Are You Failing To Reach 83 Percent Of Your Target Audience?
Earlier this week I came across this great infographic from Andrea Stenberg at the Baby Boomer Entrepreneur on how to repurpose your content. Her tag line is “Create it once, use many times”.
What struck me about the infographic was the number of different ways that content can be delivered to your target audience.
Andrea identified six ways to take a blog post and repurpose the content into different formats. They are:
● Original blog post – Written
● Use image)s) from blog and post to Pinterest or Instragram – Image
● Create powerpoint presentation and upload to Slideshare – Presentation
● Turn slideshare into video and share on YouTube – Video
● Take audio of video and turn into podcast – Audio
● Turn presentation into Infographic – Image
The vast majority of marketers only take the first step, which is creating the blog post. But the takeaway from the list is that if the written version is the only version you produce, you will miss out on reaching 83% of your target audience.
Recent Posts
Social Media Marketing Strategy
State of Marketing: Social Media Marketing Strategy The 2024 State of Marketing is out and marketers are increasingly targeting buyers who grew up online. As
The Power of Online Reviews for Small Businesses
The Power of Online Reviews for Small Businesses As a small business owner, you may be wondering why online reviews are so important. Online reviews
Five Most Important SEO Metrics
The Five Most Important SEO Metrics I recently came across the HubSpot State of Marketing report which showed how companies measure the success of their
The Three Traffic Sources For Startups
The Three Traffic Sources For Startups I was recently re-reading Randall Stross’s book, The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for
SEO: The Key to Sustainable Business Growth
SEO: The Key to Sustainable Business Growth Search Engine OptimizationIn today’s digital landscape, businesses can no longer afford to underestimate the power of search engine
Vermont Web Design
Springfield802.com Partners with Braveheart Digital Marketing to Enhance Online Presence Springfield802.com, the premier digital platform for Springfield, Vermont, today announced a partnership with Braveheart Digital