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The Top 8 Benefits of SEO Experience for Your Business

The Top 8 Benefits of SEO Experience for Your Business

Many years ago I was listening to Eric Ward, long-term linking strategist, dissect a Google ranking and a website’s backlink profile.

Eric was asked about the top ranking for the search “Archery Clubs.” Out of 1.6 million results, the number one listing was The Olympic Arrow. Eric notes that this website was not optimized from an SEO perspective, and a viewer asks him why this site is ranked so highly.

That’s a good question, and to answer it, Eric pulls up a third party link reporting tool to check the backlink profile of The Olympic Arrow. Surprisingly, the site only has six backlinks that are all from directories.

This is where Eric’s experience in SEO makes a significant difference in this investigation. Since all three backlink checkers show similar data, someone less experienced may have concluded that a site with just seven-ten directory links could rank on the first page of Google for the term “Archery Clubs.”

But Eric is not an amateur. He knows from experience that it takes more than six directory backlinks to rank for a keyword with 1.6M competing results on Google. His next step? Eric looks for mentions of the domain in Google, using the advanced search query “theolympicarrow-site:www.theolympicarrow.com.”

This search reveals documents and websites that mention “The Olympic Arrow” without necessarily linking back to it and includes places where third-party tools don’t look.

The search shows that The Olympic Arrow has a Youtube channel, Facebook page, Pinterest page and is referenced by local news stations and a PDF on the United States Olympic Committee website.

Further examination demonstrates why Google ranks this site as highly as it does. It has a broad based social media presence, positive comments from authoritative local media outlets, and links from .org’s including the United States Olympic Committee website.

To replace this site from the top of the Google rankings would require a competitor with a stronger backlink profile. And that is why you cannot disregard experience when it comes to SEO. Experience means that you can look at the data from tools and put that data in perspective, instead of just blindly accepting it as being right.

Experience knows not only when to dig deeper into a result but also what tools and resources to use to discover what’s going on beneath the surface. That’s why when it comes to SEO, you want someone who has been in the business for a long time, who knows where to look, and what to look for.

In addition to being about to dissect why one website is ranking higher than another, an experienced SEO team can also help you to improve your click-through rate, conversions, and ROI.

Here are the top eight benefits of having SEO experience on your side:

1. Increased Visibility

The visibility of your website is essential to getting people to see it and then converting them into customers or leads. However, visibility doesn’t just happen – it takes a lot of hard work and strategic planning. An experienced SEO team will know how to get your site in front of as many people as possible through techniques such as link building, content marketing, and social media marketing.

2. You'll Benefit from Their Experience and Insight

When you work with an experienced SEO team, you’ll be able to take advantage of their years of experience in the field. They’ll be up-to-date on all the latest trends and changes in SEO, and will know exactly what needs to be done in order to help your website rank highly. In addition, an experienced team will also be able to provide valuable insights into your industry, competitors, and target market – insight that you can use to make your marketing efforts even more effective.

3. You'll Save Time

Trying to stay on top of all the latest changes in SEO can be a full-time job in itself – and that’s time that could be better spent running your business! When you outsourced SEO services to an experienced agency, you can focus on what you do best and leave the search engine optimization to the experts.

4. You'll Get More bang for Your Buck

Outsourcing SEO services is one of the most cost-effective ways to improve your website’s search ranking. Not only will you save money on hiring an in-house team, but you’ll also get more value for your dollar thanks to the wealth of experience and knowledge an experienced agency brings to the table.

5. Improved Click-Through Rate

A good SEO team will also help you to improve your click-through rate (CTR). This is the percentage of people who see your listing in the search results and then click on it. A higher CTR means that more people are interested in what you have to offer and are more likely to convert into leads or customers. There are a number of factors that can affect CTR such as title tags, meta descriptions, and creating compelling content.

6. More Leads and Customers

As a business owner, generating leads and getting customers is probably at the top of your list of priorities – and rightfully so! However, if people can’t find your website when they search for related terms, they’re unlikely to become leads or customers. An experienced SEO team will help you target the right keywords so that people who are searching for what you offer are directed to your website instead of your competitor’s site.

