Social Media as Distribution Channels For B2B
Most popular content distribution channels
Most effective content distribution channels
Most effective paid channels
The top B2B distribution channel
So it makes sense that 72% say they increased their use of LinkedIn over the last 12 months, while only 32% boosted their YouTube presence, 31% increased Instagram use, 22% grew their Facebook presence, and 10% increased X and TikTok use.
Which platforms are marketers giving up? Did you guess X? You’re right – 32% of marketers say they decreased their X use last year. Twenty percent decreased their use of Facebook, with 10% decreasing on Instagram, 9% pulling back on YouTube, and only 2% decreasing their use of LinkedIn.
It is clear that ROI is a huge focus of marketing departments in 2024. Which is why we have seen more emphasis put on LinkedIn (72% increased their use in 2023) versus other more B2B channels like Instagram (31%), Facebook (225) and X (10%).
FAQs about distributing B2B content on social media
How do B2B marketers measure the effectiveness of each social media channel for content distribution?
What specific strategies do successful B2B marketers use to engage their audience on LinkedIn?
Are there any emerging social media platforms that B2B marketers should watch, given the rapid changes in social media trends?
If you need help developing content or distributing content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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