Five Tactics To Improve Your Email Marketing Campaigns
1. Make sure your emails are mobile friendly
With this in mind, as email marketers, you cannot rest on your laurels when it comes to mobile optimization of your email marketing campaigns because the majority of emails are now opened on a mobile device.
2. Segment Your List
Your list is one of your most valuable assets, as it contains everything your contacts have told you about themselves since day one. Between behavioral and demographic information gained in your CRM, you’ve got your finger on the pulse of each contact’s engagement with your business. Use the data to segment your list and send tailored content to each group.
According to data from MailChimp, email marketing lists which are segmented see:
- Opens: 14.31% higher than non-segmented campaigns
- Unique Opens: 10.64% higher than non-segmented campaigns
- Clicks: 100.95% higher than non-segmented campaigns
- Bounces: 4.65% lower than non-segmented campaigns
Here are a few types of segmented emails you might send to your list:
- Send an email about a sale at your brick-and-mortar store to locals only
- Send your top customers VIP sale offers and customer appreciation messages.
- Send cart abandoners and other hot leads special incentives to start shopping with you.
3. Have email come from a real person
This is such an overlooked, but easy to fix tactic. For your next email marketing campaign have your email come from a member of your marketing or customer service teams, or even your CEO – and let people know how to respond, so their reply won’t get bounced or ignored.
4. Make your subject line compelling and to the point.
Subject lines can make or break an email marketing campaign. They have to be compelling enough to persuade contacts to open the emails, but friendly enough to not turn them off. First and foremost, keep them short; lines with fewer than 50 characters have higher open rates, and anything over 50 runs the risk of being truncated.
5. Optimize Your Thank You Page
This might be the most overlooked part of any email marketing campaign. The thank-you page that you see after you have signed up. Here are four ways that you can begin to cultivate a more personal relationship with your subscribers:
- Tell them how excited you are that they’ve joined your list and that you’re grateful they took the time to sign up.
- Give them a preview of the awesome content they’ll be receiving from you and the frequency with which they’ll receive it.
- Include social sharing buttons.
- Ask them to whitelist your sender address.
Email marketing can be on of the most powerful tools that a business has. How are you using email to drive customer loyalty and revenue?
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