Biography Case Study
Biography.com is the web site for the television show “Biography” seen on the A&E Television Network. It has one of the largest databases of biographies, with over 25,000 personalities and over 2,500 videos available for searchers.
The challenge that Biography.com faced was that they were not visible on Google for the most searched biographies as competitors like Britannica and Wikipedia were outranking them.
Braveheart Digital implemented an organic SEO strategy using a combination of creative design and the application of advanced search engine optimization techniques.
We started by conducting a technical SEO audit on the Biography website, identifying fundamental issues that were preventing Google from properly crawling, indexing and ranking their content.
In researching how users searched for Biographies it became clear that the format of the pages were limiting how well they performed in the SERPS (Search Result Pages).
We worked with the Biography web design team to update the templates that their website was built on to better match what the consumer was searching.Once these foundational issues were fixed, some of the other tactics and strategies we deployed included: