Digital Marketing - Braveheart Digital Marketing

B2B lead generation channels

Top B2B Lead Generation Channels in 2025 | Data-Backed Guide to Higher ROI

Back in 2018 a single survey claimed that “Search beats every other channel for lead generation.” A lot has changed since then; privacy rules, AI search overviews, the explosion of video, and (let’s be honest) buyer behavior. Below is the fresh evidence B2B marketers need to make budget calls today.

Organic Search (SEO)

SEO retains its position as the largest single driver of B2B revenue. Recent analysis shows that organic search contributes 44.6 percent of all B2B revenue, roughly double the share of the next-closest channel. Because so many buyers begin their research on Google, ranking for high-intent queries is still the surest way to capture demand that’s already in market.

Email Marketing

While search brings prospects to your front door, email is often the channel that persuades them to step inside. The latest Litmus data places the average email ROI at $42 for every dollar invested, an efficiency figure no other channel matches on a pure cost-return basis. List quality, segmentation, and crisp, value-driven copy remain the levers that separate top performers from batch-and-blast senders.

Social Media

HubSpot’s 2024 State of Marketing report found that 63 percent of marketers call social their highest-ROI channel, with another 43 percent naming email. Within social, YouTube now edges out every other network for financial return, while Facebook and Instagram follow closely behind. LinkedIn continues to dominate for lead quality: 40 percent of B2B marketers say it is their most effective source of high-quality leads, and 89 percent rely on it for lead generation.

Events and Webinars

Face-to-face experiences have roared back. A Content Marketing Institute study reports that in-person events and webinars are the two distribution methods B2B marketers call most effective, at 52 percent and 51 percent respectively. Separate research among U.S. and U.K. event marketers found that 78 percent consider events the single most effective marketing channel for their company. These findings underline how strongly buyers still value live demonstrations, peer interaction, and unscripted access to subject-matter experts.

Paid Search

percent of B2B marketers said SEM/PPC produced the best results of any paid tactic. Tight match-type control, robust negative-keyword lists, and refined audience layering are critical as rising CPCs test profitability.

What This Means for Your 2025 Plan

The numbers paint a clear picture: organic search is still the largest revenue engine, email delivers the cleanest ROI, social drives both reach and engagement, events accelerate trust, and paid search converts latent intent into pipeline. Instead of betting everything on one channel—as the 2018 post implied—successful B2B teams now integrate these disciplines. They attract informed prospects through search-optimized content, stay top-of-mind with segmented nurture streams, turn social feeds into conversation hubs, deepen credibility through live experiences, and close the loop with precisely targeted ads.

In short, the best lead-generation strategy for 2025 is not channel supremacy but channel choreography.

AI Agents Have Arrived: Is Your Website Ready?

In the rapidly evolving world of digital marketing, a seismic shift is upon us. For months, there have been whispers about AI agents redefining how information is consumed and shared. That time has come—AI agents are here, and they are already reshaping the digital landscape.

The Personal Experiment That Opened My Eyes

To understand the potential of AI agents, I set up a ChatGPT-powered agent to deliver daily summaries of the latest social media news. This morning, I received an email filled with curated stories tailored precisely to my interests. But here’s the kicker: the entire process was automated.

The AI agent independently scanned the web, assessed the relevance of content, and delivered a digest that felt as though it had been handpicked by an expert. It wasn’t. No human editor was involved—it was entirely AI-driven. This experience underscores the transformative nature of these tools, not as a novelty but as a harbinger of a new marketing reality.

What Are AI Agents?

AI agents are autonomous programs designed to gather, process, and curate information based on user preferences. Think of them as digital assistants, but far more advanced—capable of learning, adapting, and tirelessly working to deliver the most relevant insights. These agents are quickly becoming the intermediaries between content creators and audiences.

Why Marketers Should Care

The rise of AI agents introduces a critical challenge for marketers: your content is no longer vying solely for human attention. Instead, it must also capture the interest of AI algorithms. If your content doesn’t meet the standards of these digital gatekeepers, it risks being filtered out, leaving your audience to consume competitor content that the AI deems more relevant.

This dual audience—humans and AI—requires a fundamental shift in how we approach content creation and optimization.

How to Make Your Content AI-Friendly

To thrive in this new reality, marketers must align their strategies to cater to both human and AI audiences. Here are the key steps:

1. Focus on Quality: AI agents prioritize authoritative, well-written, and relevant content. Invest in creating comprehensive, high-value materials that thoroughly answer user questions and demonstrate expertise.

