey a clear message to the viewer.

A few key areas that should be considered when putting together carousels are creative design, strong targeting, and relevant messaging. When done correctly, carousels are not only extremely attractive and eye-catching but can also dramatically increase user engagement and overall ROI.

An important part of carousel stories is to make sure that each item included in the carousel is striking. The carousels should tell a story that is purposeful and cohesive – and be sure to create a call-to-action for your customers to deepen engagement. Additionally, keep carousel stories short and sweet so customers feel compelled to click through for more information. Finally, keeping carousels fun by swapping out ads regularly can ensure you’re capturing viewers’ attention with every new story they see.

What is an example of a carousel ad?

An example of a carousel ad could be an advertisement for a car dealership. The carousel would feature different cars from their selection, with visuals that showcase the features and benefits of each model. This can be combined with engaging copy to create an effective way for customers to learn about different makes and models without having to visit the physical store. Additionally, including a call-to-action such as “Shop Now” at each step of the carousel encourages viewers to take action after viewing.

These are just some examples of how businesses can use video stories and carousels to increase your paid ad campaign performance. By using these tools in combination with other strategies such as smart targeting, companies can amplify their reach and get more people interested in their products and services.

We hope that this article on five tactics that you can use to optimize your paid ad campaign for better results useful and insightful. Stay tuned for future posts in this series.

If you’re looking for help with your Google Ads campaign, contact Braveheart Digital Marketing. We’re a PPC agency in Manchester, NH that can help you create a successful campaign and achieve your business goals. Get in touch today to learn more!

6 Common Content Marketing Mistakes (And How to Avoid Them)

Content marketing can be a game-changer for businesses. By producing and distributing engaging, valuable content, businesses can reach new audiences, build trust and credibility, and drive leads and sales. However, content marketing is not without its challenges. In fact, many businesses make common mistakes that prevent them from achieving success with their content marketing efforts. Here are 6 of the most common content marketing mistakes and how to avoid them.

Content Marketing Mistakes #1: Not Defining Your Target Audience

The first mistake businesses make is not defining their target audience. Without a clear understanding of who your target audience is, it will be difficult to create content that resonates with them. To avoid this mistake, take the time to define your target audience using demographic information such as age, gender, location, and interests. Once you have a clear understanding of who your target audience is, you can create content that is tailored to their needs and wants.

A 2021 DemandGen study revealed 62% of those making B2B purchase decisions said they relied more on practical content like case studies and visual content, such as webinars, to guide their buying decisions and citing a higher emphasis on the trustworthiness of the source.

DemandGen Tweet

Content Marketing Mistakes #2: Not Having a Strategy

The second mistake businesses make is not having a content marketing strategy. A content marketing strategy provides direction and helps ensure that your content is aligned with your business goals. Without a strategy, it’s easy to get bogged down in the details and lose sight of what you’re trying to achieve. To avoid this mistake, take the time to develop a content marketing strategy before you start creating content. Include things like your business goals, target audience, and distribution channels in your strategy. This will help keep you focused and on track as you create content.

A B2B Content Marketing Study conducted by CMI found 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy whatsoever.

CMI Tweet

Content Marketing Mistakes #3:Failing to Align Your Content with Your Business Goals

Another common mistake businesses make is failing to align their content with their business goals. All too often, businesses produce content for the sake of producing content without stopping to consider how that content will help them achieve their stated goals. Before you hit publish on your next blog post or social media update, take a step back and ask yourself how that piece of content will help you achieve your business goals. If you can’t answer that question, it’s likely that the piece of content isn’t worth publishing in the first place.

79% of companies use content marketing to generate quality leads.

CMI Tweet

Content Marketing Mistakes #4: Not Incorporating SEO

Another common mistake businesses make is failing to incorporate SEO into their content marketing strategy. In order for your content to be found by your target audience, it needs to be properly optimized for search engines. That means incorporating relevant keywords throughout your content, as well as ensuring that your titles, meta descriptions, and alt text are all optimized. If you’re not sure where to start with SEO, our team at Metric Marketing can help!

56% of marketers who leverage blogging say it’s an effective tactic, and 10% say it generates the greatest ROI (return on investment).

Hubspot blog research Tweet

Content Marketing Mistakes #5: Not Promoting Your Content

The fifth mistake businesses make is not promoting their content enough. Just because you’ve published a blog post or created a video doesn’t mean people will automatically see it—you need to promote your content if you want people to see it. There are a number of ways to promote your content, including social media, email marketing, paid advertising, and PR. To avoid this mistake, be sure to promote your content across multiple channels so it has a chance to reach your target audience.

