Want More Live Conversions From Your Google Ads?
Years ago I was talking with a client about a new campaign we were launching. I asked him how he would measure success. He pointed to the telephone and said “that will ring more often!”
Fast forward to today, business owners still want their marketing efforts to make the phone ring. Nearly half of all marketers say that driving phone calls from paid search ads is their top priority. Today Google Ads allows us to build “connect to call” features right into your ads. These ads are perfect to make it easier for potential customers to reach you. Would you like to get started? Let’s Start Strong together! Start Strong is our new Economic Recovery program to maximize and optimize your marketing efforts.
What is Google Connect To Call?
Google’s Connect To Call feature (also called Google Ads Call Tracking) allows you to track the number of prospective customers called your business after seeing or clicking one of your paid ads. Paid ads include Google search ads, Google call only ads and Google My Business listings.
Why implement Google Ads Call Tracking in your ads?
Did you know that 43% of all search-related conversions happen over the phone? And that 65% of businesses find their most valuable customers are calling them because they are ready to do business?
People actively searching for your products and services are doing their research. When they are ready to buy, they are ready to talk. You can make it easier to start the conversation using Google Ads Call Tracking features.
What are the benefits of Google Ads Call Tracking?
In addition to providing you with a reliable, accurate and quantifiable way to track the effectiveness of offline conversions and phone conversations, Call Tracking also gives you actionable insights and comprehensive reporting on the true return of PPC investment – leads.
Google Ads Call Tracking allows us to:
Types of phone call conversions you can track
There are three types of phone call conversions you can track via Google Ads:
What’s possible for your business if the phones ring more often now? Would you like to get started? Let’s Start Strong together! Start Strong is our new Economic Recovery program to maximize and optimize your marketing efforts. Let’s have a conversation!
Not sure if you are ready to advertise yet? Then check out our post on 4 Reasons Why You Should Be Advertising Right Now.
SEO v PPC: Which Is The Best Driver Of Website Traffic? When it comes to driving traffic to your website, there are really only two
How Many Social Media Platforms Should You Focus On? One of the challenges that a lot of B2B companies struggle with is what how should