Local SEO Ranking Factors

Local SEO

Local SEO Ranking Factors You Must Know

Local SEO is the process of optimizing your website and online presence so that your business shows up prominently in local search results. This can help you attract more local customers and grow your business.

What are the benefits of local SEO?

Local SEO

Why Is SEO So Important?

There are many factors that Google considers when ranking businesses in local search results. Some of the most important factors include:

There are a number of things you can do that can negatively impact your local SEO rankings. Some of the most common negative factors include:

Local SEO is an important part of any online marketing strategy.  If you need help attracting more local customers via SEO, contact Braveheart Digital Marketing. We’re a SEO agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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Springfield802 Vermont web design project

Vermont Web Design

Springfield802.com Partners with Braveheart Digital Marketing to Enhance Online Presence Springfield802.com, the premier digital platform for Springfield, Vermont, today announced a partnership with Braveheart Digital

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How To Use Data To Drive SEO Changes

Data and SEO
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Data Driven SEO Answers The Question: ​​Are My SEO Efforts Working?

One of the most common questions we get asked by business owners is how can they determine whether or not their current SEO efforts are really working? In the HubSpot 2021 State of Marketing report, I was surprised to see that many companies are still using keyword rankings as the main measure of SEO success. We look at SEO a little bit differently at Braveheart. We use a data driven SEO strategy to measure the impact our Search Engine Optimization efforts are having on your business as we believe that your SEO efforts should be based on generating business results and not keyword rankings.
Data and SEO

Data Driven SEO Metrics

Leads/Revenue

The top SEO metric we measure for our clients is conversions – either an increase in leads and/or revenue.

Clients have hired Braveheart Digital Marketing since 2000 because we generate business results. Business owners we work with never ask us about search engine rankings. Instead they are focused on whether they are getting more leads or phone calls than before they hired us.

Revenue Per Visitor

Related to conversions, another metric that we follow closely is revenue per website visitor. What is the value of each website visitor from Google? Does it make more, or less, visitors to create a conversion than it did last month, last quarter and last year? 

We find this to be a really useful metric for three reasons. One is that when it comes to approving SEO recommendations, implementation happens much quicker when you can show a projected $10,000+ increase in monthly revenue from a website change.

Second, is that revenue per visitor provides a holistic viewpoint of the performance of all marketing channels.

By using a data driven metric like this, we can compare the effectiveness of the different marketing campaigns that are in market and identify the best performing ones. 

Third, is that our SEO efforts are focused on driving not just anybody to your website, but bringing someone to your website who is interested in your product/service. By tracking revenue per visitor we can ensure that our SEO efforts and your business goals are aligned.

Growth In Organic Traffic

The next important organic search KPI is website traffic. Are we driving more organic traffic than we were last month, last quarter, and last year? The type questions we hear from business leaders are: “What are you projecting for traffic in the upcoming month and quarter?” and “How can you grow organic traffic faster?”

Expected Traffic Per Page

The only keyword related metric we look at is expected traffic by page. Using Google Search Console Data and CTR data, we can model the expected search traffic that each page should generate based on the sum of the keywords that page is ranking for. Did the page get more or less search traffic than expected?

Our SEO team uses this data to prioritize what pages to work on with the highest priority going to the pages that are getting less traffic than expected based on their ranking.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today.
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The 8 Biggest SEO Mistakes Your Business is Making

SEO Agency

The 8 Biggest SEO Mistakes Your Business is Making

Search Engine Optimization. Three words that can make a big difference in the online visibility of your business. But SEO is a complex field, and it can be tough to know where to start – or where you’re going wrong. If your website isn’t receiving the traffic you want, chances are you’re making one (or more) of these 8 common SEO mistakes.

SEO Mistake #1: Not Doing Your Keyword Research

The first step to any good SEO strategy is keyword research. You need to know what terms and phrases potential customers are using to search for businesses like yours – and then you need to make sure your website is optimized for those terms. There are a number of different tools you can use to do keyword research, but a good place to start is with Google’s AdWords Keyword Planner.

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SEO Mistake #2:Targeting The Wrong Keywords

It’s not enough just to do your keyword research – you also need to make sure you’re targeting the right keywords. That means keywords that are relevant to your business and that have a good chance of ranking highly in search results. A lot of businesses make the mistake of targeting keywords that are too broad (like “clothing” or “shoes”) or too competitive (like “online marketing”). As a result, they end up getting lost in the shuffle and never receive the organic traffic they’re hoping for.