2. Optimize for Search Engines: Search engine optimization (SEO) is no longer just for human users. AI agents rely on algorithms to evaluate content. Proper keyword usage, metadata, and structured data are crucial for visibility.

3. Structure Your Content Clearly: AI agents excel at processing structured information. Use headings, bullet points, and clear layouts to make your content easy to parse and understand.

4. Stay Relevant and Timely: AI agents prioritize fresh and up-to-date content. Ensure your content reflects the latest trends and insights to maintain its relevance.

5. Incorporate Machine-Readable Formats: Leverage formats like FAQs, schemas, and rich snippets to enhance machine readability. These elements help your content stand out to AI agents.

The Future Is Now

AI agents are not a passing trend. They represent a permanent evolution in how information is consumed and distributed. As these tools become more mainstream, the competition for visibility will intensify. Success will favor those who adapt, creating content that resonates with human audiences while meeting the technical criteria of AI systems.

The question is no longer if AI will transform marketing, but whether your website is prepared for this new reality. Does your content engage your audience? Does it align with the priorities of AI algorithms?

Braveheart Digital Marketing: Your Partner in AI-Ready Strategies

At Braveheart Digital Marketing, we specialize in helping businesses navigate the complexities of this new era. With expertise in SEO, content strategy, and digital optimization, we ensure your content not only speaks to your audience but also earns the attention of AI agents shaping their experience.

Now is the time to act. The digital marketing landscape has changed, and the websites that succeed will be those that are ready to compete in this AI-driven world. Don’t let your content get left behind—make sure it’s not only seen but celebrated by both humans and machines.

Braveheart Digital Marketing Named Best New Hampshire Agency

We are incredibly proud to share some exciting news: Braveheart Digital Marketing has been recognized as the Best Agency in New Hampshire by Clutch.co for 2025! This prestigious honor places us at the top in not just one category, but an impressive four:

🏆 Best PPC Agency

This recognition is not only a testament to the hard work and creativity of our team but also a reflection of the trust and collaboration we’ve built with our clients. As a full-service digital marketing agency, these awards highlight our commitment to excellence in driving real results and fostering meaningful partnerships.

What This Recognition Means to Us

At Braveheart Digital Marketing, we have always believed in delivering more than just marketing services. We see ourselves as partners in growth, helping businesses of all sizes achieve their goals through innovative and customized digital marketing strategies. Being named the best in four key categories underscores our dedication to being a one-stop solution for comprehensive digital marketing needs.

Here’s a closer look at what these awards mean:

Best Overall New Hampshire Agency

This award speaks to our holistic approach to digital marketing. From SEO to social media, from paid advertising to content creation, we work to ensure that every aspect of a client’s digital strategy works in harmony to drive measurable results.

Best New Hampshire SEO Agency

In today’s competitive online landscape, ranking on the first page of Google isn’t optional—it’s essential. Our expertise in SEO has helped countless clients increase organic traffic, boost visibility, and outperform their competitors. This award celebrates our data-driven methods, innovative strategies, and commitment to staying ahead of SEO trends.

Best New Hampshire Social Media Agency

Social media is more than just likes and shares—it’s about building authentic connections with your audience. Our team has helped brands grow their social media presence, engage with their communities, and drive tangible business results through creative and strategic campaigns. This award recognizes our ability to turn social media into a powerful tool for brand growth.

Best New Hampshire PPC Agency

Pay-per-click advertising is all about delivering ROI-driven campaigns that maximize budgets and conversions. Whether it’s Google Ads, social media advertising, or display campaigns, we’ve consistently delivered results that exceed expectations. This award highlights our ability to create targeted, impactful campaigns that drive revenue.

The Key to Our Success: Collaboration and Passion

Receiving these awards is an honor, but we know it wouldn’t be possible without the trust of our clients and the dedication of our team. Every project we take on is a collaboration, where we combine our expertise in digital marketing with our clients’ unique visions and goals. Together, we create strategies that are not only innovative but also deeply personalized.

We’re also incredibly proud of our team, whose passion and creativity are the backbone of our success. From strategists to designers, analysts to content creators, each team member plays a vital role in ensuring our clients’ success. These awards are a reflection of their hard work, ingenuity, and commitment to excellence.

A Thank You to Our Clients and Team

To our clients, thank you for trusting us with your brand and your goals. Your partnership fuels our passion and inspires us to push boundaries.

To our team, thank you for bringing your A-game every day. These awards belong to you as much as they do to Braveheart Digital Marketing.

