Sustainability of SEO Over PPC
We call this trend CPC inflation which is the gradual increase of average cost-per-click over time when other variables appear to be the same. It means having to spend more per-click just to maintain your average position or impression share.
That is why the sustainability of SEO makes it the most cost-effective driver of website traffic in the long run because it delivers (1) high-quality traffic with intent to buy and (2) an increase in ROI over time. No digital marketing channel generates long-term traffic, leads, and sales with a better ROI than SEO.
On average, SEO is 12% of a typical marketing budget but generates 14% of leads.
Despite having 8% of the marketing budget, PPC generates only 6% of leads. If you are spending more of your marketing budget on PPC than SEO, then your lead generation program is costing you traffic and revenue.
It’s not just the number of leads generated from SEO that makes it such an important inbound tactic it is the quality of those leads.
When asked for the average percentage of leads converted to sales by marketing channels, marketers sighted SEO as the most effective marketing channel.
Recent Posts
The Three Traffic Sources For Startups
The Three Traffic Sources For Startups I was recently re-reading Randall Stross’s book, The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for
Local SEO Ranking Factors
Local SEO Ranking Factors You Must Know Local SEO is the process of optimizing your website and online presence so that your business shows up
Social Media Marketing Strategy
State of Marketing: Social Media Marketing Strategy The 2024 State of Marketing is out and marketers are increasingly targeting buyers who grew up online. As
The Power of Online Reviews for Small Businesses
The Power of Online Reviews for Small Businesses As a small business owner, you may be wondering why online reviews are so important. Online reviews
Five Most Important SEO Metrics
The Five Most Important SEO Metrics I recently came across the HubSpot State of Marketing report which showed how companies measure the success of their
SEO: The Key to Sustainable Business Growth
SEO: The Key to Sustainable Business Growth Search Engine OptimizationIn today’s digital landscape, businesses can no longer afford to underestimate the power of search engine