7. Higher Conversion Rate

In addition to generating more leads, an experienced SEO team will also help you increase your conversion rate – that is, the percentage of visitors who take a desired action such as filling out a form or making a purchase . There are a number of technical aspects that can affect conversion rate such as website speed and mobile-friendliness . However, there are also elements such as copywriting , calls-to-action , and user experience that can make a big difference in whether or not someone converts into a customer or lead.

8. Increased ROI

One of the biggest benefits of working with an experienced SEO team is increased ROI . Because SEO focuses on driving quality traffic to your website , it tends to be much more effective than other marketing strategies such as print advertising or TV ads . In fact , businesses that invest in SEO tend to see an average ROIof 13X ! now that’s something worth writing home about!

If you want to see real results from your digital marketing efforts , then you need an experienced SEO team on your side . If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today

How to Choose a PPC Agency for Your Business: The Complete Guide

PPC agencies can be a great asset for businesses, but how do you know which one to choose? There are a few key things to consider when choosing a PPC agency, including: – The agency’s experience and track record – The size of the agency – The services offered by the agency – The agency’s approach to PPC – The agency’s transparency and communication style Choosing the right PPC agency can be a great way to help your business grow and succeed. Follow these tips to find the perfect agency for you.

The agency's experience and track record :

You want to choose an agency that has a lot of experience and a proven track record. The last thing you want is to work with an agency that is new and doesn’t have a lot of experience. Make sure to ask the agency about their experience and what kind of results they have been able to achieve for their clients.

The size of the agency :

The size of the agency can be important, depending on your needs. If you are a small business, you might want to choose a smaller agency so that you can get more personal attention. If you are a large business, you might want to choose a larger agency so that you can get more resources and support.

The services offered by the agency :

Make sure to find an agency that offers the services you need. Some agencies only offer PPC management, while others offer a full suite of digital marketing services. If you only need PPC management, make sure to find an agency that specializes in that.

The agency's approach to PPC :

You want to make sure that the agency you choose has a good approach to PPC. Ask them about their process and how they go about managing campaigns. Make sure that their approach is one that you are comfortable with and that you feel will be effective for your business.

The agency's transparency and communication style :

You want to work with an agency that is transparent and has a good communication style. You should feel like you can ask them anything and that they will be open and honest with you. Make sure to ask them about their communication style and how often they will be in touch with you.

Summary

Choosing the right PPC agency is an important decision for your business. Make sure to consider the experience and track record of the agency, the size of the agency, the services offered, the agency’s approach to PPC, and the transparency and communication style of the agency. By following these tips, you can be sure to find an agency that is a good fit for your business.

If you’re looking for an experienced and results-driven PPC agency, look no further than Braveheart Digital Marketing. We offer a full suite of digital marketing services, including PPC management, SEO, social media marketing, and more. We’re confident that we can help your business grow and succeed. Contact us today to learn more about our services.

5 LinkedIn InMail Best Practices to Generate New Business Leads

LinkedIn InMail is a powerful tool that can help you generate new business prospects. However, with so many users vying for attention, it can be tough to stand out and make meaningful connections. So if you’re tired of sending InMails that go unanswered, try implementing these best practices.

LinkedIn InMails have an open rate of 20%, which is much higher than the open rate for email marketing campaigns.

1. Select the Right Sender

The sender of your InMail can have a big impact on the recipient’s decision to open and read it. Choose a sender who is a leading executive or subject matter expert in your company to increase your chances of catching the eye of your target audience.

Personalize your message by addressing the recipient by name and mentioning something you know about them.

Use a clear and concise subject line that accurately reflects the content of your message.

2. Include a Banner Ad

Adding a banner to your LinkedIn InMails is a great way to customize your conversation and reinforce the CTA in your message. You can use the banner to include your company logo, website address, or a call to action. A study by LinkedIn found that InMails with banners had a 20% higher open rate than InMails without banners.

3. A/B Test Your Campaign

Experimenting with different variables such as subject lines and pictures can help you refine your approach over time and increase your chances of success. For example, you could A/B test different subject lines to see which one gets the highest open rate.

A/B testing is a proven way to improve the performance of your InMail campaigns. One study found that A/B testing can increase your click-through rate by up to 30%.

4. Keep Your Messages Short

People are busy, so they don’t have time to read long, rambling InMails. Be crystal clear about what you’re offering or asking for to make it easy for your recipients to understand the next steps and take action.

