6 Common Content Marketing Mistakes (And How to Avoid Them)
Content marketing can be a game-changer for businesses. By producing and distributing engaging, valuable content, businesses can reach new audiences, build trust and credibility, and drive leads and sales. However, content marketing is not without its challenges. In fact, many businesses make common mistakes that prevent them from achieving success with their content marketing efforts. Here are 6 of the most common content marketing mistakes and how to avoid them.
Content Marketing Mistakes #1: Not Defining Your Target Audience
A 2021 DemandGen study revealed 62% of those making B2B purchase decisions said they relied more on practical content like case studies and visual content, such as webinars, to guide their buying decisions and citing a higher emphasis on the trustworthiness of the source.
DemandGen Tweet
Content Marketing Mistakes #2: Not Having a Strategy
A B2B Content Marketing Study conducted by CMI found 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy whatsoever.
CMI Tweet
Content Marketing Mistakes #3:Failing to Align Your Content with Your Business Goals
79% of companies use content marketing to generate quality leads.
CMI Tweet
Content Marketing Mistakes #4: Not Incorporating SEO
56% of marketers who leverage blogging say it’s an effective tactic, and 10% say it generates the greatest ROI (return on investment).
Hubspot blog research Tweet
Content Marketing Mistakes #5: Not Promoting Your Content
80% of B2B marketers who use paid distribution use paid social media advertising
Content Marketing Mistakes #6: Not Measuring Results
Over 60% of marketers measure the success of their content marketing strategy through sales.
Hubspot State of Marketing Report, 2021 Tweet
Recent Posts
The Power of Online Reviews for Small Businesses
The Power of Online Reviews for Small Businesses As a small business owner, you may be wondering why online reviews are so important. Online reviews
Five Most Important SEO Metrics
The Five Most Important SEO Metrics I recently came across the HubSpot State of Marketing report which showed how companies measure the success of their
The Three Traffic Sources For Startups
The Three Traffic Sources For Startups I was recently re-reading Randall Stross’s book, The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for
SEO: The Key to Sustainable Business Growth
SEO: The Key to Sustainable Business Growth Search Engine OptimizationIn today’s digital landscape, businesses can no longer afford to underestimate the power of search engine
Vermont Web Design
Springfield802.com Partners with Braveheart Digital Marketing to Enhance Online Presence Springfield802.com, the premier digital platform for Springfield, Vermont, today announced a partnership with Braveheart Digital
AI In Digital Marketing
Mastering AI in Digital Marketing Today, the digital world changes fast, thanks to new tech. In this landscape, Artificial Intelligence (AI) is a big deal,