The Content Marketing Institute estimates that 83% of all marketers are utilizing some sort of content marketing strategy.
With so many brands producing blogs, videos, and whitepapers every day, companies can no longer rely on just developing compelling content to get their message out, which is why so many marketers are turning to content amplification—a strategy that focuses on increasing brand visibility across multiple channels.
One of the best ways for you to amplify your content is through paid social content amplification. With the average life of a Tweet on Twitter being four minutes, and the average Facebook update being seen by less than 5% of your fans, paid social amplification is a necessity.