Blog - Page 9 of 14 - Braveheart Digital Marketing

The Sustainability of SEO over PPC

SEO vs PPC - What is the best tactic for you?

Sustainability of SEO Over PPC

In a previous post, we discussed the main differences between search engine optimization (SEO) and pay-per-click (PPC), the two main web traffic drivers. For short-term marketing goals, PPC is a great source of immediate traffic, but for a traffic source that consistently drives high quality long-term traffic then SEO is the best option. One factor that makes PPC a difficult sustainable marketing channel is the steady increase in CPC as can be seen below. Some highly competitive keywords have seen their CPC more than doubled in the last four years.

We call this trend CPC inflation which is the gradual increase of average cost-per-click over time when other variables appear to be the same. It means having to spend more per-click just to maintain your average position or impression share.

That is why the sustainability of SEO makes it the most cost-effective driver of website traffic in the long run because it delivers (1) high-quality traffic with intent to buy and (2) an increase in ROI over time. No digital marketing channel generates long-term traffic, leads, and sales with a better ROI than SEO.

On average, SEO is 12% of a typical marketing budget but generates 14% of leads.

Despite having 8% of the marketing budget, PPC generates only 6% of leads. If you are spending more of your marketing budget on PPC than SEO, then your lead generation program is costing you traffic and revenue.

It’s not just the number of leads generated from SEO that makes it such an important inbound tactic it is the quality of those leads.

When asked for the average percentage of leads converted to sales by marketing channels, marketers sighted SEO as the most effective marketing channel.

That’s why Search Engine Optimization is a more sustainable and cost-effective driver of website traffic than PPC is in the long run. The longer you engage in good SEO practices, the lower the cost of driving each visitor to your website. No other traffic source does that. Ready to integrate SEO into your business strategy? Contact us today!

If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today

Why Great SEO Is Not “Set It and Forget it”

In a great post by Drew Sanocki called “Here Is the AdWords Method That Is Helping My Ecommerce Clients Achieve *Epic* Growth,” Sanocki discusses one of the biggest mistakes that people make with PPC, which he dubs the “Set It and Forget It” strategy. People who “Set It and Forget It” forget that search engine optimization requires constant and consistent attention. Search Engine Optimization is not a rotisserie chicken and losing focus will result in a steady decline in traffic, leads, and sales.

“select keyword phrases, build out their Ad Groups, choose bids that get them a desired position, then move on to more sexy things like content marketing. These businesses ignore the fact that AdWords is a multiplayer game. … Your actions impact competitors’ actions. You change your bid, they change theirs — along with their ad copy, landing pages, CTRs, etc.”

Drew Sanocki

One of the most common mistakes I see with brands and small businesses is definitely related to setting and forgetting. Often these businesses stop SEO once their site is optimized. Though the initial optimization proves successful at first, sales, traffic, and leads dwindle as the site’s hard-fought rankings are lost to other more SEO-diligent websites. It’s often more expensive to ‘reacquire’ top rankings than it was to reach them initially, forcing CMOs and digital marketers to invest more resources to return to previous levels.

An ongoing SEO campaign is much more effective in the long-term for brands, and here’s why:

1. Searcher Demands and Interests Changes

The way people search has changed over the last couple of years due to the greater usage of smartphones and tablets. According to a study by BIA/Kelsey, mobile search volume will surpass desktop search in 2015.

The mobile movement is having a profound impact on organic search as users search differently on their phone than they do on their desktops.

Searches are more local with stronger commercial tendencies on mobile devices, while engagement is as much as 9% higher on tablets than desktops.

It is not just the B2C market that is being impacted by mobile. According to data from Scott Design, more than 1 in 3 US technology decision-makers read B2B content on mobile devices.

Continual optimization for words and devices that your target audience is using is necessary to compete in the digital age.

2. Google Makes Hundreds of Changes Every Year

CMO/Business owners who say that that they are in a traditional industry and that the words used to describe the products and services has not changed in years are not paying attention.

One of the main reasons that “Set It And Forget It” does not work with SEO is that Google changes its search algorithm 500–600 times a year. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Companies that are actively working with SEO’s are able to adjust to the algorithmic updates that the search engines make and can take advantage of the opportunities they present.

