How To Measure The Success Of Your Facebook Ad Campaign

Measuring The Success Of Your Facebook Ad Campaign

There’s no question that a Facebook ads campaign can be an effective way to reach your target market. But how do you know if your campaign is successful? And what steps can you take to improve results? In this blog post, we’ll look at some tips for measuring the success of your Facebook ad campaign. We’ll also discuss some factors to consider when making decisions about whether or not to continue running a particular campaign. So if you’re thinking about launching a Facebook ad campaign, or want to improve the results of an existing campaign, keep reading!

1. Define Your Goals

Before you create your Facebook Ad, it is important to know what you want to achieve with your campaign. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Once you know your goals, you can create ads that are aligned with those objectives.

2. Identify Your Target Audience

Who do you want to reach with your Facebook Ad? When you know your target audience, you can create ads that are more likely to resonate with them. You can also use Facebook’s targeting options to ensure that your ad is only seen by people who are likely to be interested in it.

3. Set Up Your Facebook Ads Account

If you don’t already have a Facebook Ads account, you’ll need to set one up. This is a simple process that only takes a few minutes and you can do that by following this link.

Once you have an account, you can start creating your ad campaign.

4. Create Your Ad Campaign

Now it’s time to create your ad campaign. Facebook offers a variety of ad types, so you can choose the one that best fits your goals. If you’re not sure which ad type to use, you can always experiment with different options to see what works best for your business.

5. Monitor Your Results

After your ad campaign has been running for a while, it’s important to monitor your results and make adjustments as needed. This will help you optimize your campaign for maximum success.

6. Celebrate Your Successes!

Once you’ve achieved your goals, take a moment to celebrate your success! Facebook Ads can be a great way to grow your business, so pat yourself on the back and enjoy the fruits of your hard work.

Measurement is key to any successful Facebook ad campaign. Without accurate measurements, it’s difficult to determine whether or not your campaign is meeting its objectives.

In order to measure the success of your Facebook ad campaign, you need to define what success means for you.

There are a number of factors to consider when making decisions about whether or not to continue running a particular Facebook ad campaign. Some of these factors include: budget, time commitment, leads generated, and ROI.

Facebook offers a number of tools that can help you measure the success of your ads campaign. These tools include: conversion tracking, website insights, and Audience Insights.

It’s important to test different aspects of your Facebook ad campaigns in order to find what works best for you. Try different images, headlines, copy, and target audiences. And always be prepared to adjust your campaigns based on results.

Are you looking for help with your Facebook Ads campaign? Braveheart Digital Marketing is a social media agency based in Manchester, NH that can help you achieve your advertising goals. Contact us today to learn more about our services!

The 8 Biggest SEO Mistakes Your Business is Making

Search Engine Optimization. Three words that can make a big difference in the online visibility of your business. But SEO is a complex field, and it can be tough to know where to start – or where you’re going wrong. If your website isn’t receiving the traffic you want, chances are you’re making one (or more) of these 8 common SEO mistakes.

SEO Mistake #1: Not Doing Your Keyword Research

The first step to any good SEO strategy is keyword research. You need to know what terms and phrases potential customers are using to search for businesses like yours – and then you need to make sure your website is optimized for those terms. There are a number of different tools you can use to do keyword research, but a good place to start is with Google’s AdWords Keyword Planner.

SEO Mistake #2:Targeting The Wrong Keywords

It’s not enough just to do your keyword research – you also need to make sure you’re targeting the right keywords. That means keywords that are relevant to your business and that have a good chance of ranking highly in search results. A lot of businesses make the mistake of targeting keywords that are too broad (like “clothing” or “shoes”) or too competitive (like “online marketing”). As a result, they end up getting lost in the shuffle and never receive the organic traffic they’re hoping for.

SEO Mistake #3:Not Utilizing Keywords Effectively

One of the most common SEO mistakes is not utilizing keywords effectively. If you want your website to show up in the search results when people use those keywords, you need to include them in your content. The key is to use keywords thoughtfully and strategically throughout your content to strike the right balance between optimization and readability.

SEO Mistake #4:Not Optimizing Page Titles and Meta Descriptions

One quick and easy way to improve your website’s SEO is to make sure that all of your page titles and meta descriptions are optimized. Page titles should be 60 characters or less, while meta descriptions should be 160 characters or less—anything longer than this will get cut off in search engine results pages. Both page titles and meta descriptions should include your target keywords and give searchers a clear idea of what your page is about.

SEO Mistake #5:Ignoring On-Page SEO Factors

On-page SEO encompasses all the various factors on your website that affect your rankings in search engine results pages—including things like title tags, header tags, anchor text, and image alt text. While some on-page SEO factors carry more weight than others, ignoring any of them can hurt your rankings. That’s why it’s important to take a holistic approach to on-page optimization and make sure you’re covering all your bases.

SEO Mistake #6:Not Creating Enough Content

We have heard for years that “content is king.” And it’s true – high-quality content is an important part of any good SEO strategy. But too many businesses make the mistake of thinking that any kind of content will do. The reality is that if you want your content to rank highly in search results, it needs to be informative, well-written, and original. So don’t just churn out content for content’s sake – make sure it’s something your target audience will actually want to read (and share).

SEO Mistake #7:Failing To Monitor Progress

One of the common SEO mistakes we see businesses make when embarking on an SEO campaign is failing to monitor their progress along the way. It’s important to regularly check in on your website’s performance in order to identify any issues early on so you can correct them before they cause too much damage. Fortunately, there are a number of great tools—like Google Analytics and analytics for small business —that can help you track your progress and keep an eye on key metrics like website traffic and conversion rates.

SEO Mistake #8:Not Optimizing Your Website For Mobile

In today’s world, more people than ever are using their mobile devices to access the internet. In fact, recent data shows that over 60% of all internet traffic now comes from mobile devices. That means if your website isn’t optimized for mobile, you’re missing out on a huge chunk of potential traffic – and customers. Make sure your website looks good and functions well on mobile devices by doing things like using a responsive design and keeping your content concise and easy-to-read.

Most businesses understand that Search Engine Optimization is important but don’t have a firm grasp on how it works or what they need to do in order to ensure their website is properly optimized for search engines like Google. As a result, they end up making common mistakes that can have a negative impact on their ranking and visibility online.

By avoiding these eight common mistakes you can set your business up for success when it comes time to launch an SEO campaign . Doing so will help you earn better rankings in search engine results pages , which will ultimately lead to higher levels of traffic and increased conversions.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today.

How SEO Can Help You Grow Your Business Exponentially

As a business owner, you likely already know that SEO is a crucial tool for helping your business grow. However, you may not realize just how powerful SEO can be in terms of growing your business exponentially.

By understanding how SEO can help you reach your target market and maximize your exposure, you can use it to take your business to the next level.

Keep reading to learn more about how SEO can help you grow your business exponentially.

Why SEO Is A Crucial Tool For Business Owners

SEO is a crucial tool for business owners for several reasons. First, SEO can help to increase brand awareness and reach new customers. When customers search for keywords related to your business, you have the opportunity to appear at the top of the search engine results page. This puts your business in front of more potential customers and helps to build trust and credibility.

After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day

Google

Second, SEO can help you to save money on advertising. By ranking highly for relevant keywords, you can get organic traffic to your website without having to pay for expensive ads. Finally, SEO can help you to improve your website so that it is more user-friendly and effective. A well-optimized website will load quickly, be easy to navigate, and provide a great user experience. This can help you to convert more visitors into customers. Investing in SEO is a smart move for any business owner who wants to improve their online presence and reach new customers.

SEO can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising.

Terakeet

Finally, SEO can help you to improve your website so that it is more user-friendly and effective. A well-optimized website will load quickly, be easy to navigate, and provide a great user experience. This can help you to convert more visitors into customers. Investing in SEO is a smart move for any business owner who wants to improve their online presence and reach new customers.