Shorter InMails are more likely to be read and responded to. A study by HubSpot found that InMails that were 100 words or less had a 50% higher open rate than InMails that were 200 words or more.

5. Be Conversational

Use natural language and ask questions to build rapport that can lead to a more meaningful and long-lasting relationship. Instead of sending a one-way pitch, try starting a conversation by asking the recipient a question about their work or industry.

Conversational InMails are more likely to build rapport and lead to new business opportunities. A study by LinkedIn found that InMails that were conversational had a 30% higher response rate than InMails that were not conversational.

Remember, when crafting your LinkedIn InMails, it’s crucial to put yourself in the shoes of your recipients. No one likes to receive a message that feels automated or impersonal, so take the time to personalize your approach. Not only will this increase your response rates, but it will also help you build stronger relationships with your network.

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

Are Your Outdated SEO Tactics Costing You Traffic?

“Eighty-nine percent of sites that ranked seven years ago are not ranking now.”

Marcus Tober

SearchMetrics

“that used to have at least one ranking in the past on keywords with at least a search volume of 10,” he checked to see how many of the domains still had at least one ranking. The conclusion? In the top 30 results, Tober found that “Only 11% [of these domains] are left!”

Via this historical data, we can see that 89% of websites that ranked in the top 30 positions on Google seven years ago no longer rank in the top 30 today. The big question is why? While doing some technical website audits recently, it struck me that a lot of the websites that I am reviewing are seeing declining search engine traffic because of previous Search Engine Optimization tactics. What is unusual about these sets of websites is that the SEO recommendations that were implemented were not black hat or spammy. They were part of the SEO Playbook at that time. But a series of Google algorithm updates have not only negated these recommendations but are hurting the websites now. Panda: Assigned lower ranking to “low-quality” websites. In other words, sites that provide bad user experiences because of low quality, poorly written content, or bad navigation move to the bottom of search results. Penguin and SEOPenguin: Removed “over-optimized” websites that didn’t deserve high rankings. In an effort to boost SEO, companies would buy multiple website domains and then create websites with a blog or two that linked back to the main website. Google released the Penguin update to stop this practice and ensure good user experiences. Hummingbird and SEOHummingbird: Adapted Google’s algorithm to manage smartphone searches and voice recognition applications. These major updates now comprise the new playbook for optimizing websites. If you want to rank well on Google queries, make sure you follow the new rules and drop outdated practices. What are the outdated tactics that could be getting you in trouble today? Here are the three most common SEO tactics that I see hurting websites now:

1. Thin Content

An often-used SEO tactic was to focus on one keyword per page. So, if you sold widgets for example you might have the following pages:

● Widgets Main Page
● Blue Widgets
● Red Widgets
● Yellow Widgets
● Black Widgets

Often the only difference between the pages for Blue Widgets and Red Widgets were that one page contained the phrase “Blue Widgets” and the other contained the phrase “Red Widgets.”

Starting with the panda update, Google now emphasizes themes instead of keywords. Instead of having all those sub-widget pages, what Google is looking for is one main widgets page. Google’s algorithms are smart enough to understand that if you have a widgets page talking about the availability of various colors, then “blue widgets” and “red widgets” are key phrases that are related to that page.

I see pages today that rank and drive traffic for hundreds of keywords with many of the hundreds not actually on the page but related to the content of that page.

For example, according to SEMRush, this page on the L’Oreal website ranks for 4,400 different keywords.

As the L’Oreal page shows, it’s not necessary to flush a page with a multitude of keywords or have a multitude pages for variations of the same product. One page thematically appropriate can rev the right traffic from Google.

Thin or duplicate pages are one of the biggest reasons I see for declining search engine traffic. If you are retaining any of these types of pages on your site, now is the time to update and show Google that your site is worth a high ranking.

2. Page Speed

For years, website owners never paid much attention to website speed. Flash, slideshows, video, and parallax scrolling were all added to websites to make them more closely resemble magazines and TV shows.

But in 2014/15 Google made it clear that bloated and slow loading websites created a bad user experience, and page speed became a larger component in Google’s ranking algorithm, especially when it comes to mobile.

A slow loading page increases your bounce rate and lowers your organic rankings, resulting in less search traffic. How fast does your page load?