3. Links Erode

The third reason why an ongoing SEO campaign is better than “Set It and Forget” is because of link erosion. According to a report from the Chesapeake Digital Preservation Group, over a five year period (2008-2013) 44% of the URLs they monitored became inaccessible.

Their data showed that 256 out of 579 URLs in the sample no longer provide access to the content that was originally selected, captured, and archived by the Chesapeake Group. In other words, link erosion was 44.2% within six years.

Narrowing it to the last two years (2012-14) that link erosion was 19.85%, meaning that one in five links in existence on January 1st of 2012 were no longer active on January 1st of 2014.

So, if you have neglected your links in two years, the odds are high that at least 20% of your links have atrophied or disappeared. That change is enough to make you fall from a high ranking on Google to page three, four, or five—where nobody will see you.

That is why great SEO programs include active link building so that you can continually add new links to replace the ones that have eroded.

Summary

Great SEO is an activity that is constantly evolving with a dependency on the changes in searcher behavior, search engine updates, and competitor moves. Companies that view SEO as “Set It and Forget It” will see their search engine visibility and traffic erode over time, but companies that engage in great SEO will see increased visibility, traffic, leads, and sales from their website. Ready to get started with some great SEO. Contact us today.

Have We Seen the End of SEO Copywriting?

It’s an interesting question. Is SEO copywriting dead? It’s something my wife and I discussed over the weekend. Type in “SEO copywriting” in Google, and Google’s Featured Snippet will state that

SEO copywriting refers to the art of writing copy that ranks well in search. SEO copywriting is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.”

The key phrase from the Google Snippet is “ranks well in search.” Originally, the focus of SEO copywriting content was to rank well in Google by inserting a keyword X times on a page in specific locations – headline, first sentence, first paragraph, etc. Rankings acted as the metric used for measuring the effectiveness of SEO copywriting. But what the Google’s selected Snippet refrains from associating with SEO copywriting is a very important factor to a business’s success: the customer! We have moved beyond one keyword per page of content. A single page can now rank for over 100 terms. Instead of keywords, we focus on themes. While rankings used to be the metric of choice, clients today want that content to convert into leads, sales, and revenue. As a result, the best content are narratives—customer-centric stories that show a common and relatable problem and offer solutions to that problem. As the Featured Snippet relates, SEO copywriting is company-centric, speaking about features and benefits that matched consumer’s searches without relating to the customer on a personal level.

Is SEO copywriting dead?

Yes. I think that content development has evolved away from writing for search engine rankings to writing to connect with your audience.

This new approach is represented by companies like Contently who use these sorts of headlines to connect with their target audience.

Customers want stories, and marketing companies are finally recognizing that. What do you think? Is SEO copywriting dead?

Three Reasons Why SEO is a Long-term Tactic

An interesting topic came up in the office last week based on a conversation we recently had with a business owner. The business owner remarked that he did not need help with SEO as he “did that” a couple of years ago. This is a common response that we run into far too often. SEO, like any inbound marketing tactic, is not something that you do for a period of time and then turn off. SEO tactics are ones that you continuously do, monitor, and improve over time.

1. Google Changes

Google makes an estimated 500-600 changes to its algorithm each year. That is almost two per day!

Many of these changes go unnoticed by users and business owners, but some like Florida, Places, Panda, Penguin and Hummingbird fundamentally changed how Google ranks websites and displays those listings.

A good SEO program navigates a client through the changing environment, insuring that the client is positioned to take advantage of changes in search engine algorithms so the client can grab more traffic, leads, and sales.

2. Content Marketing

One of the biggest growth areas in online marketing over the last 24 months has been in content marketing.

Consumers are faced with so much noise and information that companies have realized they can no longer rely on a single message. Now they need to create original content and distribute it across the various platforms that their existing customers and targeted prospects are using.

In order to successfully do that, companies need a content marketing strategy that evolves and responds to audience behavior that will keep them in front of their target audience regardless of what their audience is searching for.

3. Changing Environments

Like Google, consumer behavior and competitors are constantly changing. A good SEO program keeps a business on top of any changes in search behavior and tracks the arrival of any new online competitors.

