Microsoft’s profile details the company’s goal (to empower other people and organizations with technology), how that goal is currently achieved (through collaborative ideas), and what the company provides to potential employees (an outlet to answer curiosity, passion, and ambition with quality tools, a resourceful community, and flexibility).
If you can provide detailed answers about your company to potential clients, then those clients will know exactly what your company does and how it can help them achieve their personal and professional goals.