What’s Next for Braveheart Digital Marketing?

While these awards are a moment to celebrate, we’re not stopping here. We’re committed to continuing to raise the bar in digital marketing, leveraging new technologies, and exploring innovative strategies to help our clients succeed in an ever-changing digital landscape.

In 2025 and beyond, we’ll continue to focus on delivering measurable results, fostering meaningful client relationships, and staying ahead of industry trends. Whether it’s adopting AI-driven marketing tools, refining our SEO strategies, or crafting more engaging social media campaigns, we’re excited to continue growing alongside our clients.

Join Us on the Journey

If you’re ready to take your business to the next level with a trusted, award-winning digital marketing partner, we’d love to hear from you. Whether you need help with SEO, social media, PPC, or an integrated strategy, Braveheart Digital Marketing is here to help.

Let’s make 2025 a year of growth, innovation, and success—together.

How Is Advertising Different From Marketing?

How Is Advertising Different From Marketing?

Recently, I had a thought-provoking conversation with a business owner who shared that many entrepreneurs in his industry often don’t distinguish between advertising and marketing. This isn’t a new challenge; even two decades ago, Bloomberg Businessweek published an article titled Marketing vs. Advertising, exploring this same question.

Today, as the lines between marketing and advertising blur even further with digital platforms, understanding their differences is more critical than ever—especially for small business owners striving to make the most of limited budgets.

What’s the Difference Between Marketing and Advertising?

There are countless definitions of marketing and advertising, and many of them overlap. But one of the clearest comes from Kathleen Micken, assistant professor of marketing at Roger Williams University:

“Marketing might be defined as everything an organization does to facilitate an exchange between itself and its customers/clients. Advertising is just one of many marketing activities.”

Kathleen Micken

Assistant Professor of Marketing for the Gabelli School of Business at Roger Williams University,

Steven R. Jolly, owner of SRJ Marketing Communications, a marketing and design firm in Dallas adds,

“Marketing is the sum total of all impressions and advertising is part of the impressions that must be managed. And, of course, advertising has a hard dollar cost associated.”

Breaking It Down: Marketing vs Advertising

Here’s an easy way to remember the difference:

Advertising is a single component of marketing. It’s a tactic—a method of delivering a brand’s message in a passive way to a broad audience. Think TV commercials, print ads, or digital display ads. The goal? Raising awareness.

Marketing is the bigger picture. It involves identifying specific audiences, tailoring messages, and using strategic activities to achieve a result, such as lead generation or sales.

For example, advertising might involve placing a billboard about your landscaping services on a busy highway. Marketing, however, could involve creating an email campaign targeting homeowners, offering a free landscaping consultation, and tracking conversions.

Why Small Business Owners Must Understand the Difference

For many small business owners, advertising feels like the easiest way to “get the word out.” You pay for an ad in a local paper, a spot on a podcast, or a billboard—and you assume that’s a marketing plan. But it’s not.

Advertising alone rarely drives the first three stages of a successful marketing funnel:

In fact, studies show that 84% of people expect brands to create personalized content that addresses their pain points (Edelman Trust Barometer). Traditional advertising often misses this mark. Marketing, on the other hand, leverages strategies like content creation, email campaigns, and social media to engage audiences more meaningfully.

The ROI of Marketing vs. Advertising

The numbers speak for themselves. Email marketing, for instance, delivers an average return on investment (ROI) of $36 for every $1 spent (Litmus, 2023). Compare this with traditional advertising, where ROI can be harder to track and often less predictable. Consider these scenarios:

Advertising Example: You spend $500 on a print ad in a local magazine. While you may increase brand visibility, you may not know how many new customers came from it.

Marketing Example: You invest $500 in a targeted social media campaign offering a 10% discount to new customers. Using tracking tools, you can see exactly how many leads and conversions your campaign generated.

Making Marketing Work for You

Instead of pouring your budget into general advertising, consider marketing strategies that yield measurable results. Here are a few examples tailored for small businesses:

1. Email Marketing Campaigns: Send a targeted email to past customers offering a loyalty discount.

2. Webinars or Workshops: Host a free session solving a common problem your audience faces—like “How to Plan a Spring Garden” for a landscaping company.

3. Social Media Ads: Use platforms like Facebook or Instagram to target specific demographics with offers or promotions.

Why This Matters Now More Than Ever

In a digital-first world, consumer behaviors have shifted. 62% of consumers expect brands to anticipate their needs (Salesforce, 2023). That’s why small business owners need to focus on marketing efforts that are customer-centric, measurable, and designed to build lasting relationships—not just fleeting brand awareness.

