SEO - Braveheart Digital Marketing

The Executive’s Checklist For Choosing An SEO Agency

The Executive's Checklist For Choosing An SEO Agency

In the digital age, businesses cannot afford to ignore search engine optimization. Yet finding the right SEO agency can be a challenge for executives, especially with countless options vying for their business. So how can you identify the agency that will drive results for your company? Here are three criteria to consider when making your choice.

1. SEO agency expertise

When selecting an SEO agency, you’ll want to consider the level of expertise they can offer your business. Do they have experience working with businesses in your industry? Do they understand the unique challenges that come with ranking for your particular keywords? The SEO agency you choose should be able to demonstrate their ability to help businesses like yours achieve success online.

At Braveheart Digital Marketing we have over 20 years of experience implementing SEO strategies for a wide range of companies. From some of the biggest names in the country like Gillette Fusion, Biography, TOMS, GE, Ipswitch, Trip Advisor, and Crest to local New England companies like Air Filter Sales, Vermont Carts, Brady Sullivan, Ash Street Inn and ADEK Computers.

2. SEO Agency Size

The size of the SEO agency you choose is also an important consideration. A large, international agency may have the resources and reach to get your website ranking in competitive global markets. But when selecting an SEO agency, you’ll want to consider the level of expertise they can offer your business. Do they have experience working with businesses in your industry? Do they understand the unique challenges that come with ranking for your particular keywords? Who will be directly working on your account?

The SEO agency you choose should be able to demonstrate their ability to help businesses like yours achieve success online. might also be less nimble and more expensive than a smaller, regional agency. On the other hand, a small SEO agency might not have the same level of resources and experience, but they could be more affordable and easier to work with. Ultimately, the size of the SEO agency you choose should be based on your needs and budget.

One issue with larger sized agencies is that the work gets handled by a recent college graduate, who has little experience. That is not the case here at Braveheart where our senior leaders are the ones who are actively in your account every day making changes and recommendations.

3. SEO Agency Location

Another factor to consider when choosing an SEO agency is location. If you’re a local business, it might make sense to choose a local SEO agency that understands the nuances of ranking in your city or town. Or if you’re looking to target a national or international market, you’ll want an SEO agency with the experience and ability

FAQs about choosing an SEO Agency

How does Braveheart Digital Marketing measure and report SEO success to its clients?

ChatGPT Measuring and reporting SEO success is a critical component of a transparent and effective partnership between an SEO agency and its clients. While the blog post doesn’t detail Braveheart Digital Marketing’s specific practices, a comprehensive approach typically involves tracking a variety of key performance indicators (KPIs) such as organic traffic, search engine rankings for targeted keywords, conversion rates from organic traffic, and overall website engagement metrics. Agencies often use sophisticated analytics tools to gather this data and provide clients with regular reports that not only highlight successes but also identify areas for improvement. These reports should be clear, contextual, and aligned with the client’s business objectives, enabling informed decision-making and strategy adjustments.

Can Braveheart Digital Marketing provide case studies or examples of SEO success with businesses similar to mine?

Regarding case studies or examples of SEO success, Braveheart Digital Marketing maintains a portfolio of case studies that demonstrate our expertise and results achieved for clients across various industries. These case studies typically outline the challenges faced by the client, the specific strategies implemented by the agency, and the outcomes in terms of increased traffic, improved rankings, and other relevant metrics. Prospective clients interested in understanding how the agency has helped businesses similar to theirs should inquire directly for such case studies, as they provide valuable insights into the agency’s ability to deliver tangible results.

hat is Braveheart Digital Marketing's approach to adapting SEO strategies in response to Google's algorithm updates?

Adapting SEO strategies in response to Google’s algorithm updates is essential for maintaining and improving search engine rankings. While the blog post does not specify Braveheart Digital Marketing’s approach to this, a proactive and informed SEO agency will continuously monitor the SEO landscape for any changes in algorithms and adjust their strategies accordingly. This involves staying up-to-date with the latest SEO news and trends, conducting ongoing website audits to identify and fix potential issues, and ensuring that content is both high-quality and aligned with the latest search engine guidelines. Effective communication with clients about the impact of these updates and the steps being taken to address them is also crucial for maintaining trust and transparency in the agency-client relationship.

