What You Don’t Know Can Hurt You
This month has been the month of audits as almost every project I have worked on this month seems to involve some sort of audit (content audits, page audits, landing page audits, etc.).
My auditing procedure begins with gathering the data I need—analytics, keywords, conversion rates, etc. Additionally, I ask clients for four pieces of information on their target audience:
- Who is the target audience?
- What is the challenge they are trying to solve?
- What are their pain points concerning their goal?
- How do we help target users achieve their goal and overcome these challenges?List Item
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