Facebook Ad Audit
A Facebook ad audit is a thorough evaluation of your current Facebook marketing efforts. We will provide you with:
- How you stack up against competitors in your industry
- Best practice checks for your account
- Best (and worst!) performing ads in your account
- Where you're wasting spend
- Audiences you should be targeting
Why Get A Facebook Ads Audit?
Facebook’s ad platform gives you a wealth of information on your potential customers and dozens of ways to reach them. It’s a great place to introduce your business to prospects you’d never have found otherwise, and sell to the ones who already love your brand.
But with its growing number of targeting options and ad types, and an ever-changing interface, Facebook ads can be frustrating. It’s easy to waste your advertising spend, chalk it up as a failed experiment, and walk away.
We don’t want to see you miss out on an opportunity to grow your business. That’s why we created the Facebook Ads Audit.
The Facebook Ads Audit analyzes your Facebook Business account, using a combination of best practices and recent performance data to identify existing inefficiencies and surface new opportunities.
Use your report’s insights to find out where you stand, then optimize your Facebook account and earn more sales and leads through Facebook Advertising.
What Our Facebook Ads Audit Looks At
The Facebook Ads Audit is designed to help advertisers better understand their Facebook performance. From ad sets to audience creation, conversion tracking to bid optimization, our audit provides a baseline for both current account health and future optimization.
Points of analysis include:
- Account activity – How often are you making changes in your Facebook ads account?
- Performance by audience – How much do your Key Performance Indicators differ based on who you’re advertising to?
- Ad performance – What are your best and worst performing ads, and how do they stack up to your competition?
- Wasted spend – Are your Facebook ads being over-served to the wrong people? Are you paying too much per click?
- Best practices – Do your campaigns, ad sets, and ads adhere to the industry standards established by Facebook? Are you making the most of your Facebook budget?
You’ll see a score in each of these five areas, with each section’s score contributing to a single, overall report score that summarizes the health of your Facebook account.
Throughout the report, we also provide competitors’ average performance data based on advertisers in your industry with similar budgets. This will help you see how your Facebook campaigns stack up against other advertisers targeting similar prospects.
It’s a fast and easy way to audit your Facebook ads account and find any mistakes you could be making. Simply contact us to get your Facebook Ads account audit started!
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