The Single Most Important Inbound Marketing Metric

In addition to enabling us to calculate revenue per visitor, knowing our KPI’s allowed us to test our partner channels to see where we monetized the traffic. Through analytics we could tell how much traffic we sent to partner sites and the number of sales and revenue we made from those partners. We were able to track the revenue in order to compare different traffic sources (organic, social, referral) to determine which channel proved the most profitable. We quickly realized that having a partner with the highest commission rate was not as important as a partner with a high conversion rate. With KPI’s on our side, we tested, planned, and executed a strategy that enabled us to sell over $2 million worth of sports tickets worldwide in one year. Do you know your KPI’s? Do you know the value of a visitor to your website? Ready to find out?