Benchmark Senior Living Case Study

Benchmark Senior Living Case Study

Benchmark Senior Living Case Study

Challenge

Benchmark Senior Living provides independent living, assisted living, memory care, skilled nursing, and respite care across the Northeast.

Client Goals: 

  • Increase overall website traffic from organic search.
  • Increase the number of qualified leads from organic search.
  • Increase % of organic traffic coming from non-branded search queries. 

Solution

First we had to establish where Benchmark stood compared to their competitors and leaders within their market. To do that we completed:
  • Google Analytics Audit 
  • Website Technical Audit
  • Local Communities Audit 
  • Competitive Analysis

Google Analytics Audit

We performed an audit of Benchmark Senior Living’s Google Analytics to make sure that all data privacy requirements were being followed. We used the data to identify areas that were  impacting Benchmark Senior Living from a conversion perspective and provided specific constructive recommendations.

Website Technical Audit

We identified issues that were preventing Google from crawling, indexing and ranking the content on the website. All issues were identified and corrected. 

Competitive Analysis

Braveheart Digital Marketing analyzed the competitive landscape for  Benchmark Senior Living and provided insights into how they could grab online market share and become the preferred destination for users looking for independent living across the Northeast.

Local Communities Audit 

We identified opportunities for Benchmark to drive more local searches via both paid and organic channels to each of their 58 communities across the NorthEast.

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