We see more and more marketers use groups and communities to distribute their content. The data shows that 26% of marketers (versus 22% last year) use their organization’s branded online community to distribute content.If you do not have a branded online community the most popular groups for B2B marketers are LinkedIn groups and Facebook groups.
LinkedIn groups are a place for LinkedIn users to gather around a specific topic, interest, or industry. LinkedIn Groups are a great way to build relationships and grow your business and provide a space for like-minded individuals to connect with each other, share ideas, collaborate on projects, and more.
Facebook Groups on the other hand tend to be more of a private forum where members are invited into the group. These private groups provides a place where businesses can share information and promote their brand. They’re an incredibly useful tool for businesses to get feedback from their customers and grow their audiences.