Where does your company stand? Has your industry became more green over the last two or three years? Has the content on your website been updated to reflect this? Or, is there a new online competitor vying against you for your key terms? We find that business owners are very aware of their offline competitors, but new online competitors often catch them off-guard.

That is why a competitor analysis should be part of every SEO package to monitor any changes in how your target audience is searching.

SEO, like any marketing effort, provides the best results when it is ongoing. It is a strategy that changes and evolves as the company, audience, market, and search engines change.

LinkedIn: the Number One Network for B2B Marketers

In the last couple of years, LinkedIn has transformed from merely a professional networking and job-seeking site to the number one channel for content distribution and amplification in the B2B market according to data recently released by Microsoft.

Some key metrics that Microsoft released about LinkedIn:

LinkedIn Helps You Grow Your Business.

Using LinkedIn to share and amplify content is part of every B2B marketers playbook.

It’s really difficult to be successful on LinkedIn without putting dollars behind your content. That is why 80% of B2B businesses sponsor or boost their content and 96% of marketers using the platform to distribute content.

Importance Of Keeping Your Page Updated

Most companies focus on putting out thought leadership content on LinkedIn. While that is really important, it is really interesting to see this data from LinkedIn.

Brands that post weekly to their LinkedIn page grow 7x faster than companies that post infrequently.

Advertising On LinkedIn Increases Perception

If you have ever thought that adverting on LinkedIn was expensive or not worth it, this should change your mind. Brands that advertised on LinkedIn saw a 10 to 15 percent rise in short-term sales performance. That is a huge bump!

Brands were perceived to be “more professional” (92%), "more intelligent" (74%), “higher quality” (59%), and “more respectable” (59%) when their ad was seen on the LinkedIn platform. (Nielsen study)
LinkedIn Ads were more effective at driving Brand Lift than other top platforms for both B2B and B2C brands. (Nielsen study)
In technology, LinkedIn generated 2-5x higher Return On Ad Spend than other social media platforms (Analytic Partners Study)
In financial services, LinkedIn generated 7x more incremental customer sign-ups than display media (Analytic Partners Study)
In education, LinkedIn was 2-4x as effective as other display media (Analytic Partners Study)

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

Improving Your Paid Ad Campaign Performance Part 1

Improving Your Paid Ad Campaign Performance

There are at least 23 things you can do to improve the performance of your paid ad campaign. We have broken them down into six categories: Ad Format, Audience, Design, Copy and Placement and in upcoming posts we will break down the tactics within each category that we use to improve performance for our clients.

As a paid media company, we understand the power of advertisement and its ability to reach people on different platforms. Paid ads give you an opportunity to get your product or service in front of a target audience quickly. While there is no guaranteed formula for success when it comes to paid advertising, there are several techniques that can be used to improve the performance of your paid ad campaign. In this blog post, we will discuss the various techniques and tactics that can be used to improve your PPC advertising performance.

We’ll start with Ad Format and look at five methods that you can use to optimize your ads for better results.

Let’s get started!

Ad Format

Choosing the right ad format for your paid ad campaign is an important decision that can make or break a successful ad strategy. It’s essential to understand the unique advantages and disadvantages of each type of ad format, such as search ads, display ads, performance max ads, video stories, and carousels.

For instance, Search Ads may provide more impressions than other ad formats but it requires more keyword research and optimization expertise; Display Ads are great for reaching a larger audience and can be used to build brand awareness through creative visuals; Performance Max Ads offer more advanced targeting options and will help you hone in on the most valuable users; Video Stories are fantastic for engaging viewers with a multi-dimensional experience involving sight, sound and motion; lastly Carousels increase engagement by giving people multiple opportunities to click. When creating a digital ad campaign it’s important to consider which ad format best suits your business goals before making any decisions.

Search Ads

What is a search ad?

A search ad is an online advertisement that appears in the form of a text-based link next to organic search engine results. These ads allow businesses to target keywords related to their product or service and appear as sponsored content, giving them higher visibility in the search results. Search ads are used by companies to increase website traffic, brand awareness, and ultimately, sales.

Why are search ads important in advertising?

Search ads can be a powerful tool when used strategically, allowing businesses to reach target audiences more quickly. With search ads, advertisers select the most relevant keywords that people use when they search online and include them in the ad copy – this helps search engine algorithms identify and surface your search ad in front of people who are searching for a product or service.

