Twitter is out of favor with investors and Wall Street but I continue to find it is the best social media channel for the sports websites we manage. Unlike Facebook, Twitter allows us to have a continuous interaction with fans and followers throughout the day, especially on days when a game is being played.
Tweeting 10-20 times while a game is being played is common, and one of the lessons we have learnt over the last five years is that you need to find a social platform that matches your actions.
Posting that many times over a 4 hour period on Facebook would probably get us banned, but on Twitter that is viewed as normal, Making it the perfect social platform to reach sports fans.
We are not the only ones who think this. The 2019 Social Media Benchmark report from Rival IQ shows that sports teams are posting more on Twitter than any other platform.