The Power of Online Reviews for Small Businesses
Online reviews are important for small businesses
As a small business owner, you know that word-of-mouth is powerful. Online reviews are like modern day word-of-mouth recommendations. In fact, 84% of people trust online reviews as much as personal recommendations from friends and family members. Online reviews are also important because they provide valuable insights into what your customers think about your products or services.
Did you know that 91% of customers between the age of 18-34 trust online reviews as much as a personal recommendation?
Online reviews help build trust and credibility
One of the main reasons why online reviews are so important for small businesses is because they help build trust and credibility. In today’s digital world, potential customers are looking for reasons to trust a business before they make a purchase. Online reviews can help provide that social proof that potential customers are looking for.
As you’ll know, trust is hard to gain and easy to lose following a bad experience. 94% of all purchases are made for products with an average rating of 4 stars and above?
Online reviews can improve search engine rankings
Another reason why online reviews are important for small businesses is because they can improve search engine rankings. Online reviews are considered to be a type of “local SEO” signal, which means that they can help your business rank higher in search results. When potential customers do a search for businesses like yours, you’ll have a better chance of showing up in the results if you have positive online reviews.
Online customer reviews gain more weighting (6.47%) in organic local searches. What customers say in their reviews also mattered – ‘Negative Sentiment in Google Reviews’ is a negative ranking factor.
Online reviews can help attract new customers
Online reviews can also be used as a marketing tool to help attract new customers. When potential customers see that your business has positive online reviews, they’ ll be more likely to choose your business over a competitor that doesn’t have any reviews. Online reviews can also help you reach new customers by increasing your visibility in search results.
Over 9 out of 10 consumers (93% say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success.
Online reviews can boost sales
In addition to attracting new customers, online reviews can also boost sales. Studies have shown that businesses with positive online reviews tend to see a boost in sales. In fact, one study found that a business with a 4-star rating can see a 20% increase in sales. Online reviews can also lead to more repeat customers.
Up to 84% of consumers noted that reviews were important in their purchasing decisions. Additionally, 68% develop an opinion of a product or service after viewing between one to six reviews.
Online reviews provide valuable feedback
Online reviews offer social proof
As you can see, there are many reasons why online reviews are important for small businesses. Online reviews can help build trust and credibility, improve search engine rankings, attract new customers, boost sales, provide valuable feedback, and offer social proof. If you’re not already using online reviews to your advantage, now is the time to start. Contact us below for more information.
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