Take the Next Step in Your Marketing Journey

Is your current marketing strategy generating the leads and sales you want? If the answer is no, it’s time to rethink your approach. Stop wasting money on advertising that doesn’t deliver measurable results.

We’re here to help. Let’s turn your marketing plan into a lead-generating powerhouse.

Unlocking the Power of Buyer Personas

This month, audits have taken center stage—whether evaluating content performance, assessing landing pages, or refining digital strategies. One recurring insight from these projects is that many businesses lack a deep understanding of their audience. This gap can be a silent growth killer.

The Importance of Starting with an Audit

Every successful audit is rooted in comprehensive data collection. Metrics such as site analytics, keyword performance, and conversion rates lay the groundwork. However, data only tells part of the story. To transform raw numbers into actionable strategies, it’s essential to understand the human element behind the clicks. That’s why I always ask my clients these four key questions:

An All-Too-Common Oversight

It’s surprising how often businesses struggle to answer these questions. Without them, content strategies become general rather than tailored. The result? Content that lists features and benefits but lacks the persuasive touch that connects with the reader. While informative, it misses the mark in engagement and conversion.

Why Investing in Buyer Personas Pays Off

Developing comprehensive buyer personas requires time, but the ROI is undeniable. Here’s what small business owners need to know:

Boosted Engagement: Content designed with a specific audience in mind addresses their needs and speaks their language. This personalized approach encourages deeper interaction.

Higher Conversion Rates: When customers feel understood, trust builds. Trust is what drives potential customers to move from browsing to purchasing.

Better Resource Allocation: Buyer personas provide clarity, allowing you to fine-tune your marketing strategy and allocate resources where they’ll have the most impact.

How to Build Buyer Personas Without the Overwhelm

Creating detailed buyer personas doesn’t have to be daunting. Start small and refine as you go. Here’s a practical approach:

Analyze Your Current Data: Begin with what you have. Review website and customer data for patterns in demographics and behavior.

Connect Directly with Your Customers: Surveys, interviews, and feedback forms are great ways to gain firsthand insights.

Leverage Internal Expertise: Your sales and customer service teams interact with clients daily. Their observations can reveal valuable trends and common customer concerns.

Develop Detailed Profiles: Create comprehensive profiles that highlight demographics, main challenges, goals, and key decision-making factors.

A Case in Point

Imagine a small business specializing in eco-friendly office supplies. If they don’t know their audience well, their marketing might only highlight the sustainability of their products. However, if they learn their core buyers are budget-conscious business owners who also value sustainability, their messaging can shift. Content can then emphasize how eco-friendly products can reduce long-term costs while aligning with corporate responsibility goals.

The Cost of Not Knowing Your Audience

Skipping the step of building buyer personas is like launching a campaign blindfolded. Yes, your content may reach people, but will it resonate? Will it convert? Without this foundational understanding, the answer is often no.

Do you have your buyer personas in place? If not, now is the time to start. The investment you make in understanding your audience can be the catalyst for growth that sets your business apart from the competition.

Contact us today to build detailed buyer personas and elevate your content strategy to drive engagement, trust, and growth.

How To Storytell In A Boring Industry

Crafting compelling content in industries that are often seen as mundane can be a daunting challenge for business leaders. Recently, I worked with a client who was concerned that his industry lacked the excitement needed for an engaging content strategy.

The solution? Effective storytelling. Every industry, regardless of how it is perceived, has stories to share and problems to solve. Here, we examine how companies in traditionally “boring” industries have succeeded in making their content engaging, relatable, and impactful.

Intuit QuickBooks – Accounting Software

The accounting software industry may seem uninspiring at first glance, but QuickBooks has changed that narrative. Their “Small Business, Big Dreams” campaign focuses on real-life entrepreneurs, showcasing their journeys, challenges, and triumphs. By creating relatable and human-centered stories, QuickBooks underscores its role as a partner in growth, resulting in higher user engagement and retention.

Results: This campaign contributed to a significant increase in positive brand sentiment and engagement metrics, underscoring the value of positioning content around customer stories rather than product features alone.

John Deere – Agricultural Equipment

John Deere’s content strategy goes beyond machinery, using storytelling to engage a broader audience. Through The Furrow magazine, which has evolved into a robust online platform, John Deere highlights stories about sustainable farming, technological innovations, and real farmers’ experiences. This approach not only informs but fosters loyalty by addressing the interests and values of its audience.

Results: By focusing on content that educates and resonates, John Deere has reinforced its brand authority in the agricultural sector, leading to increased trust and long-term customer relationships.

Geico – Insurance

Insurance isn’t typically viewed as an exciting topic, but Geico has broken this stereotype through humorous and memorable campaigns. Their “Hump Day” commercial is a prime example of how injecting humor into relatable, everyday scenarios can create a strong emotional connection with audiences. This method makes Geico stand out in an otherwise monotonous industry.

Results: The campaign’s success was evident in both its viral reach and subsequent uptick in brand recognition, showcasing how humor can be a powerful differentiator in competitive markets.

Key Takeaways for Business Leaders:

Empathize With Your Audience: Understanding what your audience truly cares about can transform dry content into compelling stories.

Leverage Visual and Interactive Media: Videos, podcasts, and interactive social media campaigns can help breathe life into complex topics.

Tell Human Stories: People connect with people. Highlight real users, employees, or experts within your industry to make content relatable.

Final Thoughts: Storytelling can transform even the most “boring” industry content into compelling narratives that drive engagement, strengthen brand trust, and foster customer loyalty. By focusing on relatable stories, proven results, and educational value, your content strategy can deliver measurable growth and keep your brand ahead in a competitive landscape.

Have examples of outstanding content marketing in unexpected industries? Share them in the comments!

Are You Failing To Reach 83 Percent Of Your Target Audience?

In today’s fast-paced digital landscape, many small business owners find themselves stuck in a cycle of producing content that doesn’t reach its full potential. A blog post, no matter how well-crafted, is only the beginning. According to insights from Andrea Stenberg of The Baby Boomer Entrepreneur, focusing solely on written content may leave you out of reach for 83% of your potential audience. Her principle, “Create it once, use many times,” remains an essential strategy for today’s content marketing efforts.

Why Content Repurposing Matters

With limited time and resources, small business owners often struggle to maintain a consistent content output that keeps their audience engaged. Repurposing content offers a powerful solution—it extends the life of your core material and ensures it’s seen in various formats by audiences with different consumption preferences. This approach is not only efficient but also results-driven. Businesses that repurpose content can see up to a 300% increase in website traffic and better engagement rates across multiple platforms.

A Road Map To Maximize Content Reach

1. Start with High-Value Content

Begin with a blog post that provides actionable insights and solutions to your audience’s challenges.

2. Distribute on Social Media

Share your post on platforms like LinkedIn, Facebook, and Twitter. Schedule posts at optimal times for maximum visibility using tools like Buffer or Hootsuite.

3. Create Visual Graphics

Convert key takeaways into compelling visuals to share on Instagram, Pinterest, and Facebook. Canva is an effective tool for this task.

4. Highlight Key Quotes

Select impactful quotes from your blog and create simple text posts or quote graphics. Schedule these over a series of weeks to maintain a steady content stream.

5. Develop a SlideShare Presentation

Turn your blog post into an informative slide deck. Share it on SlideShare or LinkedIn to attract professionals who prefer quick, visual summaries.

6. Transform Content into a Video

Record a summary or discussion of your blog post and upload it to YouTube, TikTok, and Instagram Reels. Video content remains one of the most engaging formats online.

7. Embed Videos for Added Value

Incorporate video content back into your original blog post and share it across social channels to attract viewers who prefer multimedia.

8. Extract Audio for Podcasts

Convert the audio from your video into a podcast episode. Platforms like Spotify and Apple Podcasts can help you reach a broader, audio-focused audience.

9. Design an Infographic

Create an infographic that visually represents the main points of your blog post. These are highly shareable and resonate well on platforms like LinkedIn and Pinterest.

10. Review Results

Regularly check analytics to assess which formats perform best. Use these insights to optimize future content strategies.

The Results: Working Smarter and Gaining More

By implementing these repurposing strategies, small business owners can transform a single piece of content into a multi-channel powerhouse. Not only does this method enhance your reach, but it also engages your audience in the format they prefer. In a landscape where attention is currency, working smarter through content repurposing will keep your business visible and competitive. Analyze your results, refine your strategy, and witness the tangible growth in traffic, engagement, and conversions.

Why Do Jewelry Stores Fail at Storytelling?

There are few purchases in our life that emote more emotion than jewelry. We buy jewelry to mark significant dates in their lives – engagements, weddings, birthdays, anniversary’s, promotions, etc.

Each jewelry purchase has a backstory, which is why I am astonished to find online jewelry stores focus just on the product and not the emotional connection with the piece of jewelry.