To optimize search ad performance, you should use data-driven insights to make smart decisions about which keywords will be most effective, in addition to continually testing and experimenting with different types of search ads to see what resonates best with different kinds of target users. Ultimately, having an informed approach when selecting keywords for search ads will maximize the number of clicks and visits from potential customers.

What is an example of a search ad?

Headline: Get Professional Online Marketing Services

Description: Need help with your online marketing strategy? We can help. Get professional online marketing services today!

URL/Display URL: www.example.com/online-marketing-services

These types of search ads are great for businesses looking to drive website visits from potential customers or clients who are actively searching for related products or services.

Display Ads

What is a display ad?

A display ad is an ad that appears on websites, apps, and social media channels, usually in the form of banners or videos. It is targeted to a specific audience based on factors such as demographics and past behavior. Display ads are used to build brand awareness and can be used for remarketing campaigns to increase customer engagement and sales.

Why are display ads important in advertising?

Display ads are often used to increase brand awareness, promote products or services, and build an online presence. To get the most out of display ads it is important to make sure they are targeted towards the right audience and platform, as well as implemented strategically.

The key to optimizing display ads is to ensure that they have high quality visuals, are relevant to the target audience, and use a clear and concise call-to-action. Taking steps such as split testing different display ads against each other can also be effective in determining which display ad attracts more attention and provides better results for your business.

What is an example of a display ad?

Headline: Get Healthy & Glowing Skin Now

Description: Our vegan-friendly skincare products are designed to keep your skin looking and feeling its best. Shop now!

Image/Video: A picture or video showcasing the product range

URL/Display URL: www.example.com/skincare-products

These types of display ads are great for businesses looking to drive awareness and sales from potential customers who may be interested in their offering.

Performance Max Ads

What is Performance Max?

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.

How does Performance Max help increase campaign performance?

Performance Max Ads are designed for maximum impact with limited investment. These ads use advanced optimization techniques such as dynamic creative optimization (DCO) and sequential targeting in order to deliver maximum results from a minimal budget.

Performance Max helps increase campaign performance by providing users with an extendable platform that enables optimization of digital marketing campaigns. It allows users to customize and manage campaigns in one unified interface, and it provides helpful analytics for measuring the results of those campaigns. It also provides personalized recommendations that enable businesses to reach their desired goals quickly and efficiently.

What is an example of a performance max ad?

Headline: Get Behind the Wheel of Your Dream Car

Description: Find your perfect car with our vast range of new and used vehicles. Shop now!

Image/Video: A picture or video showcasing different types of cars from their selection

URL/Display URL: www.example.com/cars

These types of ads are great for businesses looking to increase sales from potential customers who may be interested in their offering. They allow you to target more people, faster, and with greater precision – helping you maximize the results from your campaigns quickly and efficiently.

Video Stories

What are video stories?

Video stories are short videos that tell an engaging story about a brand or product. These types of ads have become increasingly popular on social media platforms such as Instagram, TikTok and YouTube due to their ability to captivate an audience with compelling visuals and sound effects.

How do video stories help increase campaign performance?

Video stories are a powerful tool for creating impactful campaigns. Stories have the power to inspire, connect, and motivate people in a unique way that plain facts or figures cannot. Structured video stories are particularly effective for communicating the message and objectives of campaigns; the combination of audio-visual elements, combined with an emotionally engaging narrative, create an emotionally resonant connection with viewers that can be difficult to achieve using other forms of content. This can translate into improved campaign performance as more people become engaged and start sharing the video story across their networks.

To optimize video stories, you should focus on creating a high-quality video with a clear narrative that speaks to the target audience. Additionally, you should use data-driven insights and testing methods to identify which videos are performing best in order to create better campaigns in the future.

What is an example of a video story ad?

Headline: Exploring the World with XYZ Travel

Description: Follow us as we explore some of the world’s most breathtaking places.

Video: A montage of clips featuring stunning natural landscapes, vibrant cityscapes and other memorable locations – all accompanied by uplifting music

URL/Display URL: www.XYZTravel.com

This type of video helps to create an emotional connection with potential customers, allowing them to imagine themselves in these exotic locations. It also offers potential customers a glimpse into what traveling with XYZ Travel would be like, which could lead to more conversions and sales.

Carousels

What are carousel ads?

Similar to flipping through the pages of a carousel book and being able to preview all the content from one page, carousel video stories allow viewers to click through multiple video panels in one video message. They’re often used on social media platforms such as Instagram and Facebook as an effective way to showcase products or services.

How do you optimize carousel ads?

To optimize carousel ads for maximum results, it’s important to choose visuals that reflect your brand identity and convey a clear message to the viewer.

A few key areas that should be considered when putting together carousels are creative design, strong targeting, and relevant messaging. When done correctly, carousels are not only extremely attractive and eye-catching but can also dramatically increase user engagement and overall ROI.

An important part of carousel stories is to make sure that each item included in the carousel is striking. The carousels should tell a story that is purposeful and cohesive – and be sure to create a call-to-action for your customers to deepen engagement. Additionally, keep carousel stories short and sweet so customers feel compelled to click through for more information. Finally, keeping carousels fun by swapping out ads regularly can ensure you’re capturing viewers’ attention with every new story they see.

What is an example of a carousel ad?

An example of a carousel ad could be an advertisement for a car dealership. The carousel would feature different cars from their selection, with visuals that showcase the features and benefits of each model. This can be combined with engaging copy to create an effective way for customers to learn about different makes and models without having to visit the physical store. Additionally, including a call-to-action such as “Shop Now” at each step of the carousel encourages viewers to take action after viewing.

These are just some examples of how businesses can use video stories and carousels to increase your paid ad campaign performance. By using these tools in combination with other strategies such as smart targeting, companies can amplify their reach and get more people interested in their products and services.

We hope that this article on five tactics that you can use to optimize your paid ad campaign for better results useful and insightful. Stay tuned for future posts in this series.

If you’re looking for help with your Google Ads campaign, contact Braveheart Digital Marketing. We’re a PPC agency in Manchester, NH that can help you create a successful campaign and achieve your business goals. Get in touch today to learn more!

6 Common Content Marketing Mistakes (And How to Avoid Them)

Content marketing can be a game-changer for businesses. By producing and distributing engaging, valuable content, businesses can reach new audiences, build trust and credibility, and drive leads and sales. However, content marketing is not without its challenges. In fact, many businesses make common mistakes that prevent them from achieving success with their content marketing efforts. Here are 6 of the most common content marketing mistakes and how to avoid them.

Content Marketing Mistakes #1: Not Defining Your Target Audience

The first mistake businesses make is not defining their target audience. Without a clear understanding of who your target audience is, it will be difficult to create content that resonates with them. To avoid this mistake, take the time to define your target audience using demographic information such as age, gender, location, and interests. Once you have a clear understanding of who your target audience is, you can create content that is tailored to their needs and wants.

A 2021 DemandGen study revealed 62% of those making B2B purchase decisions said they relied more on practical content like case studies and visual content, such as webinars, to guide their buying decisions and citing a higher emphasis on the trustworthiness of the source.

DemandGen Tweet

Content Marketing Mistakes #2: Not Having a Strategy

The second mistake businesses make is not having a content marketing strategy. A content marketing strategy provides direction and helps ensure that your content is aligned with your business goals. Without a strategy, it’s easy to get bogged down in the details and lose sight of what you’re trying to achieve. To avoid this mistake, take the time to develop a content marketing strategy before you start creating content. Include things like your business goals, target audience, and distribution channels in your strategy. This will help keep you focused and on track as you create content.

A B2B Content Marketing Study conducted by CMI found 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy whatsoever.

CMI Tweet

Content Marketing Mistakes #3:Failing to Align Your Content with Your Business Goals

Another common mistake businesses make is failing to align their content with their business goals. All too often, businesses produce content for the sake of producing content without stopping to consider how that content will help them achieve their stated goals. Before you hit publish on your next blog post or social media update, take a step back and ask yourself how that piece of content will help you achieve your business goals. If you can’t answer that question, it’s likely that the piece of content isn’t worth publishing in the first place.

79% of companies use content marketing to generate quality leads.