80% of B2B marketers who use paid distribution use paid social media advertising

Tweet

Content Marketing Mistakes #6: Not Measuring Results

The sixth mistake businesses make is not measuring the results of their content marketing efforts. Measuring results is essential for understanding what’s working and what’s not working. Without data, it’s impossible to tell if your content marketing efforts are successful. To avoid this mistake, set up tracking for your content so you can measure things like page views, bounce rate, time on page, and conversion rate. This data will help you understand what’s working and what’s not so you can adjust your strategy accordingly.

Over 60% of marketers measure the success of their content marketing strategy through sales.

Hubspot State of Marketing Report, 2021 Tweet

There you have it—six common content marketing mistakes and how to avoid them. By following these content marketing tips,you can avoid wasting time and resources on content that doesn’t work and set yourself up for success.

If you’re looking for a content marketing agency that can help you achieve your business goals, contact Braveheart Digital Marketing today. We’ll be happy to discuss your content needs and provide a content strategy that aligns with your overall business goals.

Data Driven SEO Answers The Question: Are My SEO Efforts Working?

One of the most common questions we get asked by business owners is how can they determine whether or not their current SEO efforts are really working?

In the HubSpot 2021 State of Marketing report, I was surprised to see that many companies are still using keyword rankings as the main measure of SEO success.

We look at SEO a little bit differently at Braveheart. We use a data driven SEO strategy to measure the impact our Search Engine Optimization efforts are having on your business as we believe that your SEO efforts should be based on generating business results and not keyword rankings.

Data Driven SEO Metrics

Leads/Revenue

The top SEO metric we measure for our clients is conversions – either an increase in leads and/or revenue.

Clients have hired Braveheart Digital Marketing since 2000 because we generate business results. Business owners we work with never ask us about search engine rankings. Instead they are focused on whether they are getting more leads or phone calls than before they hired us.

Revenue Per Visitor

Related to conversions, another metric that we follow closely is revenue per website visitor. What is the value of each website visitor from Google? Does it make more, or less, visitors to create a conversion than it did last month, last quarter and last year?

We find this to be a really useful metric for three reasons. One is that when it comes to approving SEO recommendations, implementation happens much quicker when you can show a projected $10,000+ increase in monthly revenue from a website change.

Second, is that revenue per visitor provides a holistic viewpoint of the performance of all marketing channels.

By using a data driven metric like this, we can compare the effectiveness of the different marketing campaigns that are in market and identify the best performing ones.

Third, is that our SEO efforts are focused on driving not just anybody to your website, but bringing someone to your website who is interested in your product/service. By tracking revenue per visitor we can ensure that our SEO efforts and your business goals are aligned.

Growth In Organic Traffic

The next important organic search KPI is website traffic. Are we driving more organic traffic than we were last month, last quarter, and last year? The type questions we hear from business leaders are: “What are you projecting for traffic in the upcoming month and quarter?” and “How can you grow organic traffic faster?”

Expected Traffic Per Page

The only keyword related metric we look at is expected traffic by page. Using Google Search Console Data and CTR data, we can model the expected search traffic that each page should generate based on the sum of the keywords that page is ranking for. Did the page get more or less search traffic than expected?

Our SEO team uses this data to prioritize what pages to work on with the highest priority going to the pages that are getting less traffic than expected based on their ranking.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today.

How to create link-worthy content | 8 ways to make content linkable

All good websites contain great content. Those with high quality content can attract links naturally.

Quality content + Quality backlinks = Traffic.

However, 90% to 99% of websites are not getting any organic traffic. For good results you must provide relevant links to the website.

Earning backlinks is the most effective way to improve your website. Using data from over 2,000 campaigns and dozens of Fortune 500 companies, these are eight ways that we feel you can develop link worthy content.

How can I create link-worthy content?

The use of backlinks can improve your SEO efforts. Not only will these tools increase your website’s visibility, it will increase your website traffic. But gaining backlinks from other websites may prove difficult. It’s harder for websites to generate backlinks to highly authoritative websites. This occurs because link building can take some time to complete manually. How can I fix my issue? Content with useful links (for users / sites) that provide valuable info.

