Five Ways To Promote Your Business During Small Business Saturday
1. Get the word out there about Small Business Saturday
Some ways that you can get the word out to your customers about Small Business Saturday is through your social media accounts, newsletters, email list, Google Business page or in-store signs.
2. Offer special deals and discounts exclusively for Small Business Saturday
Like Black Friday, Cyber Monday and Small Business Saturday, consumers expect to see special deals and discounts on these days. That does not mean that you have to discount everything in your store. Just enough to make consumers feel happy that they are getting a deal.
One way to do that is to get new consumers to sign up for a loyalty program at purchase, providing you with an opportunity to engage with them throughout the year.
3. Create a festive atmosphere in your store
You can also offer special holiday promotions and discounts to encourage shopper loyalty. By taking these steps, you’ll be able to tap into the holiday spirit and create a shopping experience that your customers will remember long after the season is over.
4. Make it convenient for customers to shop with you
5. Say thank you
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