The 8 Biggest SEO Mistakes Your Business is Making
Search Engine Optimization. Three words that can make a big difference in the online visibility of your business. But SEO is a complex field, and it can be tough to know where to start – or where you’re going wrong. If your website isn’t receiving the traffic you want, chances are you’re making one (or more) of these 8 common SEO mistakes.
SEO Mistake #1: Not Doing Your Keyword Research
The first step to any good SEO strategy is keyword research. You need to know what terms and phrases potential customers are using to search for businesses like yours – and then you need to make sure your website is optimized for those terms. There are a number of different tools you can use to do keyword research, but a good place to start is with Google’s AdWords Keyword Planner.
SEO Mistake #2:Targeting The Wrong Keywords
SEO Mistake #3:Not Utilizing Keywords Effectively
SEO Mistake #4:Not Optimizing Page Titles and Meta Descriptions
SEO Mistake #5:Ignoring On-Page SEO Factors
SEO Mistake #6:Not Creating Enough Content
SEO Mistake #7:Failing To Monitor Progress
SEO Mistake #8:Not Optimizing Your Website For Mobile
Most businesses understand that Search Engine Optimization is important but don’t have a firm grasp on how it works or what they need to do in order to ensure their website is properly optimized for search engines like Google. As a result, they end up making common mistakes that can have a negative impact on their ranking and visibility online.
By avoiding these eight common mistakes you can set your business up for success when it comes time to launch an SEO campaign . Doing so will help you earn better rankings in search engine results pages , which will ultimately lead to higher levels of traffic and increased conversions.
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