Air Filter Sales Case Study
Results
- Orders increased by 525% within 3 months
- Average order size (in $) increased by over 50%.
- Number of unique visitors to the web site increased by over 100%.
- The conversion rate increased from 1.3% to over 10% within one month at between 7% and 10%.
Challenge
A reseller of industrial air filters had invested in an e-commerce website to generate additional sales of their products. Sales were poor and there was little return on the initial investment. The reseller hired Braveheart to develop the online sales channel.
Solution
The air filters market is very competitive online, and the top competitors were using a combination of organic SEO and Pay per Click (PPC) marketing to drive traffic and sales.
Braveheart Digital implemented an organic SEO strategy using a combination of creative design and the application of advanced search engine optimization techniques.
We started by conducting a technical SEO audit on the Air Filter Sales website, identifying fundamental issues that were preventing Google from properly crawling, indexing and ranking their content.
Once these foundational issues were fixed, some of the other tactics and strategies we deployed included:
- Meta Tag Refresh
- Content Audit
- Competitor Audit
- E-Commerce Product Listing Optimization
- Landing Page Optimization
- Internal linking recommendations
- On-page optimizations
If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today