Check the speed of your website here . Does your website load in under 2 seconds?

3. Broken Links and Error Pages

A 404 or not found error is when a user (or search engine) clicks a link and lands on a page that no longer exists.

From a search engine perspective, 404 errors are wasted resources. But more importantly I have seen websites, like the one below, experience a significant decrease in search engine traffic after a jump in 404 errors.

And that makes sense. If you are Google and you keep crawling a website and finding pages that no longer exist, why would you put that site high up on the search results page?

The longer a website has been up the more likely they are to have broken links. And that is because over time employees come and go and product changes and website redesigns alter the URL structure. Have you experienced any of these over the last couple of years? If the answer is yes, what happened to those webpages?

Even on the best optimized website, users end up on pages that no longer exist. The key to a good user experience then is a useful 404 page.

Four ways to create a useful 404 page are:

● Tell visitors clearly that the page they’re looking for can’t be found
● Use language that is friendly and inviting
● Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site
● Consider adding links to your most popular articles or posts, as well as a link to your site’s homepage as Moz has below:

Whether or not your site has been impacted in a noticeable way by these Google updates, every site has things to clean up and to optimize in a modern way. The sooner you understand why Google is sending you less traffic than it did last year, the sooner you can clean it up and focus on proactive SEO that starts to impact your rankings in a positive way. Don’t let your site get bogged down by old school SEO tactics. Contact us today as see if your site meets Google’s Best Practices!

LinkedIn Changed Its Algorithms — Here's How Your Posts Will Be Affected

According to a study by LinkedIn, 82% of small business owners use LinkedIn. This means that the majority of small business owners are aware of the benefits of using LinkedIn and are actively using it to connect with potential customers, partners, and employees.

The study also found that small businesses that use LinkedIn generate 2x more leads than those that don’t. This is a significant advantage, and it shows that LinkedIn can be a valuable tool for small businesses that are looking to grow their business.

If you’re a small business owner, I encourage you to create a LinkedIn profile and start using the platform to connect with your target audience. It’s a great way to build relationships, generate leads, and grow your business.

Here are some additional statistics about LinkedIn usage among small business owners:

If you’re looking for ways to grow your small business, LinkedIn is a great place to start. By using the platform effectively, you can connect with potential customers, partners, and employees, and generate more leads. However, in order to get your posts seen by as many people as possible, it’s important to understand how LinkedIn’s algorithms work.In recent years, LinkedIn has made a number of changes to its algorithms, which have had a significant impact on how posts are ranked and displayed. The most recent changes, which were announced in January 2023, are designed to prioritize posts that are more relevant to users’ interests and that are likely to spark engagement.

How the New LinkedIn Algorithms Work

The new algorithms take into account a number of factors when ranking posts, including:

The relevance of the post to the user's interests: This is determined by the user's past activity on LinkedIn, such as the topics they've followed, the groups they're a member of, and the people they're connected to.
The likelihood that the post will spark engagement: This is determined by the post's content, such as whether it's asking a question, sharing a statistic, or providing a link to a useful resource.
The user's interaction with the post: This includes whether the user has commented on, shared, or saved the post.

How the Changes Will Affect Your Posts

If you want to make sure that your posts are seen by as many people as possible, it’s important to focus on creating content that is relevant to your business and that is likely to spark engagement. Here are some tips:

Post about topics that your target audience is interested in. You can use LinkedIn's analytics tools to see what topics your target audience is interested in, so you can tailor your content accordingly.
Ask questions to encourage engagement. Questions are a great way to get people talking and interacting with your posts. Posts that ask a question receive 60% more engagement than posts that don't ask a question.
Use hashtags to reach a wider audience. Hashtags are a great way to get your posts seen by people who aren't already connected to you. Hashtags can increase the reach of your posts by up to 50%.
Add images. LinkedIn posts with images receive 98% more engagement than posts without images.
Promote your posts on other social media platforms. You can share your LinkedIn posts on other social media platforms, such as Twitter and Facebook, to reach a wider audience.

How to Track the Performance of Your Posts

LinkedIn’s analytics tools can help you track the performance of your posts. You can see how many people saw your posts, how many people interacted with your posts, and how many people clicked on the links in your posts. This information can help you identify what types of posts are most successful and make adjustments to your content strategy accordingly.