SEO Mistake #3:Not Utilizing Keywords Effectively

One of the most common SEO mistakes is not utilizing keywords effectively. If you want your website to show up in the search results when people use those keywords, you need to include them in your content. The key is to use keywords thoughtfully and strategically throughout your content to strike the right balance between optimization and readability.

SEO Mistake #4:Not Optimizing Page Titles and Meta Descriptions

One quick and easy way to improve your website’s SEO is to make sure that all of your page titles and meta descriptions are optimized. Page titles should be 60 characters or less, while meta descriptions should be 160 characters or less—anything longer than this will get cut off in search engine results pages. Both page titles and meta descriptions should include your target keywords and give searchers a clear idea of what your page is about.

SEO Mistake #5:Ignoring On-Page SEO Factors

On-page SEO encompasses all the various factors on your website that affect your rankings in search engine results pages—including things like title tags, header tags, anchor text, and image alt text. While some on-page SEO factors carry more weight than others, ignoring any of them can hurt your rankings. That’s why it’s important to take a holistic approach to on-page optimization and make sure you’re covering all your bases.

SEO Mistake #6:Not Creating Enough Content

We have heard for years that “content is king.” And it’s true – high-quality content is an important part of any good SEO strategy. But too many businesses make the mistake of thinking that any kind of content will do. The reality is that if you want your content to rank highly in search results, it needs to be informative, well-written, and original. So don’t just churn out content for content’s sake – make sure it’s something your target audience will actually want to read (and share).

SEO Mistake #7:Failing To Monitor Progress

One of the common SEO mistakes we see businesses make when embarking on an SEO campaign is failing to monitor their progress along the way. It’s important to regularly check in on your website’s performance in order to identify any issues early on so you can correct them before they cause too much damage. Fortunately, there are a number of great tools—like Google Analytics and analytics for small business —that can help you track your progress and keep an eye on key metrics like website traffic and conversion rates.

SEO Mistake #8:Not Optimizing Your Website For Mobile

In today’s world, more people than ever are using their mobile devices to access the internet. In fact, recent data shows that over 60% of all internet traffic now comes from mobile devices. That means if your website isn’t optimized for mobile, you’re missing out on a huge chunk of potential traffic – and customers. Make sure your website looks good and functions well on mobile devices by doing things like using a responsive design and keeping your content concise and easy-to-read. 

Most businesses understand that Search Engine Optimization is important but don’t have a firm grasp on how it works or what they need to do in order to ensure their website is properly optimized for search engines like Google. As a result, they end up making common mistakes that can have a negative impact on their ranking and visibility online.

By avoiding these eight common mistakes you can set your business up for success when it comes time to launch an SEO campaign . Doing so will help you earn better rankings in search engine results pages , which will ultimately lead to higher levels of traffic and increased conversions.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today.
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How SEO Can Help You Grow Your Business Exponentially

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How SEO Can Help You Grow Your Business Exponentially

As a business owner, you likely already know that SEO is a crucial tool for helping your business grow. However, you may not realize just how powerful SEO can be in terms of growing your business exponentially.

By understanding how SEO can help you reach your target market and maximize your exposure, you can use it to take your business to the next level.

Keep reading to learn more about how SEO can help you grow your business exponentially.

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Why SEO Is A Crucial Tool For Business Owners

SEO is a crucial tool for business owners for several reasons. First, SEO can help to increase brand awareness and reach new customers. When customers search for keywords related to your business, you have the opportunity to appear at the top of the search engine results page. This puts your business in front of more potential customers and helps to build trust and credibility.

After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day

Second, SEO can help you to save money on advertising. By ranking highly for relevant keywords, you can get organic traffic to your website without having to pay for expensive ads. Finally, SEO can help you to improve your website so that it is more user-friendly and effective. A well-optimized website will load quickly, be easy to navigate, and provide a great user experience. This can help you to convert more visitors into customers. Investing in SEO is a smart move for any business owner who wants to improve their online presence and reach new customers.

