Instagram Tactics: Most Brands On Instagram Post Less Than Once Per Day
Some interesting data from the Social Media Benchmark Report about how often brands are publishing content across social networks.
While brands publish the most often on Facebook (0.97 posts per day) compared to Instagram (0.7 posts per day), and Twitter (.86 posts per day).
It is Instagram however, where brands are seeing the most engagement at they are seeing the most engagement at 1.60%.
Higher Ed dramatically outperformed other industries on Instagram again, while brands in other industries saw a slight drop: last year’s median engagement rate was 1.73%.
What is Working On Instagram?
More isn’t necessarily better on Instagram (or anywhere else, really): with the exception of Sports. Teams, the industries with the highest per-post engagement rates post less often.
It's All About The Pictures
Sports Teams are seeing great engagement on Instagram, and are taking more advantage of highengaging carousels than many other industries this year.
Eight Steps To Creating The Best Instagram Post In 2022
- Leverage the power of carousels
- Choose the right Instagram filters
- Pictures perform best across all industries
- Set limits to your caption length
- Include emojis in your posts
- Capitalize on the power of hashtags.
- Capitalize on the power of hashtags.
- Use analytics to get inspired from old posts
How To Create An Effective Instagram Strategy
- Start with a compelling Instagram profile.
- Craft An Attractive Bio
- Link To Your Site.
- Make your business easy to find by tagging your location
- Build an aesthetic pleasing Instagram feed
- Respect your brand identity.
- Focus on your target audience.
- Stay consistent
Instagram Ads
While the majority of ad impressions on Instagram are from feed posts, 42% are from Stories. Reel ads also offer an opportunity for increased reach and engagement.
Instagram Vocabulary
Instagram Takeaways
Some takeaways from the the Social Media Benchmark Report that you can use to grow your social media presence on Instagram.
- More is not always better. A general statement is that posting less frequently on Instagram will engagement with followers.
- Instagram is the most visual of the social media platforms, so it is not a surprise that pictures far outperform any other type of post. This hold true across all industries.
- Hashtags are still important in the discovery phase for Instagram so companies need a strategy around what are the best hashtags to use and own.
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