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AI For Ideation
When we talk to prospective clients, one of the first questions we get asked is how an AI Digital Marketing Agency uses Artificial Intelligence (AI).
This is the first in the series of how we integrate AI into everything we do as an agency. Today, I will share how we use AI for ideation in content creation.
We use AI across everything we do that is content-related. It helps find popular topics to write about, suggest ideas, and ensure the content is easy to read and understand. AI process of creating content faster and more efficiently. We can produce more content for clients, faster, than we ever could before.
Specific AI Use Cases For Content Creation
AI For Ideation
We feel that using AI for ideation provides several key benefits. It enhances efficiency by allowing us to analyze vast amounts of data to generate new ideas more quickly.
Because AI can customize ideas to fit specific audiences or needs, AI can offer diverse perspectives by drawing from various sources and trends. This can inspire creativity by suggesting novel angles or approaches that we might not have considered, thus enriching the creative process.
Example of content ideation prompt for a home security company
Prompt: You’re the chief editor of my newsletter. We create thought-provoking articles that are less than 1000 words on home security for our subscribers.
Please create a visual mind map for all the articles I could write on topics that educate homeowners on the importance of security measures.
Please include the article title. The article title is incredibly important as it determines if someone opens the article, makes it punchy, and uses lessons from David Ogilvy to craft them.
Response from Claude:
Home Security Education
│
├─ Smart Home Technology
│ ├─ “Your Home’s IQ: Why Smart Security is a Genius Move”
│ ├─ “Alexa, Keep Me Safe: The Rise of AI in Home Protection”
│ └─ “Digital Doormen: How Smart Locks Revolutionize Home Access”
│
├─ Budget-Friendly Solutions
│ ├─ “Fortress on a Shoestring: 10 Cheap Tricks Burglars Hate”
│ ├─ “The $100 Security Makeover That Could Save You Thousands”
│ └─ “DIY or Die Trying: Home Security Hacks for the Handy Homeowner”
│
├─ Psychological Deterrents
│ ├─ “Mind Games: The Psychology of Keeping Burglars at Bay”
│ ├─ “The Illusion of Occupancy: Fool Thieves While You’re Away”
│ └─ “Neighborhood Watch 2.0: Community-Powered Security in the Digital Age”
│
├─ Seasonal Security
│ ├─ “Summer Lockdown: Securing Your Home When Everyone’s Outside”
│ ├─ “Holiday Humbug: Protecting Your Home from Festive Felons”
│ └─ “Winterproof Your Worries: Cold-Weather Home Security Essentials”
│
├─ Family Safety
│ ├─ “Stranger Danger in the Digital Age: Keeping Kids Safe at Home”
│ ├─ “Senior Security: Tailoring Home Protection for the Elder Years”
│ └─ “Panic Rooms to Peace of Mind: Creating Safe Spaces in Your Home”
│
├─ Environmental Threats
│ ├─ “Beyond Burglars: Securing Your Home Against Mother Nature’s Fury”
│ ├─ “Fire and Water: The Hidden Threats to Your Home’s Security”
│ └─ “Breathe Easy: Protecting Your Home from Invisible Dangers”
│
├─ Tech-Free Security
│ ├─ “Old School, New Tricks: Traditional Security Methods That Still Work”
│ ├─ “The Human Touch: Why Technology Can’t Replace Common Sense in Home Security”
│ └─ “Locks, Stocks, and Peepholes: Mechanical Marvels of Home Protection”
│
└─ Legal Aspects
├─ “Defend Your Defenses: The Legal Side of Home Security”
├─ “Caught on Camera: Privacy Laws Every Security-Conscious Homeowner Should Know”
└─ “Armed and Legal: Navigating Self-Defense Laws for Homeowners”
Now we have 24 ideas on home security to discuss and see what ones align with the client’s messaging and services. .
Additional Questions Prompt
One of the most used prompts we use is to identify any potential content gaps in our blog post or web page. For example, let’s say you are in the Air Filtration space and you are targeting Facility managers who are interested in HEPA air filters.
You can give ChatGPT your website and ask ChatGPT: What are the top three questions that a facilities manager have after visiting this page?
Answer: After visiting the HEPA air filters page on Grainger, a facilities manager might have these top three questions:
1.Compatibility: “Are these HEPA air filters compatible with our existing HVAC systems and models?”
2. Efficiency and Performance: “What is the MERV rating and filtration efficiency of these filters, and how well do they remove airborne particles and contaminants?”
3. Maintenance and Replacement: “How often should these filters be replaced, and what are the maintenance requirements to ensure optimal performance?”
As a content marketer, now I know what additional content to add to the page. Not only will this help with conversions, but it will also help with SEO.
At Braveheart Digital Marketing, our integration of AI into the content creation process significantly enhances both efficiency and creativity, enabling us to deliver high-quality, strategically aligned content for our clients. By leveraging AI, we streamline ideation, optimize content for SEO, and address audience pain points more effectively.
As a leading AI digital marketing agency, we are committed to pushing the boundaries of what’s possible in digital marketing, ensuring our clients always stay ahead of the curve. As we continue to refine our use of AI, our focus remains on driving exceptional results and setting new standards in the industry.
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