SEO can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising.
Finally, SEO can help you to improve your website so that it is more user-friendly and effective. A well-optimized website will load quickly, be easy to navigate, and provide a great user experience. This can help you to convert more visitors into customers. Investing in SEO is a smart move for any business owner who wants to improve their online presence and reach new customers.
70% of marketers see SEO as more effective than PPC

How SEO Can Help You Reach Your Target Market

In order to reach your target market, it is essential to invest in SEO. SEO, or search engine optimization, is the process of improving the visibility of a website in search engine results pages. This is achieved through optimizing website content, structure, and code, as well as developing links with other websites. By making your website more visible, you are more likely to attract visitors who are interested in your products or services. In addition, SEO can help to build trust and credibility with potential customers.

After searching on a smartphone for something nearby, 76% of people end up visiting the business within one day
By appearing higher in search results, you are more likely to be seen as a reputable source of information. As a result, investing in SEO can be a highly effective way to reach your target market.
53% of U.S. consumers say they research products using a search engine before deciding whether or not to buy

The Benefits Of SEO For Businesses

There are many benefits of SEO for businesses. SEO can help businesses to reach a wider audience, as well as improve brand awareness and visibility. SEO can also help businesses to improve their website’s user experience, which can lead to increased conversion rates.

Additionally, SEO can help businesses to save money on paid advertising, as well as generate leads organically. Ultimately, SEO is a long-term strategy that can help businesses to achieve their marketing goals and grow their business.

75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them achieve their marketing goals

How To Use SEO To Grow Your Business Exponentially

As the world of business becomes increasingly competitive, it’s more important than ever to ensure that your company is visible to potential customers. One way to do this is by investing in SEO. Did you know for example that:

Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%

By updating and refreshing existing content, you not only get the benefit of getting more miles out of old articles, but you can reenergize how those oldies but goodies rank.But how important is it for your website to rank highly on Google in order to be seen by your target audience? It’s critical because:

The first 5 organic results in the SERPs account for 67.6% of all clicks while the No. 1 results generate a typical click-through rate of 39.6%.

Getting on to the first page of Google is critical to your SEO success because 0.78% of Google searchers click through on the second page of search results (Source: Backlinko)

0.78% of Google searchers click through on the second page of search results
It may seem obvious that the click rate would drop on the second page of Google’s search results, but the drop is dramatic. Less than 1% of Google searchers will venture to the second page to find what they are looking for.

That is why SEO is an essential tool for any business looking to succeed in the modern marketplace. With SEO, you can take your business to the next level and ensure that you are visible to the people who matter most.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO agency that can help you to improve your website and reach new customers. Contact us today to learn more about how we can help you grow your business exponentially.
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The Executive’s Checklist For Choosing An SEO Agency

Finding the right SEO agency is crucial but challenging. This article provides executives an essential checklist for choosing an SEO agency, with tips on looking for specialized expertise, hands-on attention from senior strategists, local market knowledge, adaptive strategies and proven ROI.

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The Top 8 Benefits of SEO Experience for Your Business

SEO Agency

The Top 8 Benefits of SEO Experience for Your Business

Many years ago I was listening to Eric Ward, long-term linking strategist, dissect a Google ranking and a website’s backlink profile.

Eric was asked about the top ranking for the search “Archery Clubs.” Out of 1.6 million results, the number one listing was The Olympic Arrow. Eric notes that this website was not optimized from an SEO perspective, and a viewer asks him why this site is ranked so highly.

That’s a good question, and to answer it, Eric pulls up a third party link reporting tool to check the backlink profile of The Olympic Arrow. Surprisingly, the site only has six backlinks that are all from directories.

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This is where Eric’s experience in SEO makes a significant difference in this investigation. Since all three backlink checkers show similar data, someone less experienced may have concluded that a site with just seven-ten directory links could rank on the first page of Google for the term “Archery Clubs.”

But Eric is not an amateur. He knows from experience that it takes more than six directory backlinks to rank for a keyword with 1.6M competing results on Google. His next step? Eric looks for mentions of the domain in Google, using the advanced search query “theolympicarrow-site:www.theolympicarrow.com.”

This search reveals documents and websites that mention “The Olympic Arrow” without necessarily linking back to it and includes places where third-party tools don’t look.

The search shows that The Olympic Arrow has a Youtube channel, Facebook page, Pinterest page and is referenced by local news stations and a PDF on the United States Olympic Committee website.