70% of marketers see SEO as more effective than PPC

Databox

How SEO Can Help You Reach Your Target Market

In order to reach your target market, it is essential to invest in SEO. SEO, or search engine optimization, is the process of improving the visibility of a website in search engine results pages. This is achieved through optimizing website content, structure, and code, as well as developing links with other websites. By making your website more visible, you are more likely to attract visitors who are interested in your products or services. In addition, SEO can help to build trust and credibility with potential customers.

After searching on a smartphone for something nearby, 76% of people end up visiting the business within one day

Google

By appearing higher in search results, you are more likely to be seen as a reputable source of information. As a result, investing in SEO can be a highly effective way to reach your target market.

53% of U.S. consumers say they research products using a search engine before deciding whether or not to buy

Google

The Benefits Of SEO For Businesses

There are many benefits of SEO for businesses. SEO can help businesses to reach a wider audience, as well as improve brand awareness and visibility. SEO can also help businesses to improve their website’s user experience, which can lead to increased conversion rates.

Additionally, SEO can help businesses to save money on paid advertising, as well as generate leads organically. Ultimately, SEO is a long-term strategy that can help businesses to achieve their marketing goals and grow their business.

75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them achieve their marketing goals

Hubspot State of Inbound

How To Use SEO To Grow Your Business Exponentially

As the world of business becomes increasingly competitive, it’s more important than ever to ensure that your company is visible to potential customers. One way to do this is by investing in SEO. Did you know for example that:

Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%

Hubspot

By updating and refreshing existing content, you not only get the benefit of getting more miles out of old articles, but you can reenergize how those oldies but goodies rank.But how important is it for your website to rank highly on Google in order to be seen by your target audience? It’s critical because:

The first 5 organic results in the SERPs account for 67.6% of all clicks while the No. 1 results generate a typical click-through rate of 39.6%.

Zero Limit Web Firstpage

Getting on to the first page of Google is critical to your SEO success because 0.78% of Google searchers click through on the second page of search results (Source: Backlinko)

0.78% of Google searchers click through on the second page of search results

Banklinko

It may seem obvious that the click rate would drop on the second page of Google’s search results, but the drop is dramatic. Less than 1% of Google searchers will venture to the second page to find what they are looking for.

That is why SEO is an essential tool for any business looking to succeed in the modern marketplace. With SEO, you can take your business to the next level and ensure that you are visible to the people who matter most.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO agency that can help you to improve your website and reach new customers. Contact us today to learn more about how we can help you grow your business exponentially.

How We Grew Our Twitter Accounts To Over 400k Followers

Twitter is out of favor with advertisers and the media since Elon Musk took the company private, but I continue to find it is the best social media channel for the sports accounts we manage.

Tweeting 10-20 times while a game is being played is common, and one of the lessons we have learnt over the last five years is that you need to find a social platform that matches your actions. For us, Twitter allows for a continuous interaction with fans and followers throughout the day, especially on days when a game is being played. This level of engagement is essential for building a strong connection with our audience.

So, while Twitter may be out of favor with some, it remains an essential tool in our social media arsenal.

We are not the only ones who think this. The 2022 Social Media Benchmark report from Rival IQ shows that sports teams are posting more on Twitter than any other platform.

Value Achieved:

So how did our Twitter account become one of the 15 biggest accounts in Milan Italy? By executing the following four steps:

1. Create A Voice And Tone That Resonates With Your Audience

Twitter has become one of the most popular social media platforms in recent years, and it is a great way to connect with fans from all over the world. We created a Twitter account for Inter Milan fans, and we shared the ups, downs and joys of supporting a team. The more “real” we became, the more fans started to follow us.

Twitter is a great way to connect with fans and build relationships. We are able to share news, photos and videos with our followers, and they are able to interact with us directly. This interaction is essential for building a strong bond between a club and its supporters.

