LinkedIn: the Number One Network for B2B Marketers

In the last couple of years, LinkedIn has transformed from merely a professional networking and job-seeking site to the number one channel for content distribution and amplification in the B2B market according to data recently released by Microsoft.

Some key metrics that Microsoft released about LinkedIn:

LinkedIn Helps You Grow Your Business.

Using LinkedIn to share and amplify content is part of every B2B marketers playbook.

It’s really difficult to be successful on LinkedIn without putting dollars behind your content. That is why 80% of B2B businesses sponsor or boost their content and 96% of marketers using the platform to distribute content.

Importance Of Keeping Your Page Updated

Most companies focus on putting out thought leadership content on LinkedIn. While that is really important, it is really interesting to see this data from LinkedIn.

Brands that post weekly to their LinkedIn page grow 7x faster than companies that post infrequently.

Advertising On LinkedIn Increases Perception

If you have ever thought that adverting on LinkedIn was expensive or not worth it, this should change your mind. Brands that advertised on LinkedIn saw a 10 to 15 percent rise in short-term sales performance. That is a huge bump!

Brands were perceived to be “more professional” (92%), "more intelligent" (74%), “higher quality” (59%), and “more respectable” (59%) when their ad was seen on the LinkedIn platform. (Nielsen study)
LinkedIn Ads were more effective at driving Brand Lift than other top platforms for both B2B and B2C brands. (Nielsen study)
In technology, LinkedIn generated 2-5x higher Return On Ad Spend than other social media platforms (Analytic Partners Study)
In financial services, LinkedIn generated 7x more incremental customer sign-ups than display media (Analytic Partners Study)
In education, LinkedIn was 2-4x as effective as other display media (Analytic Partners Study)

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

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David is a data driven B2B marketer with 20+ years of experience helping companies build brand awareness and sales. I have been interviewed multiple times for Marketing Champions, have written for NH Magazine and have recently appeared on the podcasts Intuizi Data Drive In and the Performance Delivered podcast. He is an expert in SEO, PPC, Social Media and analytics. Google says that the typical ROAS for a PPC campaign is 2. Since 2019, my team hs averaged more than 10X.