5 LinkedIn InMail Best Practices to Generate New Business Leads

LinkedIn InMail is a powerful tool that can help you generate new business prospects. However, with so many users vying for attention, it can be tough to stand out and make meaningful connections. So if you’re tired of sending InMails that go unanswered, try implementing these best practices.

LinkedIn InMails have an open rate of 20%, which is much higher than the open rate for email marketing campaigns.

1. Select the Right Sender

The sender of your InMail can have a big impact on the recipient’s decision to open and read it. Choose a sender who is a leading executive or subject matter expert in your company to increase your chances of catching the eye of your target audience.

Personalize your message by addressing the recipient by name and mentioning something you know about them.

Use a clear and concise subject line that accurately reflects the content of your message.

2. Include a Banner Ad

Adding a banner to your LinkedIn InMails is a great way to customize your conversation and reinforce the CTA in your message. You can use the banner to include your company logo, website address, or a call to action. A study by LinkedIn found that InMails with banners had a 20% higher open rate than InMails without banners.

3. A/B Test Your Campaign

Experimenting with different variables such as subject lines and pictures can help you refine your approach over time and increase your chances of success. For example, you could A/B test different subject lines to see which one gets the highest open rate.

A/B testing is a proven way to improve the performance of your InMail campaigns. One study found that A/B testing can increase your click-through rate by up to 30%.

4. Keep Your Messages Short

People are busy, so they don’t have time to read long, rambling InMails. Be crystal clear about what you’re offering or asking for to make it easy for your recipients to understand the next steps and take action.

Shorter InMails are more likely to be read and responded to. A study by HubSpot found that InMails that were 100 words or less had a 50% higher open rate than InMails that were 200 words or more.

5. Be Conversational

Use natural language and ask questions to build rapport that can lead to a more meaningful and long-lasting relationship. Instead of sending a one-way pitch, try starting a conversation by asking the recipient a question about their work or industry.

Conversational InMails are more likely to build rapport and lead to new business opportunities. A study by LinkedIn found that InMails that were conversational had a 30% higher response rate than InMails that were not conversational.

Remember, when crafting your LinkedIn InMails, it’s crucial to put yourself in the shoes of your recipients. No one likes to receive a message that feels automated or impersonal, so take the time to personalize your approach. Not only will this increase your response rates, but it will also help you build stronger relationships with your network.

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