CMI Tweet

Content Marketing Mistakes #4: Not Incorporating SEO

Another common mistake businesses make is failing to incorporate SEO into their content marketing strategy. In order for your content to be found by your target audience, it needs to be properly optimized for search engines. That means incorporating relevant keywords throughout your content, as well as ensuring that your titles, meta descriptions, and alt text are all optimized. If you’re not sure where to start with SEO, our team at Metric Marketing can help!

56% of marketers who leverage blogging say it’s an effective tactic, and 10% say it generates the greatest ROI (return on investment).

Hubspot blog research Tweet

Content Marketing Mistakes #5: Not Promoting Your Content

The fifth mistake businesses make is not promoting their content enough. Just because you’ve published a blog post or created a video doesn’t mean people will automatically see it—you need to promote your content if you want people to see it. There are a number of ways to promote your content, including social media, email marketing, paid advertising, and PR. To avoid this mistake, be sure to promote your content across multiple channels so it has a chance to reach your target audience.

80% of B2B marketers who use paid distribution use paid social media advertising

Tweet

Content Marketing Mistakes #6: Not Measuring Results

The sixth mistake businesses make is not measuring the results of their content marketing efforts. Measuring results is essential for understanding what’s working and what’s not working. Without data, it’s impossible to tell if your content marketing efforts are successful. To avoid this mistake, set up tracking for your content so you can measure things like page views, bounce rate, time on page, and conversion rate. This data will help you understand what’s working and what’s not so you can adjust your strategy accordingly.

Over 60% of marketers measure the success of their content marketing strategy through sales.

Hubspot State of Marketing Report, 2021 Tweet

There you have it—six common content marketing mistakes and how to avoid them. By following these content marketing tips,you can avoid wasting time and resources on content that doesn’t work and set yourself up for success.

If you’re looking for a content marketing agency that can help you achieve your business goals, contact Braveheart Digital Marketing today. We’ll be happy to discuss your content needs and provide a content strategy that aligns with your overall business goals.

How to create link-worthy content | 8 ways to make content linkable

All good websites contain great content. Those with high quality content can attract links naturally.

Quality content + Quality backlinks = Traffic.

However, 90% to 99% of websites are not getting any organic traffic. For good results you must provide relevant links to the website.

Earning backlinks is the most effective way to improve your website. Using data from over 2,000 campaigns and dozens of Fortune 500 companies, these are eight ways that we feel you can develop link worthy content.

How can I create link-worthy content?

The use of backlinks can improve your SEO efforts. Not only will these tools increase your website’s visibility, it will increase your website traffic. But gaining backlinks from other websites may prove difficult. It’s harder for websites to generate backlinks to highly authoritative websites. This occurs because link building can take some time to complete manually. How can I fix my issue? Content with useful links (for users / sites) that provide valuable info.

For years, link building companies were never concerned about the quality of the page they were trying to get a link to. Instead of quality, the focus was strictly on the quantity of backlinks, mainly acquired through an automated process.

Types of link building tactics that no longer work include generic directories and SEO directories. Article links, especially article blasts where you can push an article in and there’s no editorial review. Guest content, depending on the editorial practices and Press releases. Search engines like Google penalized links coming from press release websites years ago.

Comment links, reciprocal links, article spinners and private link networks don’t offer high quality links.

Quick definition pause.

What is backlink content?

A backlink is the link between two website. ‘

What is link building content?

Link building simply relates to gaining a link from other sites. All businesses need to develop links for their websites.

Several years ago Rand Fishkin was on recent Whiteboard Friday where he identified three targeted link building tactics. I believe that today these three tactics still work. They are:

For two of the three tactics creating link worthy content plays a critical role in the success of any campaign focused on building high quality backlinks.

The only channel where you can get away with a website or blog post that has generic product descriptions, photos, and low quality writing is paid amplification. Or in other words. Paid advertising.

So before hiring a link builder take a look at your existing content and ask yourself “is this content link worthy?” If the answer is no, then your next step should be to hire someone to develop that sort of content.

5 types of Link-Worthy Content to Boost Your BackLinks

The creation of links is difficult. This is the reality. When it comes to building links to your site, it needs constant improvement. There are neither start nor finish dates.

1. Create Evergreen Content

News content has a short shelf life. You might be better off focusing on topics that are more evergreen and will be of interest to your target audience for years to come.