For years, link building companies were never concerned about the quality of the page they were trying to get a link to. Instead of quality, the focus was strictly on the quantity of backlinks, mainly acquired through an automated process.

Types of link building tactics that no longer work include generic directories and SEO directories. Article links, especially article blasts where you can push an article in and there’s no editorial review. Guest content, depending on the editorial practices and Press releases. Search engines like Google penalized links coming from press release websites years ago.

Comment links, reciprocal links, article spinners and private link networks don’t offer high quality links.

Quick definition pause.

What is backlink content?

A backlink is the link between two website. ‘

What is link building content?

Link building simply relates to gaining a link from other sites. All businesses need to develop links for their websites.

Several years ago Rand Fishkin was on recent Whiteboard Friday where he identified three targeted link building tactics. I believe that today these three tactics still work. They are:

For two of the three tactics creating link worthy content plays a critical role in the success of any campaign focused on building high quality backlinks.

The only channel where you can get away with a website or blog post that has generic product descriptions, photos, and low quality writing is paid amplification. Or in other words. Paid advertising.

So before hiring a link builder take a look at your existing content and ask yourself “is this content link worthy?” If the answer is no, then your next step should be to hire someone to develop that sort of content.

5 types of Link-Worthy Content to Boost Your BackLinks

The creation of links is difficult. This is the reality. When it comes to building links to your site, it needs constant improvement. There are neither start nor finish dates.

1. Create Evergreen Content

News content has a short shelf life. You might be better off focusing on topics that are more evergreen and will be of interest to your target audience for years to come.

Think of evergreen content as a resource that remains useful and relevant long after it’s published. It rarely changes and is always in-demand with your target audiences (and searchers).

This could be:

2. Start a Podcast

There has been a resurgence in Podcasting over the last 18 months. While it seems that everyone has a podcast, there are only 3.6MM podcasts on Spotify globally, meaning that is still time for you to build a brand via podcasting

A podcast will naturally attract links because every time you interview a guest, they will likely link to your page. This in turn will help you attract relevant links from other industry sites and blog.

If you use a meeting tool like Zoom, you can record the podcast interviews, which can be turned into video content, that can also help you attract links from other sites.

3. Create a Resource Center

In addition to publishing and promoting your content, you have to organize it in a way that will make sense for your target audience as well as new visitors. A content resource center might be the perfect solution for you.

Creating content like guides, case studies, webinars, whitepapers, and checklists is a lot of work. Many website owners would rather link to this type of quality content rather than invest the time creating their own long form content.

4. Expert Roundup

Similar to podcasts, expert roundups are a great way to get links from well-known people in your industry. For example, the Content Marketing Institute produces blog content like the “50 Best Social Media Tools From 50 Most Influential Marketers Online” which is awesome content that is link-worthy (851 backlinks!).

The post features a squad of well-known marketers, using quotes from the marketers.

Why?

Instead of the author having to gather all the content himself, he used quotes from these thought-leaders to generate buzz with their name. Naturally, these marketers will share and link back to this article.

5. Add Visual Content

Research has shown that presentations that are accompanied by visual aids have been proven 43 percent more effective. And that of the information that is processed by the brain, 90 percent of it is visual!

Therefore, it not only makes sense, but it’s vital for you to use link worthy content that generates a form of intuitive mental and emotional resonance with your target audience.

Six types of visual content that you can add that will make it more link worthy are:

When properly executed, visual content also gets you more links and your readers will share it more among their peers, which is basically free advertisement for you!

How do I start with link-wise content?

How To Choose The Right Social Media Agency For Your Business

There are a lot of social media agencies out there. How do you know which one is right for your business? It’s important to choose an agency that understands your business goals and can help you achieve them. Here are a few things to consider when choosing a social media agency:

Business Goals: What Do You Want To Achieve With Social Media?

Any successful social media marketing campaign starts with a clearly defined goal. What does your business want to achieve with social media? Are you looking to increase brand awareness, drive traffic to your website, or generate leads?

Once you’ve answered this question, you can start to look for an agency that has experience helping businesses achieve similar goals. A good agency will be able to share case studies and success stories that demonstrating their ability to deliver results. With a clear understanding of your goals and the right partner in place, you can confidently embark on a social media marketing campaign that will help your business achieve its objectives.

Budget: Social Media Agencies Can Vary Widely In Terms Of Price

Social media is a huge part of many people’s lives. It’s a great way to stay in touch with friends and family, share news and experiences, and connect with like-minded people. But social media can also be a great way to promote your business or brand. If you’re looking to hire a social media agency, it’s important to know what you can afford.