2. Seed Your Feed With High Quality Content

I knew that in order to grow our Twitter account we would need more than just content from our site. I wanted to create such high quality content that if you were going to follow one Inter Milan account, it would be this one.

We included content from other websites and Twitter accounts, creating a consistent stream of engaging content, for fans, by fans. This content strategy was modeled after Gary Vaynerchuck’s approach to seed your feed with high quality content. As a result of this strategy, our Twitter account grew rapidly, gaining hundreds of new followers every day. Today, our Twitter account is one of the most popular Inter Milan accounts on the platform.

3. Interact With Followers

Twitter is a great way to seed content and get people talking about your brand, but it’s so important to interact with your followers and make sure that your Twitter account doesn’t look impersonal. Conversation and interaction are key to personalizing the experience for your fans, especially around big games and news events when everyone wants to talk about the team.

Whenever we tweeted during a game, we saw more people become followers. The more we interacted and retweeted our followers, the more fans started to follow us, because they could see that we were a real account – not a bot. So if you’re using Twitter to promote your brand, make sure you’re also interacting with your followers on a regular basis. It’ll make all the difference in the world.

4. Make Becoming A Follower Important To Fans

Twitter is a powerful social media platform that can help you reach new fans and followers. To make becoming a follower important to fans, cross-promote your Twitter account on your website and in your emails. Highlight Twitter-only promotions and giveaways in other channels to encourage fan engagement. Use Twitter to share valuable content, such as behind-the-scenes photos and videos, exclusive discounts, and links to interesting blog posts.

By making Twitter an integral part of your social media strategy, you’ll be able to build a devoted fan base who are excited to follow your every move.

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

Google Ads Campaign Tips For Small Businesses

Google Ads can be a great way to reach new customers and grow your business. But before you create your first campaign, there are a few things you should know.

In this article, we’ll share some Google Ads campaign tips for small businesses. First, let’s briefly discuss what Google Ads is and how it works. Then, we’ll give you some tips on creating a successful Google Ads campaign. Ready to get started? Let’s dive in!

What Is Google Ads And How Does It Work?

Google Ads is a form of online advertising that allows businesses to place ads on Google’s search engine results pages (SERPs). When someone searches for a keyword that you’re targeting, your ad may appear in the top spot on the SERP. Google Ads is a pay-per-click (PPC) advertising platform, which means you’ll pay Google every time someone clicks on your ad.

Now that you have a basic understanding of Google Ads, let’s move on to our Google Ads campaign tips.

1. Define Your Goals

Before you create your Google Ads campaign, it’s important to define your goals. What do you want to achieve with your campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can create a campaign that’s designed to achieve them.

Do you have analytics set-up so that you can track the progress towards your goals? For most campaigns, that is simply a matter of dropping Google’s tracking pixel on your thank you page.

Once you know your goals and have set up tracking, you can create a campaign that’s designed to achieve them.

2. Choose The Right Keywords

Choosing the right keywords is crucial for any Google Ads campaign. You’ll want to choose keywords that are relevant to your business and that potential customers are likely to search for. You can use Google’s Keyword Planner tool to research keywords and get ideas for new keywords to target.

Google allows four types of keywords. What they call Broad Match, Phrase Match, Exact Match and Negative Match.

Broad Match: Example is Running Shoes. Your ad will appear for any search related to your keyword. Which in this example could mean your ad shows for searches like Tennis shoes for men or running socks.

Phase Match: “Running Shoes”. Your ad will appear for searches that include the meaning of your phrase. For example, Men’s running shoes and best shoes for running.

Exact Match: [Running Shoes]. Your ad will appear for searches that have the same meaning as your keyword. For example, Running Shoes or Sneakers.

3. Create Compelling Ad Copy

Once you’ve chosen your keywords, it’s time to create your ad copy. Your ad should be clear, concise, and persuasive. Include a call-to-action (CTA) that encourages people to click on your ad.

Headline: People are most likely to notice your headline text, so consider including words that people may have entered in their Google search. Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe (‘|’) and may show differently based on the device that someone is using when they view your ad.

