SEO Provides The Best ROI Of Any Inbound Marketing Channel
SEO on average is 12% of a typical marketing budget, but generates 14% of leads. PPC, on the other hand, is generating only 6% of leads, despite having 8% of the marketing budget. If you are spending more of your marketing budget on PPC than SEO then your lead generation program is likely upside down.
It’s not just the number of leads generated from SEO that makes it such an important inbound tactic it is the QUALITY of those leads.
In the same study, Hubspot asked marketers for the average percentage of leads converted to sales by marketing channel. SEO leads inbound marketing conversion rates, netting 15% above the average conversion rates.
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