Twitter is out of favor with advertisers and the media since Elon Musk took the company private, but I continue to find it is the best social media channel for the sports accounts we manage.
Tweeting 10-20 times while a game is being played is common, and one of the lessons we have learnt over the last five years is that you need to find a social platform that matches your actions. For us, Twitter allows for a continuous interaction with fans and followers throughout the day, especially on days when a game is being played. This level of engagement is essential for building a strong connection with our audience.
So, while Twitter may be out of favor with some, it remains an essential tool in our social media arsenal.