Social media agencies can vary widely in terms of price, so it’s important to set a budget before you start shopping around. Keep in mind that the cost of an agency is often based on the size of your business or the scope of your project. So, if you’re looking for a comprehensive social media campaign, be prepared to pay more than if you’re just looking for someone to help you maintain your social media presence.

When it comes to social media, there’s no one-size-fits-all solution. But with a little research, you can find an agency that fits your budget and your needs.

Audience: Who Are You Trying To Reach With Social Media?

When it comes to social media, it’s important to think about who you’re trying to reach. Are you trying to reach millennials? Gen Z? Baby boomers? Each generation has different social media habits, so it’s important to choose an agency that has experience reaching your target demographic.

For example, if you’re trying to reach millennials, you’ll want an agency that knows how to use platforms like Snapchat and Instagram. On the other hand, if you’re trying to reach baby boomers, you’ll want an agency that specializes in Facebook advertising.

By choosing an agency with experience reaching your target demographic, you can be sure that your social media campaigns are effective and efficient.

Platform: Which Social Media Platform Do You Want To Use?

Any business that wants to succeed in the social media age needs to have a strong online presence. But with so many different social media platforms to choose from, it can be difficult to know where to start.

The first step is to decide which platform is right for your business. Do you want to use Facebook, Twitter, Instagram, or some other social media site? Once you’ve decided on a platform, make sure that the social media agency you choose has experience with that particular site. Only then will you be able to maximize your social media marketing efforts and reach your target audience.

Content: What Kind Of Content Do You Want To Post?

Social media can be a great way to connect with potential customers and promote your business. However, it’s important to make sure you’re posting the right kind of content. For example, if you’re trying to sell a product, you’ll want to focus on creating informative and persuasive content that will drive conversions. On the other hand, if you’re simply trying to raise awareness about your brand, you’ll want to create content that is shareable and engaging.

The key is to make sure your content aligns with your goals. Otherwise, you won’t be able to achieve the results you’re looking for. Thankfully, there are plenty of social media agencies out there that can help you create the perfect content for your needs.

Summary

There are a few things to keep in mind when choosing a social media agency. First, think about your audience and make sure the agency you choose has experience reaching that demographic. Second, decide which social media platform you want to use and make sure the agency you choose has experience with that particular site. And finally, think about the kind of content you want to post and make sure the agency you choose can help you create content that will achieve your goals. By keeping these things in mind, you can be sure to find an agency that’s a perfect fit for your business.

If you’re looking for a social media agency that can help you reach your target audience, contact Braveheart Digital Marketing today. We specialize in social media marketing and can help you create the perfect content for your needs. Contact us today to learn more about our services.

How Many Social Media Platforms Should You Focus On?

How Many Social Media Platforms Should You Focus On?

One of the challenges that a lot of companies struggle with is that they know that to be successful, you need to be visible on social media. But how much social media is the right amount of social media?

When it comes to social media, I believe that the answer is always the same: focus on the platforms that are most relevant to your business. It doesn’t matter if you’re a small business or a large corporation, there’s one thing that remains true for everyone – it’s better to be active and engaged on a few platforms than spread yourself too thin across many. That being said, how do you decide which social media platforms are right for your business? Let’s take a look at some of the factors to consider when making this decision.

What Social Media Platforms Does Your Audience Use?

The first step in deciding which social media platforms you should focus on is determining who your target audience is. Different audiences have different preferences and engage with different types of content, so it’s important to understand who your customers are before you decide what social networks they use most often. Take time to create buyer personas and survey your existing customers about their preferences. This will help you determine which networks are best for reaching them and engaging them with your brand.

Know Your Goals

It’s great that you want to be active on all the major social media networks, but it’s also important to be realistic about what resource constraints exist for your business. Do you have the staff or budget necessary to manage multiple accounts? Do you have the time and energy required for managing multiple accounts? If not, then it might be better to focus on just one or two networks rather than trying to spread yourself too thin across all of them.

What Are Your Social Media Resources?

Choose A Few Channels And Invest In Them

Once you know who your audience is and what social media channels they use, it’s time to make the decision about which platforms to focus on. By focusing on one or two platforms instead of trying to be everywhere at once, you are able to create better relationships with customers and build trust with them over time. Through effective engagement strategies such as responding quickly to comments and messages, answering questions people have about your product or service, or providing helpful advice related to your industry, you can deepen these relationships even further. And this leads directly back to increased sales for your business!

