With seventy percent of B2B marketers creating more content than they did last year, you would think that their bosses would be happy with their content marketing results.
But more is not always better and that appears to be the case according to a recent survey by the Chief Marketing Officer (CMO) Council and NetLine Corporation. The survey found that 90 percent of CMOs said they have a content strategy, but only 2 percent consider their existing approach to demand generation highly effective
The challenge for many CMOs, and marketers in general, is producing content that translates into business results. How can they do that? By following these three strategies.