Ash Street Inn Case Study
A New Hampshire Inn had invested in a web site, but the Inn owner was not seeing a direct correlation between the web site and reservation. The Inn hired Braveheart Digital to develop the online visibility of the Inn with the goal of increasing the occupancy rate of the Inn.
The hospitality market is very competitive online, with travel portals and major chains occupying the majority of the organic and paid listings.
The Inn does not have an online reservation system, so visitors to the web site would need to call or email the Inn to make a reservation.
We started by conducting a technical SEO audit on the Ash Street Inn website, identifying fundamental issues that were preventing Google from properly crawling, indexing and ranking their content.
Once these foundational issues were fixed, some of the other tactics and strategies we deployed included: