Navigating Social Media Trends in 2024: Key Trends and Strategic Approaches for Success
1. ROI-Focused Strategies
The platforms that drive the most ROI confidence aren’t necessarily the most widely used, and vice versa. Take WhatsApp, for example. Only 14% of organizations have a presence on the instant messaging app, but almost two-thirds of them feel strongly that it benefits their business. So there aren’t too many who use it, but those who do, feel they get a lot out of it.
Conversely, the majority of brands are on Twitter/X, but only 30% think it drives value— which is a 23% decrease from last year and might explain the platform’s 7% drop in brand use.
So we have some speculations about Twitter/X, but why are brands shifting their strategies away from Pinterest (down 11%) and WhatsApp (down an eye-popping 18%)? They didn’t tell us—and these numbers don’t dovetail neatly with overall ROI confidence for these platforms. What we do know is that whatever their reasons, organiza- tions are more willing than ever to say buh-bye to platforms and strategies that aren’t meeting their definition of ROI. They’re finally prioritizing their own platform-by-platform ROI scores and making business decisions accordingly.
2. Generative AI's Growing Influence
3. Strategic Platform Focus
In 2024, strategic organizations will push back against unjustified expectations to do everything on every platform. They’ll unlock their top-performing channels based on ROI, and focus their attention on those—and only those. If they’re really confident (and brave), they might even abandon one or two altogether.
This will give social marketers more time with the platforms that make the cut—time to understand their audiences, experiment with content to see what resonates, stay on top of trends and algorithms, and get up to speed with all the features. Because mastering a few key platforms is surely better than being so-so at many.
4.Entertainment as a Key Engagement Strategy
In 2024, brands that publish entertaining content on social will succeed in winning eyeballs, engagement, and (eventually) market share away from brands that keep on publishing the same old stuff.
You don’t need to overthink it: 56% of consumers think that brands should be more relatable on social, according to our Social Trends 2024 Consumer Survey.
Recent Posts
The Power of Online Reviews for Small Businesses
The Power of Online Reviews for Small Businesses As a small business owner, you may be wondering why online reviews are so important. Online reviews
Five Most Important SEO Metrics
The Five Most Important SEO Metrics I recently came across the HubSpot State of Marketing report which showed how companies measure the success of their
The Three Traffic Sources For Startups
The Three Traffic Sources For Startups I was recently re-reading Randall Stross’s book, The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for
SEO: The Key to Sustainable Business Growth
SEO: The Key to Sustainable Business Growth Search Engine OptimizationIn today’s digital landscape, businesses can no longer afford to underestimate the power of search engine
Vermont Web Design
Springfield802.com Partners with Braveheart Digital Marketing to Enhance Online Presence Springfield802.com, the premier digital platform for Springfield, Vermont, today announced a partnership with Braveheart Digital
AI In Digital Marketing
Mastering AI in Digital Marketing Today, the digital world changes fast, thanks to new tech. In this landscape, Artificial Intelligence (AI) is a big deal,