When it comes down to it, there is no hard-and-fast answer as far as how many social media platforms a business should focus on. It all depends on factors like resources available, target audience demographics, and results from testing various strategies and approaches across different networks. However one thing is certain, having an effective social media presence is essential if businesses want their brands seen by potential customers in today’s digital world!

8 Common PPC Mistakes and How to Fix Them

Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website and generate leads. But if you’re not careful, it can also be a quick way to waste a lot of money. In this blog post, we’ll take a look at eight common PPC mistakes and how you can avoid them.

Not Narrowing Your Target Audience

One of the biggest mistakes PPC businesses make is failing to narrow their target audience. They assume that anyone who sees their ad will be interested in what they’re selling. As a result, they end up wasting a lot of money on ads that are never going to convert.

Not Doing Your Keyword Research

Before you launch your PPC campaign, you need to do your keyword research. You need to understand what words and phrases potential customers are using to search for your products or services. Once you know this, you can create ad campaigns that target those keywords. Without keyword research, you’re just guessing, and chances are you’ll guess wrong.

Targeting Too Many Keywords

Once you’ve done your keyword research, it’s tempting to try to target as many keywords as possible in your ad campaigns. This is a mistake. Instead of spreading yourself thin, focus on a few key phrases and create laser-focused campaigns around them. You’ll get better results—and save money—in the long run.

Bidding On The Wrong Keywords

Another common PPC mistake is bidding on the wrong keywords. Keywords are the foundation of any PPC campaign, so it’s important to choose them carefully. A lot of businesses make the mistake of bidding on broad, generic keywords that get a lot of searches. But just because a keyword gets a lot of searches doesn’t mean it’s going to be successful for your business.

Broad keywords are often too general, which means they attract a lot of people who aren’t actually interested in what you’re selling. As a result, you end up paying for a lot of clicks that never turn into conversions.

Instead of bidding on broad keywords, focus on long-tail keywords that are more specific to what you’re selling. Long-tail keywords may get fewer searches, but the people who do search for them are usually further along in the buying cycle and more likely to convert.

Not Using Negative Keywords

Negative keywords are words or phrases that you don’t want your ad to show up for. For example, if you sell women’s clothing, you might want to add “men” as a negative keyword so that your ad doesn’t show up when people search for “men’s clothing.”

Not using negative keywords is a huge mistake because it results in wasted clicks—clicks that could be going to a more relevant ad. It also hurts your quality score, which is a metric used by Google to determine how relevant and useful your ad is. A low quality score will result in higher costs per click and less exposure for your ad.

To avoid this mistake, take some time to brainstorm a list of negative keywords for your business. You can also use Google’s Keyword Planner tool to find negative keywords that are relevant to your business.

Not Testing Your Ads

Another common PPC mistake is not testing your ads before you launch your campaign. You might think you know what works best, but unless you test multiple versions of your ad, you won’t know for sure. A/B testing is a simple way to test different versions of your ads and see which one performs best. Once you know what works, you can roll out your campaign with confidence knowing that your ads will perform well.

Not Optimizing Your Landing Page

Your landing page is the page on your website that people are taken to after they click on your ad. An effective landing page is relevant to the ad that was clicked on and contains a clear call-to-action (CTA).

Too often, businesses make the mistake of sending PPC traffic to their homepage instead of creating a customized landing page. This is a missed opportunity because a well-optimized landing page can dramatically improve conversion rates.

Providing relevant content and an effective CTA will increase the chances that visitors will take the desired action—whether that’s making a purchase, signing up for a newsletter, or calling your business.

Not Monitoring Your Campaigns Regularly

Once you’ve launched your PPC campaign, it’s easy to set it on autopilot and forget about it. But if you want your campaign to be successful, you need to monitor it regularly and make adjustments as needed. Things change quickly in the world of online advertising, so what worked last month might not work this month. The only way to keep your campaigns effective is to monitor them closely and adjust as necessary. Otherwise, you’ll end up wasting a lot of money on ads that aren’t performing well.

Avoid these common PPC mistakes and set yourself up for success. Do your keyword research, focus on a few key phrases, and test your ads before launching your campaign. By following these steps, you’ll be able to maximize your results—and generate more leads—with your PPC campaigns.

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