Ash Street Inn Case Study

Ash Street Inn Case Study

Ash Street Inn Case Study

Campaign Results

  • Number of unique visitors to the web site increased by over 78%.
  • We increased search engine referrals from 0 to 315 a month. 

Challenge

A New Hampshire Inn had invested in a web site, but the Inn owner was not seeing a direct correlation between the web site and reservation. The Inn hired Braveheart Digital to develop the online visibility of the Inn with the goal of increasing the occupancy rate of the Inn.

The hospitality market is very competitive online, with travel portals and major chains occupying the majority of the organic and paid listings.

The Inn does not have an online reservation system, so visitors to the web site would need to call or email the Inn to make a reservation.

Solution

Braveheart Digital researched, developed and implemented a plan to increase the occupancy rate using a combination of creative design, advanced organic search engine optimization techniques and paid marketing.

We started by conducting a technical SEO audit on the Ash Street Inn website, identifying fundamental issues that were preventing Google from properly crawling, indexing and ranking their content.

Once these foundational issues were fixed, some of the other tactics and strategies we deployed included:

  • Meta Tag Refresh
  • Content Audit
  • Competitor Audit
  • Landing Page Optimization
  • Internal linking recommendations
  • On-page optimizations
The website is definitely driving business to us. All the hotels in our town are complaining about too many empty rooms, but our Inn is having a great year."
D.J.
Innkeeper
If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today