State of Marketing: Social Media Marketing Strategy

State of Marketing: Social Media Marketing Strategy


Social Media is the #1 channel used in marketing in 2021. Social media use overall is at an all time high. In November of 2020, the Baby Shark Dance video (you know the song — do do doo doo do do … sorry in advance for getting that stuck in your head) became the most viewed video on YouTube with over 7 billion views.

8 in 10 companies are investing in social media marketing in 2021 according to the Hubspot State of Marketing 2021 Report.

Over the past year, companies have had to rethink their entire strategy — many hired chief customer officers to support the customer experience. Marketing and leadership teams turned the mic over to their customers, listening to how prospects and clients feel about their interactions with the brand.

In 2021, the primary tactic for social media marketing is social listening. By establishing a direct relationship with your social media audience, you’ll learn exactly how to support, engage with, and convert them into loyal brand advocates.
Social Media Marketing Tactics
Social Media Platforms

Braveheart Social Media Process

Successful social media marketing has matured from simply getting “likes” to acquiring new customers and increasing sales from existing ones. Four out of five marketers today view social media networks as critical distribution channels for their content.

We develop strategies that put your content on the platforms that your customers use. 

If you are looking to grow your following on social media and turn those followers into customers, contact us about our social media marketing services.

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