Further examination demonstrates why Google ranks this site as highly as it does. It has a broad based social media presence, positive comments from authoritative local media outlets, and links from .org’s including the United States Olympic Committee website.

To replace this site from the top of the Google rankings would require a competitor with a stronger backlink profile. And that is why you cannot disregard experience when it comes to SEO. Experience means that you can look at the data from tools and put that data in perspective, instead of just blindly accepting it as being right.

Experience knows not only when to dig deeper into a result but also what tools and resources to use to discover what’s going on beneath the surface. That’s why when it comes to SEO, you want someone who has been in the business for a long time, who knows where to look, and what to look for.

In addition to being about to dissect why one website is ranking higher than another, an experienced SEO team can also help you to improve your click-through rate, conversions, and ROI.

Here are the top eight benefits of having SEO experience on your side:

1. Increased Visibility

The visibility of your website is essential to getting people to see it and then converting them into customers or leads. However, visibility doesn’t just happen – it takes a lot of hard work and strategic planning. An experienced SEO team will know how to get your site in front of as many people as possible through techniques such as link building, content marketing, and social media marketing.

2. You'll Benefit from Their Experience and Insight

When you work with an experienced SEO team, you’ll be able to take advantage of their years of experience in the field. They’ll be up-to-date on all the latest trends and changes in SEO, and will know exactly what needs to be done in order to help your website rank highly. In addition, an experienced team will also be able to provide valuable insights into your industry, competitors, and target market – insight that you can use to make your marketing efforts even more effective.

3. You'll Save Time

Trying to stay on top of all the latest changes in SEO can be a full-time job in itself – and that’s time that could be better spent running your business! When you outsourced SEO services to an experienced agency, you can focus on what you do best and leave the search engine optimization to the experts.

4. You'll Get More bang for Your Buck

Outsourcing SEO services is one of the most cost-effective ways to improve your website’s search ranking. Not only will you save money on hiring an in-house team, but you’ll also get more value for your dollar thanks to the wealth of experience and knowledge an experienced agency brings to the table.

5. Improved Click-Through Rate

A good SEO team will also help you to improve your click-through rate (CTR). This is the percentage of people who see your listing in the search results and then click on it. A higher CTR means that more people are interested in what you have to offer and are more likely to convert into leads or customers. There are a number of factors that can affect CTR such as title tags, meta descriptions, and creating compelling content.

6. More Leads and Customers

As a business owner, generating leads and getting customers is probably at the top of your list of priorities – and rightfully so! However, if people can’t find your website when they search for related terms, they’re unlikely to become leads or customers. An experienced SEO team will help you target the right keywords so that people who are searching for what you offer are directed to your website instead of your competitor’s site.

7. Higher Conversion Rate

In addition to generating more leads, an experienced SEO team will also help you increase your conversion rate – that is, the percentage of visitors who take a desired action such as filling out a form or making a purchase . There are a number of technical aspects that can affect conversion rate such as website speed and mobile-friendliness . However, there are also elements such as copywriting , calls-to-action , and user experience that can make a big difference in whether or not someone converts into a customer or lead.

8. Increased ROI

One of the biggest benefits of working with an experienced SEO team is increased ROI . Because SEO focuses on driving quality traffic to your website , it tends to be much more effective than other marketing strategies such as print advertising or TV ads . In fact , businesses that invest in SEO tend to see an average ROIof 13X ! now that’s something worth writing home about!
If you want to see real results from your digital marketing efforts , then you need an experienced SEO team on your side . If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today
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How to Choose a PPC Agency for Your Business

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How to Choose a PPC Agency for Your Business: The Complete Guide

PPC agencies can be a great asset for businesses, but how do you know which one to choose? There are a few key things to consider when choosing a PPC agency, including: – The agency’s experience and track record – The size of the agency – The services offered by the agency – The agency’s approach to PPC – The agency’s transparency and communication style Choosing the right PPC agency can be a great way to help your business grow and succeed. Follow these tips to find the perfect agency for you.
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The agency's experience and track record :

You want to choose an agency that has a lot of experience and a proven track record. The last thing you want is to work with an agency that is new and doesn’t have a lot of experience. Make sure to ask the agency about their experience and what kind of results they have been able to achieve for their clients.

