Google Ads Audit

Google Ads Audit

Our Google audit will provide you with a detailed review of your Google Ads (formerly known as AdWords) performance, by focusing on:

  • Wasted Spend
  • Quality Scores
  • Click-Through Rates
  • Long-Tail Keywords
  • Impression Shares
  • Mobile Ad Performance
  • PPC Best Practices

Why Get A Google Ads Audit?

Do you have a sneaking suspicion that your Google Ads (AdWords) campaigns could be doing better?

Any and all of these are great reasons to use the Google Ads audit to see how your PPC metrics stack up against best practices.

  • Need to justify greater investment in PPC to your management?
  • Just curious if all your hard work in PPC has paid off?
  • Want to show off to your coworkers what a PPC rock star you are?

Any and all of these are great reasons to use the Google Ads audit to see how your PPC metrics stack up against best practices.

What Our Google Ads Audit Looks At

The Google Ads Audit is designed to help advertisers better understand their Google Ads performance. From ad spend data, Quality Score, ranking, to impression share, our audit provides a baseline for both current account health and future optimization.

Points of analysis include:

Wasted Ad Spend

Are you making proper use of negative keywords? Or are you wasting hundreds, even thousands of dollars per month on irrelevant keywords that never convert?

Quality Score

Are your campaigns Google-approved? High Quality Scores have a major impact on your ROI, improving your rankings and lowering your costs.

Impression Share

How often do your ads appear as a result of relevant search queries? Increased impression share can improve exposure and multiply your lead generation results.

Click-Through Rate (CTR)

CTR is a measure of how targeted your ads are. If your CTR is low, you may be losing ground to competing advertisers.

Account Activity

To maintain performance, you need to spend active time in your account. How often are you checking under the hood?

Long-Tail Keyword Optimization

Are you utilizing longer, more targeted keywords in your campaigns? If not, you’re missing opportunities to grab high-intent, low-cost traffic.

Ad Text Optimization

Are you writing enough text ads to get strong performance in terms of impressions, clicks, CTR and ad ranking?

Mobile Advertising

With mobile traffic growing at 200% each year, it’s crucial to stay on top of mobile PPC best practices like call extensions, sitelinks, and mobile-optimized text ads.

PPC Best Practices

Are you adhering to the proven best practices that PPC experts follow to ensure optimal Google Ads (AdWords) performance?

It’s a fast and easy way to audit your Google ads account and find any mistakes you could be making. Simply contact us to get your Google Ads account audit started!

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