Summary

The changes to LinkedIn’s algorithms are still relatively new, so it’s not yet clear how they will impact the visibility of your posts. However, if you want to make sure that your posts are seen by as many people as possible, it’s a good idea to focus on creating content that is relevant to your business and that is likely to spark engagement. By following the tips in this article, you can increase your chances of getting your posts seen and shared on LinkedIn.

Sustainability of SEO Over PPC

In a previous post, we discussed the main differences between search engine optimization (SEO) and pay-per-click (PPC), the two main web traffic drivers. For short-term marketing goals, PPC is a great source of immediate traffic, but for a traffic source that consistently drives high quality long-term traffic then SEO is the best option. One factor that makes PPC a difficult sustainable marketing channel is the steady increase in CPC as can be seen below. Some highly competitive keywords have seen their CPC more than doubled in the last four years.

We call this trend CPC inflation which is the gradual increase of average cost-per-click over time when other variables appear to be the same. It means having to spend more per-click just to maintain your average position or impression share.

That is why the sustainability of SEO makes it the most cost-effective driver of website traffic in the long run because it delivers (1) high-quality traffic with intent to buy and (2) an increase in ROI over time. No digital marketing channel generates long-term traffic, leads, and sales with a better ROI than SEO.

On average, SEO is 12% of a typical marketing budget but generates 14% of leads.

Despite having 8% of the marketing budget, PPC generates only 6% of leads. If you are spending more of your marketing budget on PPC than SEO, then your lead generation program is costing you traffic and revenue.

It’s not just the number of leads generated from SEO that makes it such an important inbound tactic it is the quality of those leads.

When asked for the average percentage of leads converted to sales by marketing channels, marketers sighted SEO as the most effective marketing channel.

That’s why Search Engine Optimization is a more sustainable and cost-effective driver of website traffic than PPC is in the long run. The longer you engage in good SEO practices, the lower the cost of driving each visitor to your website. No other traffic source does that. Ready to integrate SEO into your business strategy? Contact us today!

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today

Why Great SEO Is Not “Set It and Forget it”

In a great post by Drew Sanocki called “Here Is the AdWords Method That Is Helping My Ecommerce Clients Achieve *Epic* Growth,” Sanocki discusses one of the biggest mistakes that people make with PPC, which he dubs the “Set It and Forget It” strategy. People who “Set It and Forget It” forget that search engine optimization requires constant and consistent attention. Search Engine Optimization is not a rotisserie chicken and losing focus will result in a steady decline in traffic, leads, and sales.

“select keyword phrases, build out their Ad Groups, choose bids that get them a desired position, then move on to more sexy things like content marketing. These businesses ignore the fact that AdWords is a multiplayer game. … Your actions impact competitors’ actions. You change your bid, they change theirs — along with their ad copy, landing pages, CTRs, etc.”

Drew Sanocki

One of the most common mistakes I see with brands and small businesses is definitely related to setting and forgetting. Often these businesses stop SEO once their site is optimized. Though the initial optimization proves successful at first, sales, traffic, and leads dwindle as the site’s hard-fought rankings are lost to other more SEO-diligent websites. It’s often more expensive to ‘reacquire’ top rankings than it was to reach them initially, forcing CMOs and digital marketers to invest more resources to return to previous levels.

An ongoing SEO campaign is much more effective in the long-term for brands, and here’s why:

1. Searcher Demands and Interests Changes

The way people search has changed over the last couple of years due to the greater usage of smartphones and tablets. According to a study by BIA/Kelsey, mobile search volume will surpass desktop search in 2015.

The mobile movement is having a profound impact on organic search as users search differently on their phone than they do on their desktops.

Searches are more local with stronger commercial tendencies on mobile devices, while engagement is as much as 9% higher on tablets than desktops.

It is not just the B2C market that is being impacted by mobile. According to data from Scott Design, more than 1 in 3 US technology decision-makers read B2B content on mobile devices.

Continual optimization for words and devices that your target audience is using is necessary to compete in the digital age.

2. Google Makes Hundreds of Changes Every Year

CMO/Business owners who say that that they are in a traditional industry and that the words used to describe the products and services has not changed in years are not paying attention.