The size of the agency :

The size of the agency can be important, depending on your needs. If you are a small business, you might want to choose a smaller agency so that you can get more personal attention. If you are a large business, you might want to choose a larger agency so that you can get more resources and support.

The services offered by the agency :

Make sure to find an agency that offers the services you need. Some agencies only offer PPC management, while others offer a full suite of digital marketing services. If you only need PPC management, make sure to find an agency that specializes in that.

The agency's approach to PPC :

You want to make sure that the agency you choose has a good approach to PPC. Ask them about their process and how they go about managing campaigns. Make sure that their approach is one that you are comfortable with and that you feel will be effective for your business.

The agency's transparency and communication style :

You want to work with an agency that is transparent and has a good communication style. You should feel like you can ask them anything and that they will be open and honest with you. Make sure to ask them about their communication style and how often they will be in touch with you.

Summary

Choosing the right PPC agency is an important decision for your business. Make sure to consider the experience and track record of the agency, the size of the agency, the services offered, the agency’s approach to PPC, and the transparency and communication style of the agency. By following these tips, you can be sure to find an agency that is a good fit for your business.
If you’re looking for an experienced and results-driven PPC agency, look no further than Braveheart Digital Marketing. We offer a full suite of digital marketing services, including PPC management, SEO, social media marketing, and more. We’re confident that we can help your business grow and succeed. Contact us today to learn more about our services.
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5 LinkedIn InMail Best Practices to Generate New Business Leads

LinkedIn inMail

5 LinkedIn InMail Best Practices to Generate New Business Leads

LinkedIn InMail is a powerful tool that can help you generate new business prospects. However, with so many users vying for attention, it can be tough to stand out and make meaningful connections. So if you’re tired of sending InMails that go unanswered, try implementing these best practices.

LinkedIn InMails have an open rate of 20%, which is much higher than the open rate for email marketing campaigns.

LinkedIn inMail

1. Select the Right Sender

The sender of your InMail can have a big impact on the recipient’s decision to open and read it. Choose a sender who is a leading executive or subject matter expert in your company to increase your chances of catching the eye of your target audience.

Personalize your message by addressing the recipient by name and mentioning something you know about them.

Use a clear and concise subject line that accurately reflects the content of your message.

2. Include a Banner Ad

Adding a banner to your LinkedIn InMails is a great way to customize your conversation and reinforce the CTA in your message. You can use the banner to include your company logo, website address, or a call to action. A study by LinkedIn found that InMails with banners had a 20% higher open rate than InMails without banners.

3. A/B Test Your Campaign

Experimenting with different variables such as subject lines and pictures can help you refine your approach over time and increase your chances of success. For example, you could A/B test different subject lines to see which one gets the highest open rate.

A/B testing is a proven way to improve the performance of your InMail campaigns. One study found that A/B testing can increase your click-through rate by up to 30%.

4. Keep Your Messages Short

People are busy, so they don’t have time to read long, rambling InMails. Be crystal clear about what you’re offering or asking for to make it easy for your recipients to understand the next steps and take action.

Shorter InMails are more likely to be read and responded to. A study by HubSpot found that InMails that were 100 words or less had a 50% higher open rate than InMails that were 200 words or more.

5. Be Conversational

Use natural language and ask questions to build rapport that can lead to a more meaningful and long-lasting relationship. Instead of sending a one-way pitch, try starting a conversation by asking the recipient a question about their work or industry.

Conversational InMails are more likely to build rapport and lead to new business opportunities. A study by LinkedIn found that InMails that were conversational had a 30% higher response rate than InMails that were not conversational.

Remember, when crafting your LinkedIn InMails, it’s crucial to put yourself in the shoes of your recipients. No one likes to receive a message that feels automated or impersonal, so take the time to personalize your approach. Not only will this increase your response rates, but it will also help you build stronger relationships with your network.
If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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The Power of Online Reviews for Small Businesses

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The Power of Online Reviews for Small Businesses

As a small business owner, you may be wondering why online reviews are so important. Online reviews can help build trust and credibility, improve search engine rankings, attract new customers, boost sales, provide valuable feedback, and offer social proof. Keep reading to learn more about the power of online reviews for small businesses.
Online Reviews

Why are online reviews so important for small businesses?