Summary

Finding the right SEO partner takes research – but it’s worth the effort. Use this checklist to help cut through the noise in your search for measurable online success.

Looking for an SEO agency that can help your business improve its online visibility? Look no further than Braveheart Digital Marketing! We’re an experienced SEO agency based based just north of Boston in New Hampshire.

Maximizing Your Brand's Visibility on Google: Business Profile

In the digital era of 2024, Google remains a pivotal platform for connecting businesses with their audience. “Google it” has become more than just a phrase; it’s a key strategy in digital marketing. Braveheart Digital is here to guide you through optimizing your Google presence, ensuring that your brand not only gains visibility but also engages effectively with its target audience.

Google Business Profile: Your Gateway to Digital Visibility

Google has refined its tools, such as the Google Business Profile (formerly Google My Business), help businesses reach customers easier. Optimizing your Google Business Profile is akin to securing a prominent, full-color ad space on Google, absolutely free.

Enhancing Your Google Presence: Strategic Steps

1. Claim and Verify Your Google Profile Listing

To get started with the Google Business Profile tool, you first need to create your account. It’s very simple, and you can do so by clicking this link. You will have the option to either claim or create your business’ listing. If your business pops up when you enter your business’ name, then select it and claim it. If you search for your business but don’t find any results, then you will need to create a new listing.

Either way, the next step is verification. This is the process by which Google ensures that you are the owner of your business. For most businesses, verification is done by mail. However, in some cases, you will have the option to verify by phone, email, or search console. Check with Google about the different verification options, and see which methods you qualify for.

Be aware that verification can take up to two weeks — so don’t delay if you want all the perks of managing your business listing on Google!

2. Select the Right Business Categories

After you’ve passed Google’s verification check, you will be prompted to select categories for your business. You can choose one primary category, and up to nine secondary categories. This may seem like a straightforward task, but really take your time choosing the best categories to describe what you do! After all, as of 2020, there are 3942 categories for you to choose from.

,The primary category for your business is given top priority in Google’s algorithm. This is the main deciding factor in whether or not your business will pop up during a user search. Be as specific as possible when selecting your primary category. The more specific you are, the fewer businesses you’ll be competing against. Plus, isn’t it refreshing when you search for something specific and Google provides exactly what you need?

As another rule of thumb, try to select as few secondary categories as possible when describing your business. This may seem counterintuitive, but it actually increases the likelihood of users finding you. You see, if you only use 3 categories to describe what you do, then Google will be dividing its user-directing resources into only 3 channels. On the other hand, if Google has to re-route users to your business based on 10 different categories, then this weakens the effectiveness of its algorithm.

3. Upload High-Quality Business Images

The third step is adding images of your business. Have you ever googled a business, and the only photo result is a vague snapshot from the Google Earth street view camera? Talk about off-putting, right? You definitely don’t want that to be a client’s first impression of your business.

The images you upload should give potential customers a mini-tour of your company. This can be a physical tour, where you showcase the outside and inside of your building, or it can be more of a conceptual tour, where you try to communicate the feel and mission of your company. If you opt for the latter, then you may choose to upload photos of your staff, or photos of the products/services that your business offers. Place yourself in the shoes of your clients, and imagine what you would like to see before deciding to hire or buy from your company.

Also, don’t just upload any old photos you have on hand of your business. These images should be high-resolution, and professional quality. They should also reflect your business in its current form. If you’ve redone the interior of your office, or if you’ve made a lot of new hires, then make sure the photos show your current setup.

If you don’t feel confident taking photos yourself, then you can even hire a local photographer to do this for you. Or, you can ask a creative member of your staff to take the photos.

4. Consistent Address and Phone Number

Next, you can add your address and phone number to your Google Business Profile listing so that potential customers can easily reach you. If your address and phone number are published in multiple places on the web (like on Facebook, Instagram, and your company site), then make sure that this contact info is the same across all of these locations. After all, you want to make certain that the people who want to buy from you can actually find you.

Here’s another tip: when adding a phone number to your business, make sure it’s local. Potential customers may be confused if they think that you’re a local company, but then find an unfamiliar area code when reaching for the phone. They might assume that your business location is inaccurate, and they might even choose to do business elsewhere.

5. Build Credibility with Reviews

When you’re about to hire or buy from a business, what do you look at to make your decision? The reviews, of course! So, now that you’ve uploaded all of your business information into your Google Business Profile listing, it’s time to consider your reviews.

According to industry research, 98% of users read online reviews for local businesses. The star rating next to business names on Google Maps (which ranges from 1-5) is a cumulation of reviews.

Reviews provide valuable feedback about your business. You can reply to reviews, which can help build trust with your customers.

Customers don’t expect 100% perfect reviews, though. According to Google, a mix of positive and negative reviews is actually more trustworthy.

Responding to reviews—both good and bad—is a great way to build trust and credibility with your current and future customers.

6. Utilize the Offers Feature

If you look at your Google Business profile, you will see that you also have the option to add posts to your listing. One of these post options is “offers.” With this option, you can let Google users know about special deals and discounts that they can receive through your business. What’s more, you can program these offers with special Call-to-Action (CTA) buttons, directing Google users to your website or order page. You have the following options for CTA buttons:

Offers are a great way to grab Google users’ attention. Plus, in your GMB profile, you have the option to track users’ engagement with your offer. These valuable insights allow you to gauge the success of your offer, and to create a plan for future offers.

7. Regularly Update Your Listing with Posts

Now that you have a solid Google Business Profile listing, the work isn’t over. You need to stay on top of your business’ listing by adding frequent posts to your listing. These posts can be updates, events, offers, or new products. Each time you create a post, you have the option to add photos, videos, and CTA buttons to attract client attention, and to foster engagement. Think of this as the option to add additional advertising to your listing. What’s better than even more free exposure?

Plus, frequently posting on your Google Business Profile listing increases the likelihood that your business will appear in user search results. By having an active profile, there is more information linked to your business on the web, and therefore more material that may match your clients’ search terms.

Bear in mind that posts to your Google Business Profile listing are automatically removed after seven days. This is why you want to log into your account frequently, and add new posts to continue promoting your business!

8. Enable Messaging for Direct Customer Interaction

By setting up Google Business Profile messaging, customers can contact you directly through your Google Business Profile listing. This increases convenience for your customers, as they are far more likely to contact you if all they have to do is press a little button next to their search results. Sounds pretty good for your business, right?

Here’s how to set up messaging:

And presto — that’s it! You’ll receive a notification in the app every time a customer asks a question about your listing, and every time a customer tries to contact you through the listing.

Expanding Your Strategy Beyond Basic Listing Optimization

Integrate with Google Analytics and Google Ads: Linking your Google Business Profile with Google Analytics and Google Ads can provide valuable insights into customer behavior and ad campaign performance
Focus on Local SEO: Implement local SEO strategies like optimizing for local search queries and encouraging local reviews. This is particularly important for businesses targeting local markets.
Update Business Information Regularly: Ensure all business information, especially changes in services or operational hours, is current. This helps maintain reliability and trust with your audience.
Engage with the Q&A Feature: Actively manage the Q&A section on your Google Business Profile. Answering queries promptly can significantly influence customer decision-making.
Leverage Google Posts for Promotions and Updates: Utilize Google Posts to engage with your audience, promote offers, and keep your profile fresh and relevant.
Monitoring and Responding to Reviews: Develop a strategy for managing online reviews, focusing on building trust and credibility with both current and potential customers.
tay Updated with Google's Latest Features: Keep abreast of new features and updates from Google that could impact local search and business visibility.

Leveraging Google’s platform is crucial for increasing your business exposure and engaging with your target audience. By following these strategic steps and partnering with Braveheart, you can ensure that your brand not only adapts to the digital landscape but also thrives, staying ahead of the curve in the competitive digital marketplace.