Think of evergreen content as a resource that remains useful and relevant long after it’s published. It rarely changes and is always in-demand with your target audiences (and searchers).

This could be:

2. Start a Podcast

There has been a resurgence in Podcasting over the last 18 months. While it seems that everyone has a podcast, there are only 3.6MM podcasts on Spotify globally, meaning that is still time for you to build a brand via podcasting

A podcast will naturally attract links because every time you interview a guest, they will likely link to your page. This in turn will help you attract relevant links from other industry sites and blog.

If you use a meeting tool like Zoom, you can record the podcast interviews, which can be turned into video content, that can also help you attract links from other sites.

3. Create a Resource Center

In addition to publishing and promoting your content, you have to organize it in a way that will make sense for your target audience as well as new visitors. A content resource center might be the perfect solution for you.

Creating content like guides, case studies, webinars, whitepapers, and checklists is a lot of work. Many website owners would rather link to this type of quality content rather than invest the time creating their own long form content.

4. Expert Roundup

Similar to podcasts, expert roundups are a great way to get links from well-known people in your industry. For example, the Content Marketing Institute produces blog content like the “50 Best Social Media Tools From 50 Most Influential Marketers Online” which is awesome content that is link-worthy (851 backlinks!).

The post features a squad of well-known marketers, using quotes from the marketers.

Why?

Instead of the author having to gather all the content himself, he used quotes from these thought-leaders to generate buzz with their name. Naturally, these marketers will share and link back to this article.

5. Add Visual Content

Research has shown that presentations that are accompanied by visual aids have been proven 43 percent more effective. And that of the information that is processed by the brain, 90 percent of it is visual!

Therefore, it not only makes sense, but it’s vital for you to use link worthy content that generates a form of intuitive mental and emotional resonance with your target audience.

Six types of visual content that you can add that will make it more link worthy are:

When properly executed, visual content also gets you more links and your readers will share it more among their peers, which is basically free advertisement for you!

Sustainability of SEO Over PPC

Recent Posts

Why Great SEO Is Not “Set It and Forget it”

1. Searcher Demands and Interests Changes

2. Google Makes Hundreds of Changes Every Year

3. Links Erode

Summary

Recent Posts

Have We Seen the End of SEO Copywriting?

Is SEO copywriting dead?

Recent Posts

Three Reasons Why SEO is a Long-term Tactic

1. Google Changes

2. Content Marketing

3. Changing Environments

Recent Posts

LinkedIn: the Number One Network for B2B Marketers

LinkedIn Helps You Grow Your Business.

Importance Of Keeping Your Page Updated

Advertising On LinkedIn Increases Perception

Recent Posts

David Wilson

Improving Your Paid Ad Campaign Performance

Ad Format

Search Ads

What is a search ad?

Why are search ads important in advertising?

What is an example of a search ad?

Display Ads

What is a display ad?

Why are display ads important in advertising?

What is an example of a display ad?​

Performance Max Ads

What is Performance Max?

How does Performance Max help increase campaign performance?

What is an example of a performance max ad?​​

Video Stories

What are video stories?

How do video stories help increase campaign performance?

What is an example of a video story ad?​​​

Carousels

What are carousel ads?

How do you optimize carousel ads?

What is an example of a carousel ad?

Recent Posts

6 Common Content Marketing Mistakes (And How to Avoid Them)

Content Marketing Mistakes #1: Not Defining Your Target Audience

Content Marketing Mistakes #2: Not Having a Strategy

Content Marketing Mistakes #3:Failing to Align Your Content with Your Business Goals

Content Marketing Mistakes #4: Not Incorporating SEO

Content Marketing Mistakes #5: Not Promoting Your Content

Content Marketing Mistakes #6: Not Measuring Results

Recent Posts

How to create link-worthy content | 8 ways to make content linkable

How can I create link-worthy content?

What is backlink content?

What is link building content?

5 types of Link-Worthy Content to Boost Your BackLinks

1. Create Evergreen Content

2. Start a Podcast

3. Create a Resource Center

4. Expert Roundup

5. Add Visual Content

How do I start with link-wise content?

Recent Posts

What we do

Email us

What is an example of a display ad?

What is an example of a performance max ad?

What is an example of a video story ad?