Take Blue Nile for example. One of their featured products on their home page is a Aquamarine and Diamond Halo Loop Dangle Pendant which sells for $2,300.

These are the words that Blue Nile uses to sell this beautiful pendant:

This beautiful drop pendant showcases an exceptional pear-shaped aquamarine gemstone suspended from a delicate diamond loop halo of brilliant diamonds set in 18k white gold.

That’s it? Just 25-words. Cold and sterile is what comes to mind when I look at this page.

Its not just Blue Nile that does this. Look at Cartier one of the premier brands in the world.

There is no price on these beautiful earrings, but you can be sure they cost a pretty penny. And Cartier displays these earrings with 55 words and one picture. Not very compelling.

Compare those two examples with how Rolex positions its watches.

Notice the difference? Rolex uses lots of pictures and 439 words to evoke why you want to own this particular watch? See the difference in language here between the Blue Nile page and the Rolex page? Blue Nile uses very few words that are product specific. While Rolex talks a lot about the product, it is also using evocative language to make you feel invested in the product.

There was a great interview recently on eMarketer with Simon Sproule, Aston Martin’s global director of marketing and communications, about advertising to high-net-worth consumers.

While Aston Martin are focused on the luxury market there are learnings from their approach to storytelling that is applicable to all companies in all markets, especially Jewelry retailers.

Aston Martin’s approach to storytelling and marketing is based on this according to Sproule:

“If you’re talking about content in the sort of broader sense of the term, storytelling is the way in which we engage with the high-net-worth market on a personal basis. There’s a baseline to the brand, which is a story and a set of values that we tell consistently around the world. One of the hallmarks of the great luxury brands, of great brands in general, is the consistency of storytelling.”

Simon Sproule

Aston Martin’s global director of marketing and communications

If your jewelry store does not have a story to tell about your products then they are just selling another commodity. You have no way to differentiate your brand or your business. Creating a brand story is about building something that people care about and want to buy into.

It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.

A brand story is not just a catchy tagline that’s pasted on a billboard to attract attention for a week or two. Your story is the foundation of your brand and a strategy for future growth.

What story are you telling your customers?

Top B2B Lead Generation Channels in 2025 | Data-Backed Guide to Higher ROI

Organic Search (SEO)

Email Marketing

Social Media

Events and Webinars

Paid Search

What This Means for Your 2025 Plan

Recent Posts

AI Agents Have Arrived: Is Your Website Ready?

The Personal Experiment That Opened My Eyes

What Are AI Agents?

Why Marketers Should Care

How to Make Your Content AI-Friendly

The Future Is Now

Braveheart Digital Marketing: Your Partner in AI-Ready Strategies

Braveheart Digital Marketing Named Best New Hampshire Agency

What This Recognition Means to Us

Best Overall New Hampshire Agency

Best New Hampshire SEO Agency

Best New Hampshire Social Media Agency

Best New Hampshire PPC Agency

The Key to Our Success: Collaboration and Passion

A Thank You to Our Clients and Team

What’s Next for Braveheart Digital Marketing?

Join Us on the Journey

How Is Advertising Different From Marketing?

What’s the Difference Between Marketing and Advertising?

Breaking It Down: Marketing vs Advertising

Why Small Business Owners Must Understand the Difference

The ROI of Marketing vs. Advertising

Making Marketing Work for You

Why This Matters Now More Than Ever

Take the Next Step in Your Marketing Journey

Recent Posts

Unlocking the Power of Buyer Personas

The Importance of Starting with an Audit

An All-Too-Common Oversight

Why Investing in Buyer Personas Pays Off

How to Build Buyer Personas Without the Overwhelm

A Case in Point

The Cost of Not Knowing Your Audience

Recent Posts

How To Storytell In A Boring Industry

Intuit QuickBooks – Accounting Software

John Deere – Agricultural Equipment

Geico – Insurance

Key Takeaways for Business Leaders:

Recent Posts

Are You Failing To Reach 83 Percent Of Your Target Audience?

Why Content Repurposing Matters

A Road Map To Maximize Content Reach

1. Start with High-Value Content

2. Distribute on Social Media

3. Create Visual Graphics

4. Highlight Key Quotes

5. Develop a SlideShare Presentation

6. Transform Content into a Video

7. Embed Videos for Added Value

8. Extract Audio for Podcasts

9. Design an Infographic

10. Review Results

The Results: Working Smarter and Gaining More

Recent Posts

Why Do Jewelry Stores Fail at Storytelling?

Recent Posts

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