In this ever-evolving digital world, Braveheart Digital Marketing is your expert guide in maximizing your Google presence. We offer specialized strategies that align with the latest digital trends, focusing on enhancing your visibility and engagement on Google. From optimizing your Google Business Profile to integrating with analytics and ads, Braveheart ensures that your brand stands out and connects effectively with its target audience.

Introduction to Technical SEO: A Must-Know for Every Business Owner

In today’s rapidly evolving digital marketplace, mastering Technical SEO is essential for business leaders who are aiming to enhance their company’s online presence, and for small business owners seeking to attract more local customers. This comprehensive guide breaks down Technical SEO, illustrating its crucial role in improving your website’s performance on search engines, vital for businesses of all sizes.

Understanding Technical SEO

Technical SEO involves optimizing your website’s structure and backend elements to ensure it is efficiently navigable and understandable by search engines. This process is pivotal for any website, regardless of its scale, as it directly impacts how search engines perceive and rank your site.

Key Components of Technical SEO: What You Need to Know

Page Load Speed: A fast-loading website is not just user-friendly; it’s also a key ranking factor for search engines.
Site Architecture: An intuitive site structure ensures that visitors and search engines can easily find what they’re looking for.
Security: Implementing HTTPS is vital for safe browsing. It’s a trust signal for visitors and a ranking factor for search engines. Secure websites are a hallmark of reputable businesses, an aspect crucial for both large corporations and small local enterprises.
Internal Linking: Effective internal linking helps search engines understand the relationship between different pages on your site.
Crawlability and Indexing: Ensuring your site is easily crawlable and indexable by search engines is fundamental. It’s about making your content visible and accessible to search engines, which in turn, makes it accessible to your target audience.

Technical SEO vs. On-page SEO vs. Off-page SEO

Technical SEO: Focuses on the website's technical health, emphasizing code-level optimization for improved crawlability and content indexing.
On-page SEO: Centers on optimizing individual webpages through keyword research and content efforts.
Off-page SEO: Involves external activities like link building and digital PR to boost external authority signals.

Technical SEO and Its Role in Your Overall Strategy

Technical SEO is not just an isolated part of your SEO strategy; it’s the bedrock upon which successful digital marketing is built. Without a sound technical foundation, other SEO efforts like content creation and link building might not be effective.

Initial Steps: A comprehensive technical SEO audit is the first step towards understanding the strengths and weaknesses of your website. This audit is crucial for identifying areas of improvement and setting up a roadmap for SEO success.
Continuous Monitoring: Regularly monitoring your site's technical health is crucial. Tools like Ahrefs or Lumar provide insights into your website's performance, helping you stay ahead of potential issues.

Summary: Embracing Technical SEO for Digital Success

Whether you’re at the helm of a large corporation or running a local shop, the importance of Technical SEO in 2024 cannot be overstated. By ensuring your website is technically sound, easily navigable, and understood by search engines, you set the stage for successful digital marketing endeavors. Technical SEO is not just about complying with search engine standards; it’s about setting up your business for online success, ensuring visibility, engagement, and growth in the digital world. Embrace technical SEO as your path to digital triumph in 2024.

Local SEO Ranking Factors You Must Know

Local SEO is the process of optimizing your website and online presence so that your business shows up prominently in local search results. This can help you attract more local customers and grow your business.

What are the benefits of local SEO?

More local visibility: When your business shows up prominently in local search results, more people will see it. This can lead to more website traffic, phone calls, and foot traffic.
More leads and sales: Local SEO can help you generate more leads and sales. When people see your business in local search results, they are more likely to contact you or visit your store.
Increased brand awareness: Local SEO can help you increase brand awareness in your local community. When people see your business in local search results, they are more likely to remember your name and consider you when they need your products or services.

Why Is SEO So Important?

There are many factors that Google considers when ranking businesses in local search results. Some of the most important factors include:

Google My Business (GBP): Your GBP listing is one of the most important factors for local SEO. Make sure your GBP listing is complete and accurate, and that you respond to reviews regularly.
Location: Google considers the distance between a user's location and your business when ranking local results. Make sure your GBP listing includes your accurate address and phone number.
Keywords: Use relevant keywords throughout your website and GBP listing. This will help people find your business when they search for those keywords.
Reviews: Positive reviews can help your business rank higher in local search results. Encourage your customers to leave reviews on your GBP listing.
Backlinks: Backlinks from other websites can help improve your website's authority and ranking in local search results.

There are a number of things you can do that can negatively impact your local SEO rankings. Some of the most common negative factors include:

Inaccurate or incomplete GBP listing: If your GBP listing is inaccurate or incomplete, it can hurt your ranking in local search results.
Incorrect or inconsistent NAP information: Your NAP information (name, address, and phone number) should be consistent across all online directories and listings. If it's not, it can hurt your ranking in local search results.
Negative reviews: Negative reviews can hurt your ranking in local search results. Respond to negative reviews promptly and professionally to mitigate the damage.
Spam listings: If you have duplicate or spam listings, it can hurt your ranking in local search results. Make sure you only have one GBP listing and that it's accurate and complete.

Local SEO is an important part of any online marketing strategy. If you need help attracting more local customers via SEO, contact Braveheart Digital Marketing. We’re a SEO agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

Data Driven SEO Answers The Question: Are My SEO Efforts Working?

One of the most common questions we get asked by business owners is how can they determine whether or not their current SEO efforts are really working? In the HubSpot 2021 State of Marketing report, I was surprised to see that many companies are still using keyword rankings as the main measure of SEO success. We look at SEO a little bit differently at Braveheart. We use a data driven SEO strategy to measure the impact our Search Engine Optimization efforts are having on your business as we believe that your SEO efforts should be based on generating business results and not keyword rankings.

Data Driven SEO Metrics

Leads/Revenue

The top SEO metric we measure for our clients is conversions – either an increase in leads and/or revenue.

Clients have hired Braveheart Digital Marketing since 2000 because we generate business results. Business owners we work with never ask us about search engine rankings. Instead they are focused on whether they are getting more leads or phone calls than before they hired us.

Revenue Per Visitor

Related to conversions, another metric that we follow closely is revenue per website visitor. What is the value of each website visitor from Google? Does it make more, or less, visitors to create a conversion than it did last month, last quarter and last year?

We find this to be a really useful metric for three reasons. One is that when it comes to approving SEO recommendations, implementation happens much quicker when you can show a projected $10,000+ increase in monthly revenue from a website change.

Second, is that revenue per visitor provides a holistic viewpoint of the performance of all marketing channels.

By using a data driven metric like this, we can compare the effectiveness of the different marketing campaigns that are in market and identify the best performing ones.

Third, is that our SEO efforts are focused on driving not just anybody to your website, but bringing someone to your website who is interested in your product/service. By tracking revenue per visitor we can ensure that our SEO efforts and your business goals are aligned.

Growth In Organic Traffic

The next important organic search KPI is website traffic. Are we driving more organic traffic than we were last month, last quarter, and last year? The type questions we hear from business leaders are: “What are you projecting for traffic in the upcoming month and quarter?” and “How can you grow organic traffic faster?”

Expected Traffic Per Page

The only keyword related metric we look at is expected traffic by page. Using Google Search Console Data and CTR data, we can model the expected search traffic that each page should generate based on the sum of the keywords that page is ranking for. Did the page get more or less search traffic than expected?

Our SEO team uses this data to prioritize what pages to work on with the highest priority going to the pages that are getting less traffic than expected based on their ranking.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today.

The 8 Biggest SEO Mistakes Your Business is Making

Search Engine Optimization. Three words that can make a big difference in the online visibility of your business. But SEO is a complex field, and it can be tough to know where to start – or where you’re going wrong. If your website isn’t receiving the traffic you want, chances are you’re making one (or more) of these 8 common SEO mistakes.

SEO Mistake #1: Not Doing Your Keyword Research

The first step to any good SEO strategy is keyword research. You need to know what terms and phrases potential customers are using to search for businesses like yours – and then you need to make sure your website is optimized for those terms. There are a number of different tools you can use to do keyword research, but a good place to start is with Google’s AdWords Keyword Planner.