Description: Use the description fields to highlight details about your product or service. It’s a good idea to include a ‘call to action’ – the action that you want your customer to take. If you’re an online shoe shop, your description might include ‘Shop now’ or ‘Buy shoes now’. If you offer a service, you might want to add something like ‘Get an instant quote online’ or ‘See pricing’

Display URL: The display URL, usually in green, shows your website address. This display URL is made up of the domain from your final URL and the text in the optional ‘Path’ fields. These fields are designed to help people who see your ad get a better sense of where they’ll be taken when they click it. Your path text doesn’t have to match the exact language of your display URL.

4. Bid Strategically

Bidding on keywords is one of the most important aspects of any Google Ads campaign. You’ll want to bid enough to get your ad in a good position on the SERP, but not so much that you’re overspending. Google’s automatic bidding option can be a helpful tool for small businesses that are new to Google Ads.

Three ways to help make your bidding strategy more effective are:

Ad Relevance: Include the keyword in your headline and description as Google also bolds the query that was searched, which attracts eyeballs and clicks.

Quality Score: Every keyword in your Google Ads account is assigned a Quality Score. A Quality Score of 8–10 is considered very good. If you are creating new campaigns and groups, know that you need to reach a certain threshold of impressions and clicks to have a Quality Score. Make sure that the keywords that you are targeting, and the ad copy you are using, are relevant to your audience.

Click-through-rate: A high click-through rate will bring up your Quality Score, which is why writing good ads is so important as it allows you to spend less money than your competitors.

5. Track Your Results

Once your Google Ads campaign is up and running, it’s important to track your results. Google Analytics is a free tool that can be used to track the performance of your Google Ads campaign. By tracking your results, you can see what’s working and what isn’t, and make necessary changes to improve your results.

By following these Google Ads campaign tips, you can set up a successful campaign and achieve your business goals. Google Ads can be a great way to reach new customers and grow your business. So what are you waiting for? Get started today!

If you’re looking for help with your Google Ads campaign, contact Braveheart Digital Marketing. We’re a PPC agency in Manchester, NH that can help you create a successful campaign and achieve your business goals. Get in touch today to learn more!

The Power of Online Reviews for Small Businesses

As a small business owner, you may be wondering why online reviews are so important. Online reviews can help build trust and credibility, improve search engine rankings, attract new customers, boost sales, provide valuable feedback, and offer social proof. Keep reading to learn more about the power of online reviews for small businesses.

Online reviews are important for small businesses

As a small business owner, you know that word-of-mouth is powerful. Online reviews are like modern day word-of-mouth recommendations. In fact, 84% of people trust online reviews as much as personal recommendations from friends and family members. Online reviews are also important because they provide valuable insights into what your customers think about your products or services.

Did you know that 91% of customers between the age of 18-34 trust online reviews as much as a personal recommendation?

Online reviews help build trust and credibility

One of the main reasons why online reviews are so important for small businesses is because they help build trust and credibility. In today’s digital world, potential customers are looking for reasons to trust a business before they make a purchase. Online reviews can help provide that social proof that potential customers are looking for.

As you’ll know, trust is hard to gain and easy to lose following a bad experience. 94% of all purchases are made for products with an average rating of 4 stars and above?

Online reviews can improve search engine rankings

Another reason why online reviews are important for small businesses is because they can improve search engine rankings. Online reviews are considered to be a type of “local SEO” signal, which means that they can help your business rank higher in search results. When potential customers do a search for businesses like yours, you’ll have a better chance of showing up in the results if you have positive online reviews.

Online customer reviews gain more weighting (6.47%) in organic local searches. What customers say in their reviews also mattered – ‘Negative Sentiment in Google Reviews’ is a negative ranking factor.

Online reviews can help attract new customers

Online reviews can also be used as a marketing tool to help attract new customers. When potential customers see that your business has positive online reviews, they’ ll be more likely to choose your business over a competitor that doesn’t have any reviews. Online reviews can also help you reach new customers by increasing your visibility in search results.

