The second part of your question is where is your audience? If you know that you have limited resources and you know that your audience is most active on Twitter, for example, spend your time there.
This is a much better strategic approach, to find where your audience is, and put your time and effort there, rather than trying to separate your time across every single platform.
Maybe claim profiles and have a regular cadence for occasionally posting on other places, but put your time and efforts to where your audience is.
And then the next phase of that is if you can get a good cadence of producing content that your audience likes and engages with, then you can look to expand your social media presence to the platforms where your audience will be.
One of the things I always think about is who is my next audience, right? Because people grow up in their careers.
The people who are decision makers now, are maybe not, maybe not big Instagram users, but the people who are in their twenties and thirties who have them, will eventually be a decision maker
It’s a platform they’re used to using and seeing. So you can’t ignore it forever, but think about when you need to start kind of getting in front of them.
That’s why it’s more important to have a regular cadence, even if it’s only occasional, in order to be in front of those other audiences.