SEO Mistake #2:Targeting The Wrong Keywords

It’s not enough just to do your keyword research – you also need to make sure you’re targeting the right keywords. That means keywords that are relevant to your business and that have a good chance of ranking highly in search results. A lot of businesses make the mistake of targeting keywords that are too broad (like “clothing” or “shoes”) or too competitive (like “online marketing”). As a result, they end up getting lost in the shuffle and never receive the organic traffic they’re hoping for.

SEO Mistake #3:Not Utilizing Keywords Effectively

One of the most common SEO mistakes is not utilizing keywords effectively. If you want your website to show up in the search results when people use those keywords, you need to include them in your content. The key is to use keywords thoughtfully and strategically throughout your content to strike the right balance between optimization and readability.

SEO Mistake #4:Not Optimizing Page Titles and Meta Descriptions

One quick and easy way to improve your website’s SEO is to make sure that all of your page titles and meta descriptions are optimized. Page titles should be 60 characters or less, while meta descriptions should be 160 characters or less—anything longer than this will get cut off in search engine results pages. Both page titles and meta descriptions should include your target keywords and give searchers a clear idea of what your page is about.

SEO Mistake #5:Ignoring On-Page SEO Factors

On-page SEO encompasses all the various factors on your website that affect your rankings in search engine results pages—including things like title tags, header tags, anchor text, and image alt text. While some on-page SEO factors carry more weight than others, ignoring any of them can hurt your rankings. That’s why it’s important to take a holistic approach to on-page optimization and make sure you’re covering all your bases.

SEO Mistake #6:Not Creating Enough Content

We have heard for years that “content is king.” And it’s true – high-quality content is an important part of any good SEO strategy. But too many businesses make the mistake of thinking that any kind of content will do. The reality is that if you want your content to rank highly in search results, it needs to be informative, well-written, and original. So don’t just churn out content for content’s sake – make sure it’s something your target audience will actually want to read (and share).

SEO Mistake #7:Failing To Monitor Progress

One of the common SEO mistakes we see businesses make when embarking on an SEO campaign is failing to monitor their progress along the way. It’s important to regularly check in on your website’s performance in order to identify any issues early on so you can correct them before they cause too much damage. Fortunately, there are a number of great tools—like Google Analytics and analytics for small business —that can help you track your progress and keep an eye on key metrics like website traffic and conversion rates.

SEO Mistake #8:Not Optimizing Your Website For Mobile

In today’s world, more people than ever are using their mobile devices to access the internet. In fact, recent data shows that over 60% of all internet traffic now comes from mobile devices. That means if your website isn’t optimized for mobile, you’re missing out on a huge chunk of potential traffic – and customers. Make sure your website looks good and functions well on mobile devices by doing things like using a responsive design and keeping your content concise and easy-to-read.

Most businesses understand that Search Engine Optimization is important but don’t have a firm grasp on how it works or what they need to do in order to ensure their website is properly optimized for search engines like Google. As a result, they end up making common mistakes that can have a negative impact on their ranking and visibility online.

By avoiding these eight common mistakes you can set your business up for success when it comes time to launch an SEO campaign . Doing so will help you earn better rankings in search engine results pages , which will ultimately lead to higher levels of traffic and increased conversions.

How SEO Can Help You Grow Your Business Exponentially

As a business owner, you likely already know that SEO is a crucial tool for helping your business grow. However, you may not realize just how powerful SEO can be in terms of growing your business exponentially.

By understanding how SEO can help you reach your target market and maximize your exposure, you can use it to take your business to the next level.

Keep reading to learn more about how SEO can help you grow your business exponentially.

Why SEO Is A Crucial Tool For Business Owners

SEO is a crucial tool for business owners for several reasons. First, SEO can help to increase brand awareness and reach new customers. When customers search for keywords related to your business, you have the opportunity to appear at the top of the search engine results page. This puts your business in front of more potential customers and helps to build trust and credibility.

After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day

Google

Second, SEO can help you to save money on advertising. By ranking highly for relevant keywords, you can get organic traffic to your website without having to pay for expensive ads. Finally, SEO can help you to improve your website so that it is more user-friendly and effective. A well-optimized website will load quickly, be easy to navigate, and provide a great user experience. This can help you to convert more visitors into customers. Investing in SEO is a smart move for any business owner who wants to improve their online presence and reach new customers.

SEO can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising.

Terakeet

Finally, SEO can help you to improve your website so that it is more user-friendly and effective. A well-optimized website will load quickly, be easy to navigate, and provide a great user experience. This can help you to convert more visitors into customers. Investing in SEO is a smart move for any business owner who wants to improve their online presence and reach new customers.

70% of marketers see SEO as more effective than PPC

Databox

How SEO Can Help You Reach Your Target Market

In order to reach your target market, it is essential to invest in SEO. SEO, or search engine optimization, is the process of improving the visibility of a website in search engine results pages. This is achieved through optimizing website content, structure, and code, as well as developing links with other websites. By making your website more visible, you are more likely to attract visitors who are interested in your products or services. In addition, SEO can help to build trust and credibility with potential customers.

After searching on a smartphone for something nearby, 76% of people end up visiting the business within one day

Google

By appearing higher in search results, you are more likely to be seen as a reputable source of information. As a result, investing in SEO can be a highly effective way to reach your target market.

53% of U.S. consumers say they research products using a search engine before deciding whether or not to buy

Google

The Benefits Of SEO For Businesses

There are many benefits of SEO for businesses. SEO can help businesses to reach a wider audience, as well as improve brand awareness and visibility. SEO can also help businesses to improve their website’s user experience, which can lead to increased conversion rates.

Additionally, SEO can help businesses to save money on paid advertising, as well as generate leads organically. Ultimately, SEO is a long-term strategy that can help businesses to achieve their marketing goals and grow their business.

75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them achieve their marketing goals

Hubspot State of Inbound

How To Use SEO To Grow Your Business Exponentially

As the world of business becomes increasingly competitive, it’s more important than ever to ensure that your company is visible to potential customers. One way to do this is by investing in SEO. Did you know for example that:

Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%

Hubspot

By updating and refreshing existing content, you not only get the benefit of getting more miles out of old articles, but you can reenergize how those oldies but goodies rank.But how important is it for your website to rank highly on Google in order to be seen by your target audience? It’s critical because:

The first 5 organic results in the SERPs account for 67.6% of all clicks while the No. 1 results generate a typical click-through rate of 39.6%.

Zero Limit Web Firstpage

Getting on to the first page of Google is critical to your SEO success because 0.78% of Google searchers click through on the second page of search results (Source: Backlinko)

0.78% of Google searchers click through on the second page of search results

Banklinko

It may seem obvious that the click rate would drop on the second page of Google’s search results, but the drop is dramatic. Less than 1% of Google searchers will venture to the second page to find what they are looking for.

That is why SEO is an essential tool for any business looking to succeed in the modern marketplace. With SEO, you can take your business to the next level and ensure that you are visible to the people who matter most.

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO agency that can help you to improve your website and reach new customers. Contact us today to learn more about how we can help you grow your business exponentially.

The Top 8 Benefits of SEO Experience for Your Business

Many years ago I was listening to Eric Ward, long-term linking strategist, dissect a Google ranking and a website’s backlink profile.

Eric was asked about the top ranking for the search “Archery Clubs.” Out of 1.6 million results, the number one listing was The Olympic Arrow. Eric notes that this website was not optimized from an SEO perspective, and a viewer asks him why this site is ranked so highly.

That’s a good question, and to answer it, Eric pulls up a third party link reporting tool to check the backlink profile of The Olympic Arrow. Surprisingly, the site only has six backlinks that are all from directories.

This is where Eric’s experience in SEO makes a significant difference in this investigation. Since all three backlink checkers show similar data, someone less experienced may have concluded that a site with just seven-ten directory links could rank on the first page of Google for the term “Archery Clubs.”

But Eric is not an amateur. He knows from experience that it takes more than six directory backlinks to rank for a keyword with 1.6M competing results on Google. His next step? Eric looks for mentions of the domain in Google, using the advanced search query “theolympicarrow-site:www.theolympicarrow.com.”

This search reveals documents and websites that mention “The Olympic Arrow” without necessarily linking back to it and includes places where third-party tools don’t look.

The search shows that The Olympic Arrow has a Youtube channel, Facebook page, Pinterest page and is referenced by local news stations and a PDF on the United States Olympic Committee website.

Further examination demonstrates why Google ranks this site as highly as it does. It has a broad based social media presence, positive comments from authoritative local media outlets, and links from .org’s including the United States Olympic Committee website.

To replace this site from the top of the Google rankings would require a competitor with a stronger backlink profile. And that is why you cannot disregard experience when it comes to SEO. Experience means that you can look at the data from tools and put that data in perspective, instead of just blindly accepting it as being right.

Experience knows not only when to dig deeper into a result but also what tools and resources to use to discover what’s going on beneath the surface. That’s why when it comes to SEO, you want someone who has been in the business for a long time, who knows where to look, and what to look for.

In addition to being about to dissect why one website is ranking higher than another, an experienced SEO team can also help you to improve your click-through rate, conversions, and ROI.

Here are the top eight benefits of having SEO experience on your side:

1. Increased Visibility

The visibility of your website is essential to getting people to see it and then converting them into customers or leads. However, visibility doesn’t just happen – it takes a lot of hard work and strategic planning. An experienced SEO team will know how to get your site in front of as many people as possible through techniques such as link building, content marketing, and social media marketing.

2. You'll Benefit from Their Experience and Insight

When you work with an experienced SEO team, you’ll be able to take advantage of their years of experience in the field. They’ll be up-to-date on all the latest trends and changes in SEO, and will know exactly what needs to be done in order to help your website rank highly. In addition, an experienced team will also be able to provide valuable insights into your industry, competitors, and target market – insight that you can use to make your marketing efforts even more effective.

3. You'll Save Time

Trying to stay on top of all the latest changes in SEO can be a full-time job in itself – and that’s time that could be better spent running your business! When you outsourced SEO services to an experienced agency, you can focus on what you do best and leave the search engine optimization to the experts.

4. You'll Get More bang for Your Buck

Outsourcing SEO services is one of the most cost-effective ways to improve your website’s search ranking. Not only will you save money on hiring an in-house team, but you’ll also get more value for your dollar thanks to the wealth of experience and knowledge an experienced agency brings to the table.

5. Improved Click-Through Rate

A good SEO team will also help you to improve your click-through rate (CTR). This is the percentage of people who see your listing in the search results and then click on it. A higher CTR means that more people are interested in what you have to offer and are more likely to convert into leads or customers. There are a number of factors that can affect CTR such as title tags, meta descriptions, and creating compelling content.

6. More Leads and Customers

As a business owner, generating leads and getting customers is probably at the top of your list of priorities – and rightfully so! However, if people can’t find your website when they search for related terms, they’re unlikely to become leads or customers. An experienced SEO team will help you target the right keywords so that people who are searching for what you offer are directed to your website instead of your competitor’s site.

7. Higher Conversion Rate

In addition to generating more leads, an experienced SEO team will also help you increase your conversion rate – that is, the percentage of visitors who take a desired action such as filling out a form or making a purchase . There are a number of technical aspects that can affect conversion rate such as website speed and mobile-friendliness . However, there are also elements such as copywriting , calls-to-action , and user experience that can make a big difference in whether or not someone converts into a customer or lead.

8. Increased ROI

One of the biggest benefits of working with an experienced SEO team is increased ROI . Because SEO focuses on driving quality traffic to your website , it tends to be much more effective than other marketing strategies such as print advertising or TV ads . In fact , businesses that invest in SEO tend to see an average ROIof 13X ! now that’s something worth writing home about!

If you want to see real results from your digital marketing efforts , then you need an experienced SEO team on your side . If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today

The Executive's Checklist For Choosing An SEO Agency

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2. SEO Agency Size

3. SEO Agency Location

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