CMO’s Unhappy With Content Marketing Efforts
With seventy percent of B2B marketers creating more content than they did last year, you would think that their bosses would be happy with their content marketing results.
But more is not always better and that appears to be the case according to a recent survey by the Chief Marketing Officer (CMO) Council and NetLine Corporation. The survey found that 90 percent of CMOs said they have a content strategy, but only 2 percent consider their existing approach to demand generation highly effective
The challenge for many CMOs, and marketers in general, is producing content that translates into business results. How can they do that? By following these three strategies.
Only 12 percent of marketers believe they have a content marketing strategy and amplification to target the right audiences with relevant and persuasive content. They are also not using multiple distribution and syndication channels for maximum reach, impact and return.
Seventy five percent of marketers measure the success of their content marketing efforts by the number of downloads or registrations they get.
But often those goals are not met due to:
As Robert Alvin, CEO and Founder of NetLine Corporation put it:
Are you happy with your content marketing strategy? Are you getting the syndication and distribution you need in order move the needle on traffic, leads and sales? If the answer is no, then connect with us about our content marketing offerings.
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