Local SEO Ranking Factors

Local SEO Ranking Factors You Must Know

Local SEO is the process of optimizing your website and online presence so that your business shows up prominently in local search results. This can help you attract more local customers and grow your business.

What are the benefits of local SEO?

More local visibility: When your business shows up prominently in local search results, more people will see it. This can lead to more website traffic, phone calls, and foot traffic.
More leads and sales: Local SEO can help you generate more leads and sales. When people see your business in local search results, they are more likely to contact you or visit your store.
Increased brand awareness: Local SEO can help you increase brand awareness in your local community. When people see your business in local search results, they are more likely to remember your name and consider you when they need your products or services.

Why Is SEO So Important?

There are many factors that Google considers when ranking businesses in local search results. Some of the most important factors include:

Google My Business (GBP): Your GBP listing is one of the most important factors for local SEO. Make sure your GBP listing is complete and accurate, and that you respond to reviews regularly.
Location: Google considers the distance between a user's location and your business when ranking local results. Make sure your GBP listing includes your accurate address and phone number.
Keywords: Use relevant keywords throughout your website and GBP listing. This will help people find your business when they search for those keywords.
Reviews: Positive reviews can help your business rank higher in local search results. Encourage your customers to leave reviews on your GBP listing.
Backlinks: Backlinks from other websites can help improve your website's authority and ranking in local search results.

There are a number of things you can do that can negatively impact your local SEO rankings. Some of the most common negative factors include:

Inaccurate or incomplete GBP listing: If your GBP listing is inaccurate or incomplete, it can hurt your ranking in local search results.
Incorrect or inconsistent NAP information: Your NAP information (name, address, and phone number) should be consistent across all online directories and listings. If it's not, it can hurt your ranking in local search results.
Negative reviews: Negative reviews can hurt your ranking in local search results. Respond to negative reviews promptly and professionally to mitigate the damage.
Spam listings: If you have duplicate or spam listings, it can hurt your ranking in local search results. Make sure you only have one GBP listing and that it's accurate and complete.

Local SEO is an important part of any online marketing strategy. If you need help attracting more local customers via SEO, contact Braveheart Digital Marketing. We’re a SEO agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!