One of the main reasons that “Set It And Forget It” does not work with SEO is that Google changes its search algorithm 500–600 times a year. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Companies that are actively working with SEO’s are able to adjust to the algorithmic updates that the search engines make and can take advantage of the opportunities they present.

3. Links Erode

The third reason why an ongoing SEO campaign is better than “Set It and Forget” is because of link erosion. According to a report from the Chesapeake Digital Preservation Group, over a five year period (2008-2013) 44% of the URLs they monitored became inaccessible.

Their data showed that 256 out of 579 URLs in the sample no longer provide access to the content that was originally selected, captured, and archived by the Chesapeake Group. In other words, link erosion was 44.2% within six years.

Narrowing it to the last two years (2012-14) that link erosion was 19.85%, meaning that one in five links in existence on January 1st of 2012 were no longer active on January 1st of 2014.

So, if you have neglected your links in two years, the odds are high that at least 20% of your links have atrophied or disappeared. That change is enough to make you fall from a high ranking on Google to page three, four, or five—where nobody will see you.

That is why great SEO programs include active link building so that you can continually add new links to replace the ones that have eroded.

Summary

Great SEO is an activity that is constantly evolving with a dependency on the changes in searcher behavior, search engine updates, and competitor moves. Companies that view SEO as “Set It and Forget It” will see their search engine visibility and traffic erode over time, but companies that engage in great SEO will see increased visibility, traffic, leads, and sales from their website. Ready to get started with some great SEO. Contact us today.

Have We Seen the End of SEO Copywriting?

It’s an interesting question. Is SEO copywriting dead? It’s something my wife and I discussed over the weekend. Type in “SEO copywriting” in Google, and Google’s Featured Snippet will state that

SEO copywriting refers to the art of writing copy that ranks well in search. SEO copywriting is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.”

The key phrase from the Google Snippet is “ranks well in search.” Originally, the focus of SEO copywriting content was to rank well in Google by inserting a keyword X times on a page in specific locations – headline, first sentence, first paragraph, etc. Rankings acted as the metric used for measuring the effectiveness of SEO copywriting. But what the Google’s selected Snippet refrains from associating with SEO copywriting is a very important factor to a business’s success: the customer! We have moved beyond one keyword per page of content. A single page can now rank for over 100 terms. Instead of keywords, we focus on themes. While rankings used to be the metric of choice, clients today want that content to convert into leads, sales, and revenue. As a result, the best content are narratives—customer-centric stories that show a common and relatable problem and offer solutions to that problem. As the Featured Snippet relates, SEO copywriting is company-centric, speaking about features and benefits that matched consumer’s searches without relating to the customer on a personal level.

Is SEO copywriting dead?

Yes. I think that content development has evolved away from writing for search engine rankings to writing to connect with your audience.

This new approach is represented by companies like Contently who use these sorts of headlines to connect with their target audience.

Customers want stories, and marketing companies are finally recognizing that. What do you think? Is SEO copywriting dead?

The Top 8 Benefits of SEO Experience for Your Business

1. Increased Visibility

2. You'll Benefit from Their Experience and Insight

3. You'll Save Time

4. You'll Get More bang for Your Buck

5. Improved Click-Through Rate

6. More Leads and Customers

7. Higher Conversion Rate

8. Increased ROI

Recent Posts

How to Choose a PPC Agency for Your Business: The Complete Guide

The agency's experience and track record :

The size of the agency :

The services offered by the agency :

The agency's approach to PPC :

The agency's transparency and communication style :

Summary

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5 LinkedIn InMail Best Practices to Generate New Business Leads

1. Select the Right Sender

2. Include a Banner Ad

3. A/B Test Your Campaign

4. Keep Your Messages Short

5. Be Conversational

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Are Your Outdated SEO Tactics Costing You Traffic?

1. Thin Content

2. Page Speed

3. Broken Links and Error Pages

Four ways to create a useful 404 page are:

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LinkedIn Changed Its Algorithms — Here's How Your Posts Will Be Affected

How the New LinkedIn Algorithms Work

How the Changes Will Affect Your Posts

How to Track the Performance of Your Posts

Summary

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Sustainability of SEO Over PPC

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1. Searcher Demands and Interests Changes

2. Google Makes Hundreds of Changes Every Year

3. Links Erode

Summary

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Have We Seen the End of SEO Copywriting?

Is SEO copywriting dead?

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