Strategic SEO and PPC Overhaul Amplifies Ipswitch's Digital Impact:
Ipswitch, a global SaaS provider, engaged Braveheart Digital Marketing CMO David Wilson, to enhance their digital marketing strategy. The goal was to align their marketing efforts with aggressive sales objectives and build a robust brand presence
Challenge
With a diverse client base across continents and a multilingual website presence, Ipswitch needed to streamline their marketing to boost sales while also fostering brand recognition.
Solution
Facing competition with larger budgets, our approach was to optimize Ipswitch’s marketing spend. We began with a technical SEO audit, addressing issues that hindered proper search engine indexing. Our focus then turned to content—improving blog traffic and positioning Ipswitch as a thought leader. We refined their PPC strategy by analyzing lead generation efficacy and reallocating budget from underperforming keywords.
Implemented Tactics:
SEO: Meta tag updates, content and competitor audits, 301 redirects, on-page optimizations, and internal linking strategies.
PPC: Ad refresh, keyword optimization, landing page enhancements, expansion across paid platforms, and retargeting initiatives
Results
Our comprehensive strategy led to a 232% increase in keyword rankings, over 50% reduction in cost per lead, and substantial pipeline and revenue growth—$1.3 million in pipeline and $600,000 in closed deals over six months.
This case exemplifies Braveheart Digital Marketing’s capacity to deliver strategic SEO and PPC solutions that drive significant business results.
If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading Digital Marketing Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today.