Over 9 out of 10 consumers (93% say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success.

Online reviews can boost sales

In addition to attracting new customers, online reviews can also boost sales. Studies have shown that businesses with positive online reviews tend to see a boost in sales. In fact, one study found that a business with a 4-star rating can see a 20% increase in sales. Online reviews can also lead to more repeat customers.

Up to 84% of consumers noted that reviews were important in their purchasing decisions. Additionally, 68% develop an opinion of a product or service after viewing between one to six reviews.

Online reviews provide valuable feedback

Another benefit of online reviews is that they provide valuable feedback. Online reviews can help you identify areas where your business needs to improve. They can also help you keep track of customer satisfaction levels. Online reviews can be a valuable source of feedback that you can use to make changes and improve your business.

Online reviews offer social proof

Finally, online reviews offer social proof. Social proof is the idea that people are more likely to do something if they see other people doing it. Online reviews can help provide social proof for your business. When potential customers see that your business has positive online reviews, they’ll be more likely to trust your business and make a purchase.

As you can see, there are many reasons why online reviews are important for small businesses. Online reviews can help build trust and credibility, improve search engine rankings, attract new customers, boost sales, provide valuable feedback, and offer social proof. If you’re not already using online reviews to your advantage, now is the time to start. Contact us below for more information.

Five Ways To Promote Your Business During Small Business Saturday

Small businesses play a big role in our economy and on Small Business Saturday, shoppers are encouraged to support them. This holiday shopping event occurs annually on the Saturday after Thanksgiving and is a great opportunity for Small Businesses to promote themselves. If you’re a Small Business owner, there are several things you can do to make the most of Small Business Saturday and attract customers to your store.

1. Get the word out there about Small Business Saturday

As a Small Business owner, you know that every sale counts. That’s why you can’t afford to miss out on Small Business Saturday – a day dedicated to supporting local businesses like yours. This year, Small Business Saturday falls on November 24th, in the midst of the busiest shopping season of the year. Make sure your customers know that you’re participating in this special event!

Some ways that you can get the word out to your customers about Small Business Saturday is through your social media accounts, newsletters, email list, Google Business page or in-store signs.

2. Offer special deals and discounts exclusively for Small Business Saturday

This will entice customers to shop with you instead of at larger chain stores, and it will help you to stand out from the competition. offer discounts on your most popular items, or give away free samples of your products.

Like Black Friday, Cyber Monday and Small Business Saturday, consumers expect to see special deals and discounts on these days. That does not mean that you have to discount everything in your store. Just enough to make consumers feel happy that they are getting a deal.

One way to do that is to get new consumers to sign up for a loyalty program at purchase, providing you with an opportunity to engage with them throughout the year.

3. Create a festive atmosphere in your store

The holidays are a busy time for shoppers, and Small Businesses need to do everything they can to stand out from the competition. One way to do this is to create a festive atmosphere in your store. Decorate for the holidays and play holiday music to get customers into the spirit of shopping small.

You can also offer special holiday promotions and discounts to encourage shopper loyalty. By taking these steps, you’ll be able to tap into the holiday spirit and create a shopping experience that your customers will remember long after the season is over.

4. Make it convenient for customers to shop with you

In today’s busy world, it is more important than ever to make shopping convenient for customers.Whether it is extended hours, complimentary gift wrapping, or some other special service, businesses need to go the extra mile to make shopping easy for their customers. By offering these kinds of services, businesses can encourage customers to shop with them again and again. In today’s competitive marketplace, making shopping convenient for customers can be the key to success.

5. Say thank you

As a Small Business owner, you know that every customer counts. During the busy holiday shopping season, it’s important to show your appreciation to those who choose to support your business. Small Business Saturday is the perfect opportunity to do just that. There are plenty of ways to show your customers how much you appreciate their business. Whatever you do, make sure your customers know that you value their business. After all, they are the backbone of your Small Business.

