Related to conversions, another metric that we follow closely is revenue per website visitor. What is the value of each website visitor from Google? Does it make more, or less, visitors to create a conversion than it did last month, last quarter and last year?
We find this to be a really useful metric for three reasons. One is that when it comes to approving SEO recommendations, implementation happens much quicker when you can show a projected $10,000+ increase in monthly revenue from a website change.
Second, is that revenue per visitor provides a holistic viewpoint of the performance of all marketing channels.
By using a data driven metric like this, we can compare the effectiveness of the different marketing campaigns that are in market and identify the best performing ones.
Third, is that our SEO efforts are focused on driving not just anybody to your website, but bringing someone to your website who is interested in your product/service. By tracking revenue per visitor we can ensure that our SEO efforts and your business goals are aligned.