I was reading the 2020 Content Marketing Trends Report and it reinforced my belief that social media is an increasingly important distribution channel for B2B marketers.
When asked what social media platform they use to distribute content on, 96% say that LinkedIn is their primary distribution channel followed by Twitter, Facebook, and YouTube. Interestingly, for all the buzz about Medium (6%), Periscope (6%), and SnapChat (5%), these channels are still heavily underutilized by B2B marketers.