Conclusion

Small Business Saturday is a great opportunity for Small Businesses to promote themselves and attract customers. There are several things Small Business owners can do to make the most of this event, including getting the word out, offering special deals and discounts, creating a festive atmosphere, making it convenient for customers to shop with them, and saying thank you. By taking advantage of these tips, Small Businesses can make the most of Small Business Saturday and ensure a successful holiday shopping season.

Fill out the form below to find out how Braveheart can help you get more customers.

Social Media as Distribution Channels For B2B

I was reading the B2B Content Marketing Report and it is clear that social media is the top distribution channel for B2B marketers.

Interestingly, as we came out of the pandemic, the number of in-person events increased and many marketers used that as an opportunity to present content and ideas.

Looking a little deeper at the 95% of marketers who use social media as a distribution channel, LinkedIn continues to be the dominant choice for organic distribution.

One interesting stat is the increase in the use of YouTube, not surprising considering the rise in the use of video. The use of TikTok inched up to 9% from 5%.

As to what is the most effective social media network from an organic content distribution standpoint, LinkedIn is the clear winner. The interesting data point here is that Facebook is the least effective, with 37% of respondents saying it was not very or not at all effective for distributing content.

B2B marketers are also using paid promotion to amplify their message across social media channels using tactics like promoted posts or social ads.

One change we noticed during the pandemic was the use of paid content distribution dropped Year-over-Year from 81% to 67% as companies moved money from top-of-the-funnel paid awareness activities in the pandemic economy to mid-funnel awareness activities, lead generation, and direct advertising.

As expected, marketers who used paid social saw the best results on LinkedIn, while Facebook and Instagram had the lowest effectiveness ratings.

If you need help developing content or distributing content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

Measuring The Success Of Your Facebook Ad Campaign

1. Define Your Goals

2. Identify Your Target Audience

3. Set Up Your Facebook Ads Account

4. Create Your Ad Campaign

5. Monitor Your Results

6. Celebrate Your Successes!

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The 8 Biggest SEO Mistakes Your Business is Making

SEO Mistake #1: Not Doing Your Keyword Research

SEO Mistake #2:Targeting The Wrong Keywords

SEO Mistake #3:Not Utilizing Keywords Effectively

SEO Mistake #4:Not Optimizing Page Titles and Meta Descriptions

SEO Mistake #5:Ignoring On-Page SEO Factors

SEO Mistake #6:Not Creating Enough Content

SEO Mistake #7:Failing To Monitor Progress

SEO Mistake #8:Not Optimizing Your Website For Mobile

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How SEO Can Help You Grow Your Business Exponentially

Why SEO Is A Crucial Tool For Business Owners

How SEO Can Help You Reach Your Target Market

The Benefits Of SEO For Businesses

How To Use SEO To Grow Your Business Exponentially

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How We Grew Our Twitter Accounts To Over 400k Followers

Value Achieved:

1. Create A Voice And Tone That Resonates With Your Audience

2. Seed Your Feed With High Quality Content

3. Interact With Followers

4. Make Becoming A Follower Important To Fans

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Google Ads Campaign Tips For Small Businesses

What Is Google Ads And How Does It Work?

1. Define Your Goals

2. Choose The Right Keywords

3. Create Compelling Ad Copy

4. Bid Strategically

5. Track Your Results

Recent Posts

The Power of Online Reviews for Small Businesses

Online reviews are important for small businesses

Online reviews help build trust and credibility

Online reviews can improve search engine rankings

Online reviews can help attract new customers

Online reviews can boost sales

Online reviews provide valuable feedback

Online reviews offer social proof

Recent Posts

Five Ways To Promote Your Business During Small Business Saturday

1. Get the word out there about Small Business Saturday

2. Offer special deals and discounts exclusively for Small Business Saturday

3. Create a festive atmosphere in your store

4. Make it convenient for customers to shop with you

5. Say thank you

Conclusion

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Social Media as Distribution Channels For B2B

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