They help build trust and credibility. In today’s online world, potential customers are looking for reasons to trust a business before they make a purchase. Online reviews can provide that social proof that potential customers are looking for.


  • They can improve search engine rankings. Online reviews are considered to be a type of “local SEO” signal, which means that they can help your business rank higher in search results. When potential customers do a search for businesses like yours, you’ll have a better chance of showing up in the results if you have positive online reviews.

  • They can help attract new customers. Online reviews can also be used as a marketing tool to help attract new customers. When potential customers see that your business has positive online reviews, they’ll be more likely to choose your business over a competitor that doesn’t have any reviews. Online reviews can also help you reach new customers by increasing your visibility in search results.

  • They can boost sales. Studies have shown that businesses with positive online reviews tend to see a boost in sales. In fact, one study found that a business with a 4-star rating can see a 20% increase in sales. Online reviews can also lead to more repeat customers.

  • They provide valuable feedback. Another benefit of online reviews is that they provide valuable feedback. Online reviews can help you identify areas where your business needs to improve. They can also help you keep track of customer satisfaction levels. Online reviews can be a valuable source of feedback that you can use to make changes and improve your business.

  • They offer social proof. Finally, online reviews offer social proof. Social proof is the idea that people are more likely to do something if they see other people doing it. Online reviews can help provide social proof for your business. When potential customers see that your business has positive online reviews, they’ll be more likely to trust your business and make a purchase.

Online reviews are important for small businesses

As a small business owner, you know that word-of-mouth is powerful. Online reviews are like modern day word-of-mouth recommendations. In fact, 84% of people trust online reviews as much as personal recommendations from friends and family members. Online reviews are also important because they provide valuable insights into what your customers think about your products or services.

Did you know that 91% of customers between the age of 18-34 trust online reviews as much as a personal recommendation?

Online reviews help build trust and credibility

One of the main reasons why online reviews are so important for small businesses is because they help build trust and credibility. In today’s digital world, potential customers are looking for reasons to trust a business before they make a purchase. Online reviews can help provide that social proof that potential customers are looking for.

As you’ll know, trust is hard to gain and easy to lose following a bad experience. 94% of all purchases are made for products with an average rating of 4 stars and above?

Online reviews can improve search engine rankings

Another reason why online reviews are important for small businesses is because they can improve search engine rankings. Online reviews are considered to be a type of “local SEO” signal, which means that they can help your business rank higher in search results. When potential customers do a search for businesses like yours, you’ll have a better chance of showing up in the results if you have positive online reviews.

Online customer reviews gain more weighting (6.47%) in organic local searches. What customers say in their reviews also mattered – ‘Negative Sentiment in Google Reviews’ is a negative ranking factor.

Online reviews can help attract new customers

Online reviews can also be used as a marketing tool to help attract new customers. When potential customers see that your business has positive online reviews, they’ ll be more likely to choose your business over a competitor that doesn’t have any reviews. Online reviews can also help you reach new customers by increasing your visibility in search results.

Over 9 out of 10 consumers (93% say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success.

Online reviews can boost sales

In addition to attracting new customers, online reviews can also boost sales. Studies have shown that businesses with positive online reviews tend to see a boost in sales. In fact, one study found that a business with a 4-star rating can see a 20% increase in sales. Online reviews can also lead to more repeat customers.

Up to 84% of consumers noted that reviews were important in their purchasing decisions. Additionally, 68% develop an opinion of a product or service after viewing between one to six reviews.

Online reviews provide valuable feedback

Another benefit of online reviews is that they provide valuable feedback. Online reviews can help you identify areas where your business needs to improve. They can also help you keep track of customer satisfaction levels. Online reviews can be a valuable source of feedback that you can use to make changes and improve your business.

Online reviews offer social proof

Finally, online reviews offer social proof. Social proof is the idea that people are more likely to do something if they see other people doing it. Online reviews can help provide social proof for your business. When potential customers see that your business has positive online reviews, they’ll be more likely to trust your business and make a purchase.

As you can see, there are many reasons why online reviews are important for small businesses. Online reviews can help build trust and credibility, improve search engine rankings, attract new customers, boost sales, provide valuable feedback, and offer social proof. If you’re not already using online reviews to your advantage, now is the time to start. Contact us below for more information.

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